hello Antiplaque and Whitening Fluoride Free Toothpaste, Whitening Toothpaste with Coconut Oil and Tea Tree Oil, Helps Whiten Teeth, Natural Peppermint, 4.7 Oz Tube

Great toothpaste and has been keeping my teeth and gums clean for years now.

For a non fluoride toothpaste it makes the mouth feel so refreshed. So hard to find a toothpaste that is clean and economically affordable. This toothpaste fits both of those categories and has plenty of options to choose for flavor. The texture is soft and goes on smoothly. Would say the performance of this toothpaste has kept our teeth white and looking refreshed.

I live this flavor and my husband loves the charcoal in this brand. Most importantly they do kit use fluoride. Let me correct that. Some of the flavors in this brand do use fluoride but not the two that I purchase. I highly recommend!

Doesn’t whiten to well but a little flavor is great and it cleans your teeth very well

I can't believe the number of people who believe fluoride is the right thing when it is a known neurotoxin. This is a great tasting alternative to a fluoride toothpaste for those who are looking to cut chemicals out of your daily routine. I am very happy with this product and I am ordering for a second time. Not only does it taste great, my teeth feel very clean and I actually feel good about using it. I do not miss the extra chemical I have been ingesting for years-I'd rather go to the dentist and brush my teeth often than to continue to put a known neurotoxin into my body. Once you learn-you can't unlearn. Do your research!!

I love this tooth paste! I have been using it for several months and the minty flavor makes my mouth feel fresh while knowing that my mouth was cleaned with natural ingredients.

Like many people, my skin reacts poorly to SLS in products. I purchased this toothpaste because I needed some tartar control without SLS (sodium lauryl sulfate) - crazy that this is the ONLY kind I could find that had both requirements. You won't notice the lack of SLS because it still foams pretty well, whereas some other toothpastes fall flat. I didn't care about it being fluoride free or whitening (not really noticing anything anyways). Haven't had a dental cleaning yet but am curious to see if they notice a difference in tartar buildup.

Update: October 28, 2019 I still get the occasional canker sore but I know they are definitely not from Hello toothpaste. So glad I made the switch! ******************* For the past couple of years, I haven't been able to get through a week without having *at least* one annoying canker sore in my mouth. I figured the sores were caused by my night guard or acidic foods in my diet but had no solid proof either way. The other day, I counted 4-5 sores and got so fed up so I Googled "mouth sores" and went down a rabbit hole chasing other contributing factors such as this SLS crap that I was so ignorant about. I've been using Tom's toothpaste which I THOUGHT was a better choice - well I was wrong. Tom's has SLS as an ingredient so I immediately searched for "SLS free toothpaste" on Amazon and came across Hello. I am cautiously optimistic that this simple toothpaste switch did the trick. I haven't had a canker sore and it has been over a week - this is a small victory for me.

Great Breath

Works well

Not very effective. Even if you use it 3 times a day.