---
product_id: 98902639
title: "Fudge Professional Original Clean Blonde Shampoo, Purple Toning for Blonde Hair, 250 ml"
brand: "fudge"
price: "3967 kr"
currency: ISK
in_stock: true
reviews_count: 13
category: "Fudge"
url: https://www.desertcart.is/products/98902639-fudge-professional-original-clean-blonde-shampoo-purple-toning-for-blonde
store_origin: IS
region: Iceland
---

# Sulfate-free clean formula Powerful purple toning Opti-PLEX hair strengthening Fudge Professional Original Clean Blonde Shampoo, Purple Toning for Blonde Hair, 250 ml

**Brand:** fudge
**Price:** 3967 kr
**Availability:** ✅ In Stock

## Summary

> 💜 Elevate your blonde game—because your hair deserves the VIP treatment!

## Quick Answers

- **What is this?** Fudge Professional Original Clean Blonde Shampoo, Purple Toning for Blonde Hair, 250 ml by fudge
- **How much does it cost?** 3967 kr with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.is](https://www.desertcart.is/products/98902639-fudge-professional-original-clean-blonde-shampoo-purple-toning-for-blonde)

## Best For

- fudge enthusiasts

## Why This Product

- Trusted fudge brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Stronger Every Wash:** Opti-PLEX technology boosts hair strength by up to 90%, repairing damage from coloring and heat.
- • **Brassiness? Banished!:** Neutralizes yellow tones with high-strength violet pigments for luminous blonde.
- • **Sulfate-Free & Gentle:** Cleanses deeply without stripping, preserving hair’s natural moisture and softness.
- • **24-Hour Fragrance Boost:** FragranceFuse tech keeps your hair smelling fresh and captivating all day long.
- • **Salon-Quality Results at Home:** Trusted by professionals for versatile styling and vibrant, damage-repaired blonde tones.

## Overview

Fudge Professional Original Clean Blonde Shampoo is a 250ml sulfate-free formula infused with violet pigments that instantly neutralize brassiness. Featuring Opti-PLEX technology, it strengthens hair by up to 90% while delivering a fresh 24-hour fragrance. Loved by professionals and suitable for vegans, this shampoo offers salon-quality toning and repair for blonde, highlighted, or grey hair.

## Description

Product Description If your hair is damaged from colouring or heat styling, choose our purple toning clean blonde damage rewind shampo and conditioner which has the same great violet toning as well as Opti-PLEX technology that makes hair 90 percent stronger. The clean blonde damage rewind shampoo and conditioner also contain fudge's specialised hairguard complex that targets hair cuticles and seals them shut in just one wash. Ingredients Shampoo P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Lather evenly through wet hair and leave up to 5 minutes for maximum results, then rinse thoroughly Manufacturer Contact Information PZ Cussons (Europe) Ltd., ‘C’, Ardilaun Ct., 112-114 St Stephens Green, Dublin D02 TD28, Eire. PZ Cussons Beauty LLP, Manchester M22 5TG. See more

Review: Great wash and shine on hair - My hair dresser told me to use this used it twice now happy with a good hair wash and very shiny hair
Review: perfect - Here is a positive product review for the **Fudge Professional Original Clean Blonde Shampoo**: "The **Fudge Professional Clean Blonde Shampoo** (often featuring their Damage Rewind technology) is absolutely brilliant and an undeniable essential for anyone with blonde, highlighted, or grey hair\! This is the **purple shampoo gold standard**. Its high-strength **violet micro-pigments** instantly get to work, effectively neutralizing and banishing all unwanted **yellow and brassy tones** after just a few minutes, giving you a beautiful, salon-fresh **ashy or icy white blonde** look. Many reviewers rave that it's the fastest and most effective toner they've ever used. What truly sets this shampoo apart is the **formula**. Unlike other intense purple shampoos that can leave hair dry or brittle, this one is often **Sulfate-Free** and includes conditioners and **Opti-Plex™ Technology**, which works to repair and strengthen chemically damaged hair. The result is hair that is not only perfectly toned but also left feeling incredibly **soft, silky, and 90% stronger**. It lathers well, smells great, and provides a professional, deep clean. For instant toning and deep repair that keeps your blonde vibrant between salon visits, this shampoo is unbeatable. Highly, highly recommend this cult-favourite product\!

## Features

- Purple Toning Shampoo: Elevate your blonde with this sulfate-free formula which instantly eradicates yellow tones
- Benefits: Purple toning shampoo packs neutralizing violet pigments and proteins that zap brassiness, leaving you with a luminous blonde
- 24-Hour Fragrance: Experience FragranceFuse technology that infuses your hair with a 24-hour burst of captivating fragrance
- Directions: Lather evenly through wet hair and leave up to 5 minutes for maximum results, then rinse thoroughly
- Salon-Quality Results: Loved by professionals, our products provide versatile styling options for various hair types fom the comfort of your home

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07GXSWBLM |
| ASIN  | B07GXSWBLM |
| Batteries | 1 A batteries required. |
| Batteries  | 1 A batteries required. |
| Best Sellers Rank | 1,083 in Beauty ( See Top 100 in Beauty ) 59 in Shampoos (Beauty) |
| Brand | Fudge |
| Colour | purple |
| Country of Origin | Great Britain |
| Country of origin  | United Kingdom |
| Customer Reviews | 4.7 4.7 out of 5 stars (9,162) |
| Customer reviews | 4.7 4.7 out of 5 stars (9,162) |
| Date First Available | 29 Aug. 2018 |
| Format | Liquid |
| Is discontinued by manufacturer  | No |
| Item dimensions L x W x H | 7.9 x 4.9 x 21.5 centimetres |
| Item model number | 100104033 |
| Item model number  | 100104033 |
| Item weight | 8.8 Ounces |
| Language | English |
| Language  | English |
| Manufacturer | PZCUX |
| Manufacturer  | PZCUX |
| Package Weight | 0.28 Kilograms |
| Package dimensions | 21.4 x 7.4 x 4.7 centimetres |
| Product Dimensions | 7.9 x 4.9 x 21.5 cm; 249.48 g |
| Product Dimensions  | 7.9 x 4.9 x 21.5 cm; 249.48 g |
| Scent | fresh |
| Special features | Sulphate Free |
| Specification met | not tested on animals;suitable for vegans |
| Volume | 250 Millilitres |

## Product Details

- **Age range (description):** All
- **Brand:** Fudge
- **Hair type:** Damaged
- **Item form:** Liquid
- **Scent:** fresh

## Images

![Fudge Professional Original Clean Blonde Shampoo, Purple Toning for Blonde Hair, 250 ml - Image 1](https://m.media-amazon.com/images/I/51AWnrx0T0L.jpg)

## Questions & Answers

**Q: When will I start to see results on my hair?**
A: With our Clean Blonde Damage Rewind range, brassy tones will be erased in just one wash. We recommend using this range once-twice a week depending on how often you like to tone your hair.

**Q: What's the difference between Clean Blonde and Clean Blonde Damage Rewind?**
A: Clean Blonde Damage Rewind uses unique Opti-PLEX technology to reconstruct bonds after damage, leaving your hair 90% stronger than before. Our Clean Blonde original will tone your hair without this protective element.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great wash and shine on hair
*by C***D on 21 December 2025*

My hair dresser told me to use this used it twice now happy with a good hair wash and very shiny hair

### ⭐⭐⭐⭐⭐ perfect
*by S***. on 11 December 2025*

Here is a positive product review for the **Fudge Professional Original Clean Blonde Shampoo**: "The **Fudge Professional Clean Blonde Shampoo** (often featuring their Damage Rewind technology) is absolutely brilliant and an undeniable essential for anyone with blonde, highlighted, or grey hair\! This is the **purple shampoo gold standard**. Its high-strength **violet micro-pigments** instantly get to work, effectively neutralizing and banishing all unwanted **yellow and brassy tones** after just a few minutes, giving you a beautiful, salon-fresh **ashy or icy white blonde** look. Many reviewers rave that it's the fastest and most effective toner they've ever used. What truly sets this shampoo apart is the **formula**. Unlike other intense purple shampoos that can leave hair dry or brittle, this one is often **Sulfate-Free** and includes conditioners and **Opti-Plex™ Technology**, which works to repair and strengthen chemically damaged hair. The result is hair that is not only perfectly toned but also left feeling incredibly **soft, silky, and 90% stronger**. It lathers well, smells great, and provides a professional, deep clean. For instant toning and deep repair that keeps your blonde vibrant between salon visits, this shampoo is unbeatable. Highly, highly recommend this cult-favourite product\!

### ⭐⭐⭐⭐⭐ Colour toning shampoo
*by M***X on 15 January 2026*

I used this product several times as my hair had a brassy/yellow tone to it. This shampoo was really good but don’t overuse it as you may get an ash tone and I really don’t like that.

## Frequently Bought Together

- HATOLDLIY Fudge Clean Blonde Violet-Toning Shampoo 8.4 oz, Black, (100104033)
- Fudge Clean Blonde Damage Rewind Violet-Toning Conditioner 8.4 Ounce

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**Shop now:** [https://www.desertcart.is/products/98902639-fudge-professional-original-clean-blonde-shampoo-purple-toning-for-blonde](https://www.desertcart.is/products/98902639-fudge-professional-original-clean-blonde-shampoo-purple-toning-for-blonde)

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*Product available on Desertcart Iceland*
*Store origin: IS*
*Last updated: 2026-01-27*