Fragrant Rice 5kg, AAA New Crop , Premium Long-Grain White Rice, Light & Fluffy Texture, Naturally Aromatic Fragrant, Ideal for Everyday Cooking

Bought myself a rice cooker and was looking for something beyond the standard long-grain rice - picked up a 5kg bag of this fragrant rice and really couldn't be happier! Rinses clear in no time before cooking, cooks perfectly every time and most importantly of all it tastes amazing. I like to mix a bit of coconut milk powder through the rice before cooking and it comes out restaurant-quality. Incredible value at less than £10 for 5kg! Will buy this again and again.

I bought 2 of these at the start of lockdown as I couldn't get rice in the supermarket. Still working my way through the second bag 4 months later. It's good quality and tastes much better than supermarket own brand rice in my opinion. It's labeled as fragrant, though honestly I cannot tell. Doesn't take much to clean the rice before cooking unlike the supermarket brands which have a ton of surface starch on them. When cooked, I found the texture of the rice was nice and firm. I will most likely continue to buy this from now on.

Perfect rice

Village Pride Fragrant Rice has become a staple in my kitchen. The aroma and taste are simply amazing. It cooks up perfectly, and the 10kg bag is a great value. I can’t imagine my meals without it now!🍚👌

Very tasty rice good for steam cooking

Tasty

We have been buying this rice for many years and the last bag just doesn’t have the same flavour or texture. It seems to be long grain rice masquerading as fragrant rice.

We love how rice tastes in Africa. If you’re into good rice then this is perfect for you. Cooks well. Just wash it before you cook. At least two times