---
product_id: 8663859
title: "What It Takes: The Way to the White House"
price: "5299 kr"
currency: ISK
in_stock: true
reviews_count: 9
url: https://www.desertcart.is/products/8663859-what-it-takes-the-way-to-the-white-house
store_origin: IS
region: Iceland
---

# What It Takes: The Way to the White House

**Price:** 5299 kr
**Availability:** ✅ In Stock

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- **What is this?** What It Takes: The Way to the White House
- **How much does it cost?** 5299 kr with free shipping
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## Description

What It Takes: The Way to the White House [Cramer, Richard Ben] on desertcart.com. *FREE* shipping on qualifying offers. What It Takes: The Way to the White House

Review: Lives Up To The Title - Best book I’ve read about what it’s like to run for president and what types of people succeed. Great storytelling that explores the personality traits, background and life experience that work for and against the people who go for it.
Review: Required reading! - An amazing, in-depth description and analysis of the main contenders for the White House in 1988. Cramer somehow offers biographical insight mixed with a fast-paced coverage of the key moments in the presidential election. Impressive, important and a great read!

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #393,328 in Books ( See Top 100 in Books ) #66 in Elections #379 in United States Executive Government #1,299 in History & Theory of Politics |
| Customer Reviews | 4.5 4.5 out of 5 stars (659) |
| Dimensions  | 5.15 x 1.72 x 7.9 inches |
| Edition  | Reprint |
| ISBN-10  | 0679746498 |
| ISBN-13  | 978-0679746492 |
| Item Weight  | 1.6 pounds |
| Language  | English |
| Print length  | 1072 pages |
| Publication date  | June 1, 1993 |
| Publisher  | Vintage |

## Images

![What It Takes: The Way to the White House - Image 1](https://m.media-amazon.com/images/I/91xwUGsHHDL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Lives Up To The Title
*by S***C on November 28, 2025*

Best book I’ve read about what it’s like to run for president and what types of people succeed. Great storytelling that explores the personality traits, background and life experience that work for and against the people who go for it.

### ⭐⭐⭐⭐⭐ Required reading!
*by M***G on August 16, 2025*

An amazing, in-depth description and analysis of the main contenders for the White House in 1988. Cramer somehow offers biographical insight mixed with a fast-paced coverage of the key moments in the presidential election. Impressive, important and a great read!

### ⭐⭐⭐⭐ Ponderous, yes. Tedious, no.
*by J***N on March 18, 2012*

Another reviewer calls this book "ponderous and tedious." At 1051 pages, there's no disputing that it's ponderous. I wondered more than once when I'd see the end and it's hardly a quick or an easy read. Nonetheless, I wouldn't call it tedious; "wordy" is the worst I'd say. But it's informative and entertaining in its own slangy, psycho-analytical style. I have to credit the author with keeping his own politics out of the story. I can't guess how (or even whether) he voted in 1988. And he seems to achieve his goal of showing what it's like to be a candidate for President: what the stresses and strains are for the candidates themselves as they endure the process. At the end, he concludes that the successful candidate must give up any hope of having a private life. Most of the book is focused on the 1988 primary contests between four Democrats (Biden, Dukakis, Gephardt and Hart) and between two Republicans (Dole and Bush - "Bush 1", of course). There's a little, but not very much, description of and comment on the final, inter-party contest between Dukakis and Bush. I'm tempted to say that the book felt gossipy - except that I don't think the author is peddling gossip. I think that's just the way the book reads in places. The book certainly talks a lot *about gossip* and its role in the primary races. But the author's treatment of his subjects is very even-handed, I think. All of the six candidates have mistakes revealed and character quirks exposed. The reader is left to form his own judgment of which combination of mistakes & quirks is the worst - or best. (See some of the other reviews, where such judgments are expressed.) The author covers the six contenders from their early childhoods, focusing on their political development. In effect, he presents six piecemeal, political mini-biographies in addition to describing them during the 1988 race. This is what makes the book so long and, to some, tedious. Had the time frame been limited to just the primary year, this would have been a much shorter book. In his biographies, the author tries to give us some idea of the candidates' motives and thoughts. Naturally, the reader wonders how much veracity there is to biographies that seem to be revealing their subjects' thoughts. The author claims in a foreword that everything he quotes can be attributed and that all quotes were read back to the person quoted for verification. He also claims that he interviewed more than 1000 people and that all scenes in the book come from firsthand sources or from published sources that were verified by participants. So presumably his characterizations are reasonably accurate and weren't disputed by the subjects. This book is a phenomenal piece of research if nothing else. I found the book particularly interesting for a couple of reasons. First, it's been nearly 25 years since the events described, so it's like a Wayback Machine for those interested in politics. But it wasn't like reading old newspaper columns or editorials. It's an entertaining, though long, word picture of the process for each of the six candidates. Second, and more important to me, it was very descriptive of the press' role, behavior, and motives during the primary campaign. My view is that if anyone comes off poorly in this book (and few are spared), it's the reporters and editors. In fact, one reasonable take on this tale might be that it's a Reporter-in-the-Trenches' complaint about how media competition and ambition manages to screw up candidacies and therefore elections. The penchant of reporters to try to "bring down" a candidate is discussed at length in the parts about Gary Hart and Donna Rice. To smaller extents, this penchant affected all of the six candidates. They all had to deal with the press' perceptions of them - seemingly as often as they had to deal with the issues of the day. While I'm all about First Amendment freedoms and I don't like *any* attempt to regulate speech (McCain-Feingold, for one example), I had to agree that the feeding-piranhas result the author describes in the press may not always serve the public very well. Aside from those, one of the things that struck me about this book was the author's slang. Maybe these terms are (or were) current among political reporters but they were news to me. The book is rife with "smart guys" (Issue or Message experts), "wise guys" (reporters who ask smart-ass questions, I think), "diddybops" (TV/radio reporters), "TVs" (television/video crews), "white men" (well-connected political consultants) and "big feet" (well-known print reporters). The most amusing aspect of this usage is that by the end of the book "big feet" had morphed into "triple-E pundits".

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*Product available on Desertcart Iceland*
*Store origin: IS*
*Last updated: 2026-03-08*