---
product_id: 9426762
title: "Superior Preference"
brand: "l'oreal paris"
price: "3729 kr"
currency: ISK
in_stock: null
reviews_count: 8
category: "L'oreal Paris"
url: https://www.desertcart.is/products/9426762-superior-preference
store_origin: IS
region: Iceland
---

# Up to 9 weeks fade-defying color UV filter & Vitamin E shine protect conditioner No-drip gel formula for precise application Superior Preference

**Brand:** l'oreal paris
**Price:** 3729 kr
**Availability:** ❌ Out of Stock

## Summary

> ✨ Champagne Blonde Brilliance That Lasts – Because Your Hair Deserves the Spotlight!

## Quick Answers

- **What is this?** Superior Preference by l'oreal paris
- **How much does it cost?** 3729 kr with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.is](https://www.desertcart.is/products/9426762-superior-preference)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Condition & Protect:** Infused with UV filters and Vitamin E, the Shine Protect Conditioner locks in color while nourishing your hair for silky resilience.
- • **Long-Lasting Radiance:** Enjoy vibrant, fade-defying color that stays luminous for up to 9 weeks, keeping your look fresh and flawless.
- • **Precision No-Drip Gel:** Experience mess-free, easy application with a no-drip gel formula that clings perfectly to every strand.
- • **Signature Shade Selection:** Choose from over 50 luminous shades, including the elegant Champagne Blonde 8.5A, to express your unique style.
- • **Salon-Quality Gray Coverage:** Cover stubborn grays seamlessly with a rich, permanent formula trusted by professionals.

## Overview

L'Oreal Paris Superior Preference Permanent Hair Color in Champagne Blonde 8.5A delivers rich, fade-defying color with up to 9 weeks of radiant shine. Featuring a no-drip gel formula for precise application and a UV filter plus Vitamin E-infused conditioner, this kit offers salon-quality gray coverage and conditioning for all hair types. Trusted by millions, it combines advanced technology with superior care to keep your hair vibrant, soft, and resilient.

## Description

Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.

Review: Salon Quality Hair at Home! Perfect, Shiny & Beautiful Color! - L'Oreal Superior Preference Light Amber Brown is one of the best colors I've used & I normally buy the more expensive, salon equivalent brands but never again! This is the 2nd time I've used L'Oreal Superior Preference color, once when I was dark blonde. I just can't get over how soft & unbelievably shiny my hair looks after using the color, plus my hair seems to have more volume! I'm so thrilled with these results! Previously, I'd chose a professional formula in another brand & my hair was not light copper brown but bright fire engine red! Despite using clarifying shampoo till I was waterlogged, I still had bright red clown hair! Not anymore! I'm so thrilled with the not only the excellent coverage for my few stubborn grays but my hair just looks and feels incredible! L'Oreal Superior Preference Light Amber Brown gave me the beautiful, professional looking color I'd been wanting - a nice light brown with just the perfect amount of copper so it looks like my natural hair color. Finally, I can stop hiding under beanies & ball caps! No wonder stylists warn against box colors! I think my hair definitely looks like I had it done in a salon! Oh! Those stubborn gray hairs? Completely vanished!
Review: Excellent Performance & Endurance from L'Oreal - Thank you L'Oreal for this Superior Hair Color. I'm very impressed to come back to box dyes and find such an excellent performing product! Who knew L'Oreal had gotten this impressively great at this price point? I certainly didn't. I am switching from e-salon because the color isn't working for me any longer after years of using the same products. I'm using this and the L'Oreal Root Magic and I'm saving money, and my hair looks better! WOW! THANK YOU THANK YOU THANK YOU

## Features

- Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types
- No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating
- Hair Color Kit: Includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair
- L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00006JN4H |
| Best Sellers Rank | #158 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Color |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Color | 8.5A Champagne Blonde |
| Container Type | Bottle |
| Customer Reviews | 4.5 out of 5 stars 54,625 Reviews |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Item Form | Gel |
| Item Height | 6.2 inches |
| Item Weight | 0.01 Kilograms |
| Manufacturer | L'Oreal Paris |
| Material Features | Biodegradable |
| Material Type Free | Alcohol Free |
| Number of Items | 1 |
| Package Information | Bottle |
| Product Benefits | Conditioning, Hair Coloring |
| UPC | 071249253236 |
| Unit Count | 1 Count |

## Product Details

- **Color:** 8.5A Champagne Blonde
- **Package Information:** Bottle
- **Product Benefits:** Conditioning, Hair Coloring
- **Brand:** L'Oreal Paris
- **Item Form:** Gel

## Images

![Superior Preference - Image 1](https://m.media-amazon.com/images/I/81iXkIb5trL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: What is L’Oreal Preference haircolor?​**
A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

**Q: What has changed with the new formula?**
A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

**Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?**
A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

**Q: Which L’Oreal Preference shade should I choose?**
A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

**Q: What should I use to maintain my hair color?**
A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Salon Quality Hair at Home! Perfect, Shiny & Beautiful Color!
*by J***G on November 1, 2025*

L'Oreal Superior Preference Light Amber Brown is one of the best colors I've used & I normally buy the more expensive, salon equivalent brands but never again! This is the 2nd time I've used L'Oreal Superior Preference color, once when I was dark blonde. I just can't get over how soft & unbelievably shiny my hair looks after using the color, plus my hair seems to have more volume! I'm so thrilled with these results! Previously, I'd chose a professional formula in another brand & my hair was not light copper brown but bright fire engine red! Despite using clarifying shampoo till I was waterlogged, I still had bright red clown hair! Not anymore! I'm so thrilled with the not only the excellent coverage for my few stubborn grays but my hair just looks and feels incredible! L'Oreal Superior Preference Light Amber Brown gave me the beautiful, professional looking color I'd been wanting - a nice light brown with just the perfect amount of copper so it looks like my natural hair color. Finally, I can stop hiding under beanies & ball caps! No wonder stylists warn against box colors! I think my hair definitely looks like I had it done in a salon! Oh! Those stubborn gray hairs? Completely vanished!

### ⭐⭐⭐⭐⭐ Excellent Performance & Endurance from L'Oreal
*by S***O on December 12, 2025*

Thank you L'Oreal for this Superior Hair Color. I'm very impressed to come back to box dyes and find such an excellent performing product! Who knew L'Oreal had gotten this impressively great at this price point? I certainly didn't. I am switching from e-salon because the color isn't working for me any longer after years of using the same products. I'm using this and the L'Oreal Root Magic and I'm saving money, and my hair looks better! WOW! THANK YOU THANK YOU THANK YOU

### ⭐⭐⭐⭐⭐ Great at home hair dye to cover your gray hair
*by A***F on October 15, 2025*

I was pretty scared dying my hair on my own for the first time in my life. I used to go to a hairdresser for some highlights maybe couple of times. I’m a natural champagne blonde and highlights look beautiful on me, but that bleach part is damaging. My hair started showing gray and I didn’t want to bleach it or honestly spend $400-500 in a hair salon so I bought a box of L’oreal hair dye! Works wonders! Yes it dries your hair like any hair dye, but if you do some hydrating masks, use oil and good hair products in overall, your hair will look great! Note that if you want to reach a certain color or tone, you’d probably better go to a colorist. This is mostly for DIY cover your grays. I love my medium or dark ash blond colors. It’s pretty similar to my natural hair color but more cold, which I like. I tried my champagne blonde, but it is a bit too warm and prone to turning yellowish.

## Frequently Bought Together

- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8.5A Champagne Blonde, Pack of 1, Hair Dye
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 8.5A Champagne Blonde, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
- L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye

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*Product available on Desertcart Iceland*
*Store origin: IS*
*Last updated: 2026-01-24*