---
product_id: 8446010
title: "Lateral Thinking: Creativity Step by Step"
price: "4777 kr"
currency: ISK
in_stock: true
reviews_count: 13
url: https://www.desertcart.is/products/8446010-lateral-thinking-creativity-step-by-step
store_origin: IS
region: Iceland
---

# Lateral Thinking: Creativity Step by Step

**Price:** 4777 kr
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Lateral Thinking: Creativity Step by Step
- **How much does it cost?** 4777 kr with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.is](https://www.desertcart.is/products/8446010-lateral-thinking-creativity-step-by-step)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

desertcart.com: Lateral Thinking: Creativity Step by Step: 9780060903251: De Bono, Edward: Books

Review: Thought Provoking; Easy Read - Edward De Bono has not only successfully written a challenging guide on creative thinking, but a manual on how to read and teach it. De Bono begins by laying out the framework for lateral thinking and how it compares to vertical thinking, the type of thinking we are most often taught early in schools. Where vertical thinking seeks to find one answer, lateral thinking aims to find as many alternatives as possible, no matter how silly the alternatives may appear. The silly alternatives can transform into or inspire something great. Throughout the book, De Bono reminds readers that the key to creativity is liberating oneself from existing patterns and restructuring them to create something new. Each new chapter offers new techniques on how to achieve this, as well as practice examples that can be utilized when teaching the material to students. Lateral thinking came to life for me in Chapter 14: “The reversal method.” In this technique, one takes an existing system and reverses it. Simply applying the reversal method does not ensure a new solution, but it is a great way to stimulate creative ideas. A paraphrased example of this method in action: A duchess, who was “much overweight” (144), kept dismissing her physicians for putting her on unpleasant, near-starvation diets. One doctor reversed the idea of taking away food and prescribed the duchess “a glass of sweetened milk half-an-hour before all meals (which of course reduced her appetite very much)” (145). Though I read it over the course of a week, De Bono recommends sitting with each chapter for several weeks or months in order to practice and fully integrate each method into your daily thinking. I look forward to rereading and integrating these practices into my life. The wisdom in this book is applicable to all aspects of life, whether that be at work, home, or play. With short, easy to read chapters full of lively examples, I recommend this book to all who desire to think outside the box, and who are willing to come up with some silly ideas on the road to some really great ones.
Review: A different way of thinking - Lateral thinking is a concept that so little attention has been paid to, and most dismiss the concept without a second thought. But through this book, Edward De Bono showcases the incredible capability and flexibility of lateral thinking with clear examples and concise definitions that are made practical in day-to-day life and business without dismissing the need for vertical thinking. This book is a lot to swallow, so I would recommend taking your time with it, but the content is rich with many moments that might make you question whether you should try lateral thinking. While there are some moments he gets a bit wordy with explanations or uses one too many examples (hence the 4 of 5 stars), I think this book is an excellent read that can teach you a different way of thinking and approaching problems. If you get lost at any point in a chapter, he also provides a summary at the end, which is really helpful.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #121,199 in Books ( See Top 100 in Books ) #65 in Popular Psychology Creativity & Genius #351 in Cognitive Psychology (Books) #372 in Creativity (Books) |
| Customer Reviews | 4.2 4.2 out of 5 stars (1,049) |
| Dimensions  | 5.31 x 0.68 x 8 inches |
| ISBN-10  | 0060903252 |
| ISBN-13  | 978-0060903251 |
| Item Weight  | 8 ounces |
| Language  | English |
| Print length  | 300 pages |
| Publication date  | August 29, 1973 |
| Publisher  | Harper Colophon |

## Images

![Lateral Thinking: Creativity Step by Step - Image 1](https://m.media-amazon.com/images/I/61MPkB-07IL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Thought Provoking; Easy Read
*by G***G on March 29, 2022*

Edward De Bono has not only successfully written a challenging guide on creative thinking, but a manual on how to read and teach it. De Bono begins by laying out the framework for lateral thinking and how it compares to vertical thinking, the type of thinking we are most often taught early in schools. Where vertical thinking seeks to find one answer, lateral thinking aims to find as many alternatives as possible, no matter how silly the alternatives may appear. The silly alternatives can transform into or inspire something great. Throughout the book, De Bono reminds readers that the key to creativity is liberating oneself from existing patterns and restructuring them to create something new. Each new chapter offers new techniques on how to achieve this, as well as practice examples that can be utilized when teaching the material to students. Lateral thinking came to life for me in Chapter 14: “The reversal method.” In this technique, one takes an existing system and reverses it. Simply applying the reversal method does not ensure a new solution, but it is a great way to stimulate creative ideas. A paraphrased example of this method in action: A duchess, who was “much overweight” (144), kept dismissing her physicians for putting her on unpleasant, near-starvation diets. One doctor reversed the idea of taking away food and prescribed the duchess “a glass of sweetened milk half-an-hour before all meals (which of course reduced her appetite very much)” (145). Though I read it over the course of a week, De Bono recommends sitting with each chapter for several weeks or months in order to practice and fully integrate each method into your daily thinking. I look forward to rereading and integrating these practices into my life. The wisdom in this book is applicable to all aspects of life, whether that be at work, home, or play. With short, easy to read chapters full of lively examples, I recommend this book to all who desire to think outside the box, and who are willing to come up with some silly ideas on the road to some really great ones.

### ⭐⭐⭐⭐ A different way of thinking
*by L***N on March 29, 2022*

Lateral thinking is a concept that so little attention has been paid to, and most dismiss the concept without a second thought. But through this book, Edward De Bono showcases the incredible capability and flexibility of lateral thinking with clear examples and concise definitions that are made practical in day-to-day life and business without dismissing the need for vertical thinking. This book is a lot to swallow, so I would recommend taking your time with it, but the content is rich with many moments that might make you question whether you should try lateral thinking. While there are some moments he gets a bit wordy with explanations or uses one too many examples (hence the 4 of 5 stars), I think this book is an excellent read that can teach you a different way of thinking and approaching problems. If you get lost at any point in a chapter, he also provides a summary at the end, which is really helpful.

### ⭐⭐⭐⭐⭐ Welcome to the core text of creative thinking
*by C***N on July 19, 2014*

Dr. Edward de Bono coined the term "lateral thinking," and this is the book that explains what it is, how it works, and what it does in the realm of creative thinking. It is one of my favorites -- along with just about everything else de Bono has produced -- and I've used his various teachings to good effect in my classrooms. Creative thinking is sorely needed in the United States today as it transitions from an industrial nation into a technology-based society. This book is the core of de Bono's philosophy, and central to all his teachings. Everyone, from individuals to businesses, can learn from it.

## Frequently Bought Together

- Lateral Thinking: Creativity Step by Step
- Six Thinking Hats
- Teach Yourself To Think [Paperback] [Nov 26, 2015] EDWARD DE BONO

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.is/products/8446010-lateral-thinking-creativity-step-by-step](https://www.desertcart.is/products/8446010-lateral-thinking-creativity-step-by-step)

---

*Product available on Desertcart Iceland*
*Store origin: IS*
*Last updated: 2026-02-10*