Permanent Brights Creme Hair Color Red, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, Long Lasting, Fade Resistant Color, 2.05 oz

I took someone’s advise and used 20 developer with the orchid dye. I am brunette with a lot of gray. Been using Pulp Riot jam but this color blows it out of the water! Deep, rich color. I’ve had so many compliments from strangers and friends. I have a new go to for radiant, shiny purple! Total gray coverage and is lasting. I do get some color on my towel, even after several washes. So be careful of that. I use all white towels so I can bleach them. It came right off. Great product!

I dyed my hair in the beginning of July 2025 as seen in the first picture. The second and third pictures were taken today, March 3 of 2026. This color LASTS!! In the current photos, you can see my hair is naturally very dark brown (the black dye has since faded out). I have virgin hair, never been bleached or lightened. The color retention is crazy and the red does not bleed past the first week of washing. I did not and do not use any sort of specialty color-safe shampoo or conditioner (probably why the black faded so quickly), and I did not use the Ion Color Sealer after dyeing it. I used the Ion 20 volume developer. I usually wash my hair twice a week, sometimes three times, but I NEVER put heat on it, so I’m not sure if that has anything to do with it as well. Overall, I genuinely highly recommend this product!

I love this color!!! It covered up my grey hairs and it makes my hair look so bright and healthy. It doesn’t have a strong smell either which is very nice.

Longest lasting I've ever used. Color was very bright In the light darker In normal setting just ordred another one today

I had to buy ion 20 vol developer to use this. Waste of money I fear. Absolutely not worth it , it TONED my bleached hair rather than actually dying it????? Barely deposited any colour at all, faded in 3 days to a toned-out gray colour (my bleach was initially yellow-ish as I have naturally dark hair). Feel like it made my hair quality worse too bc my hair that I put the dye on earlier, now REFUSES to air dry for hours on end… 1st picture is my hair bleached. 2nd is my hair the day after I dyed it. 3rd is the week after dying my hair :// 4th is now. (2 weeks) I’m going back to Splat.

I like the color, texture and how it makes my hair feel. I use this with 20% mixer. I’ve 35% grays all over my hair. Only complaint is it gives 90% grays coverage and only lasts upto 5 washes.

Great color and great product! Spread easily!

I have been using this dye for many months now. It leaves my hair super black for a long time. If it gets on my skin, it's easy to get off with water. I haven't had to worry about a stain on my skin after coloring. Some marks are a little more difficult to get off if they stay on for the whole process, but still come of fairly easily with water and a rag/towel. The process I do that has made it last longer was: • Wash my un-dyed hair with shampoo only before coloring (no conditioner for this one) • Wait 24 hours from last hair wash to color (My hair gets oily fast, so 48 hours is too long for me). The oils help lessen the damage to your hair but too much oil has been a problem for me. • After I dye, rinse with cold water til the water runs clear and use the ION color sealer (this stuff genuinely works. You can use it a couple times a week after you dye too). I do not use shampoo or conditioner on this step so the color can settle in. • Wait 48 hours to wash hair again and wash every other day after that. This is when you can use conditioner again. When I started doing that I saw a big difference. Of course, make sure you tailor it to your hair type, but this is what's worked for me. The nice thing about this dye is that while it does make a little color come out during shampooing for some washes, it doesn't stain anything and doesn't run with just water. That means if it rains you won't have to worry! It doesn't get on my clothes at all if it gets wet like temporary colors.

I decided to try this hair dye after being reassured by its claim of being PPD-free, as I have a known sensitivity to PPD. Unfortunately, during the patch test, I experienced skin rashes and irritation—exactly the kind of reaction I was hoping to avoid. This raises serious concerns: either the product is not genuinely PPD-free, or it contains another equally harmful chemical causing similar reactions. The whole point of purchasing a product labeled "PPD-free" is to avoid such issues, and this one completely failed to deliver on its promise. If you have sensitive skin or chemical allergies, I’d recommend being cautious with this product. For me, this was a disappointing and frustrating experience. Transparency about ingredients is critical, and this product left me with more questions than trust.

طريقة الاستعمال غير واضحه ويبدو ان هنالك مواد اخرى لم ترسل او على الاقل لم يتم ابلاغي بانه يتوجب علي شراء مستحضر اخر يخلط معه عموما اشتريته لانه خالي من PPD على اساس ان معي حساسيه من هذه الماده ولكن اتضح ان لدي حساسيه من جميع صبغات الشعر

I’ve previously dyed my hair many times and my hair has never fallen out, but with this product that I’ve never used it did. It’s not even worth it because the colour did nothing to my hair

No difference in the hair color. Difficult to actually find the instructions. When I finally did on the inside of package the print was so small I needed a magnifying glass to read and even then it was unclear. Terrible smell. Would not recommend this product to anyone.