--- product_id: 92309586 title: "Seventh Generation Laundry Detergent, Ultra Concentrated EasyDose, Free & Clear, 23.1 Fl Oz" brand: "seventh generation" price: "4374 kr" currency: ISK in_stock: true reviews_count: 13 category: "Seventh Generation" url: https://www.desertcart.is/products/92309586-seventh-generation-laundry-detergent-ultra-concentrated-easydose-free-and-clear store_origin: IS region: Iceland --- # Ultra concentrated 66 loads 60% less plastic footprint EasyDose auto dosing tech Seventh Generation Laundry Detergent, Ultra Concentrated EasyDose, Free & Clear, 23.1 Fl Oz **Brand:** seventh generation **Price:** 4374 kr **Availability:** ✅ In Stock ## Summary > ♻️ Clean smarter, live lighter — the future of laundry is here! ## Quick Answers - **What is this?** Seventh Generation Laundry Detergent, Ultra Concentrated EasyDose, Free & Clear, 23.1 Fl Oz by seventh generation - **How much does it cost?** 4374 kr with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.is](https://www.desertcart.is/products/92309586-seventh-generation-laundry-detergent-ultra-concentrated-easydose-free-and-clear) ## Best For - seventh generation enthusiasts ## Why This Product - Trusted seventh generation brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Eco-Chic Clean:** Uses 60% less plastic, 50% less water, and is 75% lighter than traditional bottles—clean clothes, cleaner planet. - • **Compact Powerhouse:** Ultra concentrated formula packs 66 loads into a sleek 23oz bottle, saving space and hassle. - • **Sensitive Skin Friendly:** Free & Clear formula with zero dyes, fragrances, or artificial brighteners—gentle on you, tough on stains. - • **Precision in Every Squeeze:** EasyDose technology delivers the perfect detergent amount every time—no waste, no guesswork. - • **Advanced Enzyme Stain Fighter:** Bio-based enzymes tackle stubborn stains effortlessly, keeping your wardrobe fresh and flawless. ## Overview Seventh Generation's Ultra Concentrated EasyDose Laundry Detergent offers 66 powerful loads in a compact 23oz bottle featuring innovative auto dosing technology. Designed for sensitive skin with a free & clear formula, it uses 60% less plastic and 50% less water, combining eco-consciousness with advanced enzyme stain removal for a superior clean. ## Description Life is complicated. Laundry shouldn't be. With Seventh Generation's new Easy Dose Ultra Concentrated Laundry Detergent, you get the right amount of liquid-every time. Just flip the bottle, give a firm squeeze, and you're done. One squeeze is all your need! Our compact 23oz bottle gives you the same 66-load convenience you expect, but uses 60% less plastic, 50% less water, and is 75% lighter than our 100 fl oz bottle. A USDA Certified Bio based Product 99% made with an advanced-enzyme formula that fights tough stains, it's a great choice for your busy family. Easy to use, easy to store, and easy to love-our Ultra Concentrated Laundry Detergent is about to change the way you think about clean. Review: Finally Found the Perfect Laundry Detergent - fter trying what felt like countless laundry detergents over the years, I finally found one that checks all the boxes for me. I wanted something that cleans well without being overloaded with fragrances or harsh chemicals, and this detergent has been exactly that. I've been using it for several years now and absolutely love it. It leaves my clothes fresh and clean without the overwhelming perfume scent that so many detergents have these days. I like my clothes to smell clean, not like a bottle of fragrance, and this detergent does exactly that. Another reason I keep buying it is that I appreciate the simpler, cleaner ingredients compared to many conventional detergents. It doesn't irritate our skin, it works well, and I feel good about using it for my family. In fact, I like it so much that I bought some for my son, and he's become a fan as well. The clothes come out clean, soft, and fresh every time. No heavy perfumes, no lingering chemical smell—just clean laundry. It's one of those products that, once you find it, you don't want to switch to anything else. Highly recommended for anyone looking for an effective detergent that cleans beautifully without overwhelming scents. Review: A little goes a long way! - I have used other plant-based laundry detergents in the past, but Seventh Generation definitely surpasses them. It is ultra concentrated, so a small bottle lasts a very long time. It is good for sensitive skin and gets the clothes very clean. It leaves behind no heavy perfumes. Though a small bottle may seem like more costly than other brands, you are not paying for water and a small bottle like this will last at least 3 months if not more. I highly recommend it for those who are environmentally conscious. ## Features - Our Easy Dose Auto Dosing Technology measures the right amount-every time. Just flip the bottle, give a firm squeeze, and you're done. One squeeze is all you need - Ultra-concentrated, ultra-convenient laundry detergent: 66 loads in a compact 23oz bottle that's easy to store, and easy to feel good about - Small dose, big clean: 60% less plastic, 50% less water, and 75% lighter than our 100 fl oz bottle - Our advanced-enzyme formula fights even the most stubborn stains - Made with 0% dyes, fragrances, or artificial brighteners ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B07H45S491 | | Allergen Information | Hypoallergenic | | Best Sellers Rank | #1,436 in Health & Household ( See Top 100 in Health & Household ) #25 in Liquid Laundry Detergent | | Brand | Seventh Generation | | Brand Name | Seventh Generation | | Customer Reviews | 4.5 out of 5 stars 13,098 Reviews | | Formulation Type | Concentrated | | Global Trade Identification Number | 00732913447053 | | Item Dimensions | 6.87 x 7.5 x 8.93 inches | | Item Form | Liquid | | Item Weight | 10.9 pounds | | Liquid Volume | 23 fluid ounces | | Manufacturer | Unilever | | Material Feature | Plant-Based | | Material Features | Plant-Based | | Material Type Free | Dye Free, Paraben Free | | Model Number | 732913447053 | | Number of Items | 1 | | Package Size Name | Single | | Part Number | B07H45S491 | | Product Benefits | Stain Remover | | Scent | Free & Clear | | Skin Type | Sensitive | | Specific Uses For Product | Machine Wash | | UPC | 732913447053 | | Unit Count | 23.1 Fluid Ounces | ## Product Details - **Brand:** Seventh Generation - **Item Form:** Liquid - **Material Type Free:** Dye Free, Paraben Free - **Scent:** Free & Clear - **Unit Count:** 23.1 Fluid Ounces ## Images ![Seventh Generation Laundry Detergent, Ultra Concentrated EasyDose, Free & Clear, 23.1 Fl Oz - Image 1](https://m.media-amazon.com/images/I/81OiYOyV4GL.jpg) ## Available Options This product comes in different **Size, Scent** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Finally Found the Perfect Laundry Detergent *by L***I on June 4, 2026* fter trying what felt like countless laundry detergents over the years, I finally found one that checks all the boxes for me. I wanted something that cleans well without being overloaded with fragrances or harsh chemicals, and this detergent has been exactly that. I've been using it for several years now and absolutely love it. It leaves my clothes fresh and clean without the overwhelming perfume scent that so many detergents have these days. I like my clothes to smell clean, not like a bottle of fragrance, and this detergent does exactly that. Another reason I keep buying it is that I appreciate the simpler, cleaner ingredients compared to many conventional detergents. It doesn't irritate our skin, it works well, and I feel good about using it for my family. In fact, I like it so much that I bought some for my son, and he's become a fan as well. The clothes come out clean, soft, and fresh every time. No heavy perfumes, no lingering chemical smell—just clean laundry. It's one of those products that, once you find it, you don't want to switch to anything else. Highly recommended for anyone looking for an effective detergent that cleans beautifully without overwhelming scents. ### ⭐⭐⭐⭐⭐ A little goes a long way! *by N***A on August 8, 2026* I have used other plant-based laundry detergents in the past, but Seventh Generation definitely surpasses them. It is ultra concentrated, so a small bottle lasts a very long time. It is good for sensitive skin and gets the clothes very clean. It leaves behind no heavy perfumes. Though a small bottle may seem like more costly than other brands, you are not paying for water and a small bottle like this will last at least 3 months if not more. I highly recommend it for those who are environmentally conscious. ### ⭐⭐⭐⭐⭐ Good laundry soap *by S***Y on July 25, 2026* Definitely good value! The smell is perfect not overpowering. I love the small size and the way it measures for you. Read the directions and you will have no problems! I also like the fact that it is a safer soap with less junk in it. 1 squirt does a normal load and if you have a big load or very dirty load 2 squirts. ## Frequently Bought Together - Seventh Generation EasyDose Laundry Detergent, Ultra Concentrated: 66 Loads, Free & Clear Designed for Sensitive Skin, 23.1 Fl Oz - Seventh Generation Dish Liquid Soap Free & Clear liquid soap Pack of 6 Dishwashing Soap Dish Soap for sensitive skin 19 oz --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.is/products/92309586-seventh-generation-laundry-detergent-ultra-concentrated-easydose-free-and-clear](https://www.desertcart.is/products/92309586-seventh-generation-laundry-detergent-ultra-concentrated-easydose-free-and-clear) --- *Product available on Desertcart Iceland* *Store origin: IS* *Last updated: 2026-09-29*