---
product_id: 78875348
title: "PLAYTEX18 Hour Ultimate Lift and Support Wire-Free Bra"
brand: "playtex"
price: "7130 kr"
currency: ISK
in_stock: true
reviews_count: 5
url: https://www.desertcart.is/products/78875348-playtex18-hour-ultimate-lift-and-support-wire-free-bra
store_origin: IS
region: Iceland
---

# PLAYTEX18 Hour Ultimate Lift and Support Wire-Free Bra

**Brand:** playtex
**Price:** 7130 kr
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** PLAYTEX18 Hour Ultimate Lift and Support Wire-Free Bra by playtex
- **How much does it cost?** 7130 kr with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.is](https://www.desertcart.is/products/78875348-playtex18-hour-ultimate-lift-and-support-wire-free-bra)

## Best For

- playtex enthusiasts

## Why This Product

- Trusted playtex brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

PLAYTEX18 Hour Ultimate Lift and Support Wire-Free Bra

## Images

![PLAYTEX18 Hour Ultimate Lift and Support Wire-Free Bra - Image 1](https://m.media-amazon.com/images/I/81NkX4UMLRL.jpg)
![PLAYTEX18 Hour Ultimate Lift and Support Wire-Free Bra - Image 2](https://m.media-amazon.com/images/I/81DBxm9dD0L.jpg)
![PLAYTEX18 Hour Ultimate Lift and Support Wire-Free Bra - Image 3](https://m.media-amazon.com/images/I/81hYotJM0AL.jpg)
![PLAYTEX18 Hour Ultimate Lift and Support Wire-Free Bra - Image 4](https://m.media-amazon.com/images/I/91BKULyDauL.jpg)
![PLAYTEX18 Hour Ultimate Lift and Support Wire-Free Bra - Image 5](https://m.media-amazon.com/images/I/81fxnwrvSrL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ My Go-To Everyday Bra!
*by A***E on April 27, 2025*

⭐⭐⭐⭐⭐ 5/5 – My Go-To Everyday Bra!I absolutely love the Playtex Women’s 18-Hour Ultimate Lift Wireless Full-Coverage Bra! It gives amazing support without any uncomfortable wires, and it’s so soft against the skin. The lift is natural and flattering, and the wide straps never dig into my shoulders — a huge plus for all-day wear.The fit is true to size and it feels very secure, but still breathable and light. I also appreciate that it comes in so many sizes and color options, and the price (especially when you get the 2-pack) makes it a fantastic value.Whether I’m running errands, working, or just relaxing at home, this bra keeps me comfortable and confident. Highly recommend to anyone looking for comfort, support, and durability in one!

### ⭐⭐⭐⭐⭐ Bought this again after first purchase!
*by J***Y on April 16, 2025*

Soft and comfortable to wear. Cup size and overall size is true to size. Quality is very nice. Bought the white and is very nice. Hooks don't scratch your back. Straps are comfortable on your shoulders. Have bought more of these since first purchase.

### ⭐⭐⭐⭐ VERY comfortable BUT Sizing is unpredictable as the cups run loose. Limited colours in some sizes which is frustrating.
*by T***O on September 16, 2015*

Okie, I want soooooo bad to give this a solid 5 out of 5 stars.It's perilously close to being a 5 out of 5 star bra...but there are a few things that miffed me and made me dock a star.The first being, I measured once, I measured twice, I followed all of the online fitting instructions and purchased a bra that was "my size"by their measurement requirements....except the cups were too big.Agghh.Not a LOT too big, just enough so that the fabric of the cups creased a bit and when wearing a thin tank or t-shirt and you were looking hard at my chest (mind you no one but my husband better be doing that and he was a kind and willing bra purchase assistant) you could see the wrinkled surface of the bra top. It kind of gave the illusion that it was REALLY COLD... *ahem* the ladies know what I'm talking about.I was annoyed at this as the bra says it's my regular size, I did their measurements to confirm I was buying "my size"in their brand as it was my first playtex branded bra, and it was in fact NOT the right size.But it was bloody frigging comfortable.What a problem to have eh?Seriously, this is a VERY comfortable bra. Also it's the very first bra I have worn, with the exception of exercise ones, where the bra straps don't creep down my shoulders. I always just figured I have narrow shoulder with or roundy shoulders or not enough shoulder hump or low tolerance for tight bra straps..I dunno, but bra strap creep down is so common I hardly noticed any more.So after the slightly baggy cups, the supreme overall comfort I washed and wore it for the day and was thrilled to realize it doesn't creep down the arms! Nice!So I kept this bra and hoped it would tighten up in the cups a wee micro bit upon washing, which it actually did..just a micro bit...not enough to depend on I think...but for me it was enough to feel satisfied. It's certainly not a "too big bra" just...a little loose..aggh I dunno..Anyways I was so pleased over all I ordered the same one in one cup size smaller and lo and behold PERFECTION!!!!!I was very happy at this point as I figure I have found my every day wear dream bra.Being that it fulfills all these requirements:Affordable.Pretty-ish.Supportive.NO UNDER WIRES.Now comes my other gripe. I want one in black.Do you think I can find one in my size in black?Either it's a bra conspiracy or like literally most of the playtex bra consumers have the exact same bra size and you all have my black bras (I am joking, sort of...ha ha...but seriously)I looked on Amazon.I looked on their own website.I looked in Walmart, on Walmart's website on some other competing big box type department store websites...WHERE IS MY SIZE IN BLACK?Yes it's a first world problem but I feel quite frustrated.I find what I think of as the "perfect bra"(once I figured out my true size) and now I have 2 colour choices, nude or white.I live in the desert, strappy tank tops are the uniform of life for like 10 months of the year. Black and dark tabk tops are excellent livable choices in a hot, dusty, sweat inducing environment. I don't mind my bra straps showing under/beside my tank top straps but it would be nice if they were black. Or at least that dark blue (also not available in my size)I know it's not a big deal but ...it is sort of a big deal.I find what I want, this is what they do, they make bras and underwear and whatnot and apparently just sell out of a popular size and don't restock?I tried another brand since I discovered the lack of black bra in my size...and it's horrible in comparison.I tried other versions of Playtex bras in black one was horrible, scratchy, stiff nasty...I couldn't believe it was the same brand as this bra.I found a passable bra. Somewhere in between horrible and amazing, also by playtex...I hope to find they re-stock my size in black soon.Anyways, so I'll boil it down to a shorthand review in case you're a skimmer.Sizing is unpredictable as the cups run loose.Limited colours in some sizes.

## Frequently Bought Together

- Playtex Women's Wireless Bra, 18-Hour Ultimate Lift Wireless Full-Coverage Bra, Single or 2-Pack
- Playtex Women's 18 Hour Active Bra 4159, Breathable Comfort Wireless Bra, Full-Coverage Bra, Smoothing
- Playtex Women's 18 Hour Full-Coverage Comfort-Strap Wireless Bra, Multipack

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**Shop now:** [https://www.desertcart.is/products/78875348-playtex18-hour-ultimate-lift-and-support-wire-free-bra](https://www.desertcart.is/products/78875348-playtex18-hour-ultimate-lift-and-support-wire-free-bra)

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*Product available on Desertcart Iceland*
*Store origin: IS*
*Last updated: 2026-02-09*