---
product_id: 781650617
title: "Fire TV 50\" Omni QLED Series 4K UHD smart TV, Dolby Vision IQ, Fire TV Ambient Experience, local dimming, hands-free with Alexa"
brand: "amazon"
price: "148227 kr"
currency: ISK
in_stock: true
reviews_count: 3
category: "Amazon"
url: https://www.desertcart.is/products/781650617-fire-tv-50-omni-qled-series-4k-uhd-smart-tv
store_origin: IS
region: Iceland
---

# Dolby Vision IQ + HDR10+ Adaptive 50" 4K UHD QLED Display Hands-free Alexa Voice Control Fire TV 50" Omni QLED Series 4K UHD smart TV, Dolby Vision IQ, Fire TV Ambient Experience, local dimming, hands-free with Alexa

**Brand:** amazon
**Price:** 148227 kr
**Availability:** ✅ In Stock

## Summary

> 🔥 Elevate your living room with the Fire TV Omni QLED — where smart meets stunning!

## Quick Answers

- **What is this?** Fire TV 50" Omni QLED Series 4K UHD smart TV, Dolby Vision IQ, Fire TV Ambient Experience, local dimming, hands-free with Alexa by amazon
- **How much does it cost?** 148227 kr with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.is](https://www.desertcart.is/products/781650617-fire-tv-50-omni-qled-series-4k-uhd-smart-tv)

## Best For

- amazon enthusiasts

## Why This Product

- Trusted amazon brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Adaptive HDR Mastery:** Dolby Vision IQ and HDR10+ Adaptive intelligently optimize picture quality based on your room’s lighting for immersive viewing anytime.
- • **Seamless Alexa Integration:** Hands-free voice commands let you control your TV, search content, and manage your smart home effortlessly—no remote needed.
- • **Vivid 4K Quantum Dot Brilliance:** Experience ultra-rich colors and stunning clarity that make every scene pop with lifelike vibrancy.
- • **Ambient Mode for Personalized Style:** Transform your TV into a dynamic art display or showcase your favorite photos, blending technology with your home’s aesthetic.
- • **Immersive Contrast with Local Dimming:** Full-array local dimming across 48 zones delivers deeper blacks and brighter whites for cinematic contrast that pulls you in.

## Overview

The Fire TV 50" Omni QLED Series combines a 4K UHD Quantum Dot display with advanced HDR formats including Dolby Vision IQ and HDR10+ Adaptive, delivering vibrant, adaptive picture quality. Featuring full-array local dimming for enhanced contrast and hands-free Alexa voice control, it offers a seamless smart TV experience. With 4 HDMI ports, Fire TV Ambient Experience, and privacy-focused design, this TV is a versatile centerpiece for modern connected homes.

## Description

desertcart.com: desertcart Fire TV 50" Omni QLED Series 4K UHD smart TV, Dolby Vision IQ, Fire TV Ambient Experience, local dimming, hands-free with Alexa : Electronics

Review: Just What I Wanted - Great Fire TV for the price and features. Picture and sound are both good on the 50” version that still has local dimming. Some infrequent blooming but overall another TV that proves less dimming zones isn’t a detriment with proper processing. Peak brightness isn’t as high as more expensive TV’s but is still noticeable with HDR content and very acceptable at this price. HDR10, HDR10+, HLG and Dolby Vision IQ all work well with good brightness range and color volume. Note: no Dolby Atoms for sound. I knew this, my TV is wall mounted high and tilted down slightly in a small bedroom and I have no need for a sound bar. NOTE: if using a sound bar with an optical cable, try turning the TV speakers off AND changing the output to PCM or Dolby Digital; and use HDMI 4 (ARC/eARC). This TV is a great value for my application and the budget I set for it. I’m just using the Fire TV interface and none of the HDMI inputs. So I can’t speak on Hue, Contrast and Color issues others may see. Out of the box, mine seems spot on and I currently have no want or desire to go in and adjust any settings based on the content from the various apps I’ve used. The interface isn’t as fast as the Fire TV Cube 3 or Fire Stick 4K Max but still pretty good overall. Note to new Fire TV users: the interface is slower when updates are being downloaded and installed. Check the Device Info for updates several times when first starting the TV. There will be several updates: some very big ones and 2 to 3 more little ones at the least. Keep checking back until it says that it’s “up-to-date”. THEN start to really enjoy the interface. Also the network connection and its QUALITY also plays a factor. This TV supports 2.4/5Ghz and wired (100Mbps). Ambient mode is great but just remember what the TV tells you. The power button on the remote TOGGLES between the Fire TV interface and ambient mode and that long pressing it turns the TV off. No issues with any widgets so far for me. Also, my TV easily recognizes when I enter and exit the room. If you have other desertcart products nearby that listen for “Alexa”, simply change the TV’s wake word to Computer, desertcart or Echo. Absolutely no issues with this. 1. I haven’t found any “inescapable” ads to get to content. You can “click” on these shortcuts if you want but you can just user your voice to search for titles instead. Like every other TV interface or box, third party apps have their own interfaces, sign-ins, ads, etc. that can’t be controlled by desertcart, Apple, Google, TCL, etc. Third party apps also place their own ads onto the TV platform they are on based on the deals they have in place. 2. The Fire TV interface is anything but complex. You can set it up anyway you want. Again, the various interfaces, profiles, etc. of third party apps are completely independent from Fire TV and on the makers of them and this would be the same on any other TV platform. 3. YMMV on the interface. Third party crashes and bugs are possible too. Third party interface issues need to be reported to their makers. They manage the various versions of their app across various platforms and sometimes they aren’t all equal in performance or features offered by platform. 4. It hasn’t quite been a decade for Apple to allow the removal of 1st party apps (2016) but maybe desertcart will allow certain apps to be deleted one day. But understand these devices are meant to interface with and promote desertcart products and services primarily. 5. The remote button press sounds can be turned off in options for the main interface. Don’t know about the Alexa Home Theater mode but if there isn’t a way, find out if there is one and if not ask that it be implemented. 6. Again, out of the box settings being what they may for everyone, at least there are detailed picture settings available for the TV and all of its inputs – all independent of one another to get things looking the way you personally prefer.
Review: desertcart Fire TV 75" Omni QLED Series 4K UHD smart TV - I love this TV! We upgraded to this a couple of months ago from a 65" UHD. The picture on this TV is remarkable. It was very simple to set up, especially with having numerous other Alexa devices. We have a moderate size living room so we decided to go with a wall mount. It's too heavy for one person to help, so I enlisted my brother. The colors are vivid and the darks are amazing. After it was all mounted and ready to go, it was a breeze to get set up and ready to watch. It works great with Alexa and is compatible with all of our Alexa devices. The size of the TV is great in our living room and easy to see. No damage was noted as some other reviewers commented on. My only problem, and wouldn't you know it, is that just a month after purchasing this, there is a newer model that's Alexa Plus enabled. Not a complaint mind you, just my luck. I believe we will be pleased with this TV for years to come.

## Features

- Stunning 4K Quantum Dot Display (QLED) - Makes movies, shows, and live sports pop in brighter, richer, and more lifelike colors.
- Advanced HDR - Scenes leap off the screen in deep, realistic color with Dolby Vision IQ and HDR10+ Adaptive. HDR10 and HLG are also supported.
- Adaptive Brightness - Fire TV automatically optimizes the brightness of movies and shows through a built-in sensor that detects the lighting in your room.
- Bolder contrast - Experience deeper darks and brighter whites with full array local dimming in 48 individual zones enhancing contrast.
- Fire TV Ambient Experience - Turns your TV screen into a canvas for displaying over a thousand pieces of free artwork, personal photos, and more.
- Watch what you want - Stream over 1.8 million movies and TV episodes. Watch favorites with subscriptions to Netflix, Prime Video, Disney+, and more.
- Hands-free TV with Alexa - With built-in microphones, just ask to turn on the TV, and find, launch, and control content, so you can put down the remote.
- Build your home theater - With Alexa Home Theater you can wirelessly pair Echo speakers using the Alexa app, or connect a soundbar or an AV receiver.
- Connect all your devices - Use the 4 HDMI inputs to connect to cable or satellite and video game consoles. The HDMI eARC lets you add audio equipment for enhanced sound.
- Designed to protect your privacy - Built with privacy protections and controls, including a switch that electronically disconnects the microphones.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Resolution | 3840 x 2160 |
| Display Resolution | 4K UHD |
| High Dynamic Range (HDR) format | HDR10, HLG, HDR10+ Adaptive, Dolby Vision IQ |
| Backlight type | Full Array Local Dimming |
| Refresh rate | 60 Hz |
| Screen size | 50“ |
| Viewable display size | 49.5“ |
| HDMI ports | 3 HDMI 2.0 + 1 HDMI 2.1 with eARC |
| Ethernet | 1 Ethernet port |
| USB | 1 USB 2.0 port |
| IR device control with included Fire TV Alexa Voice Remote | The included Fire TV Alexa Voice Remote can control certain functions, such as power and volume, on a wide range of compatible IR-enabled devices, soundbars, and A/V receivers. Note: Certain functions may not be available on some IR-enabled devices. |
| Voice support | Yes, hands-free with Alexa, press and ask Alexa with the Fire TV Alexa Voice Remote or the free Fire TV app (available for download on Fire OS, Android, and iOS). |
| Audio support | Dolby Digital Plus with passthrough of Dolby-encoded audio |
| Audio power | 8W + 8W |
| OS | Fire TV OS |
| Product size without stand (WxHxD) | 44.1” x 26” x 3.3” |
| Weight (without stand) | 24.5 lb |
| Bezel size (mm) | 2 mm |
| Front finish | Black plastic |
| Distance between TV legs | 40.5“ |
| SKU Number | QL50F601A |
| VESA Wall Mount Standard | 200 x 200 mm |
| Accessibility features | VoiceView screen reader enables access to the vast majority of Fire TV features for users who are blind or visually impaired. Screen magnifier enables viewers to zoom in and out, and pan around the screen. Text Banner consolidates onscreen text into a compact, customizable banner that appears on the screen. Watch videos and TV shows with closed captioning displayed. Use Audio Description for verbal descriptions of what is happening on the screen, including physical actions, facial expressions and scene changes. Captions and audio descriptions are not available for all content. Fire TV 2-Series, Fire TV 4-Series, Fire TV Omni Series, and Fire TV Omni QLED Series support audio streaming for select compatible Bluetooth hearing aids and devices for a private listening experience. You can also listen to Fire TV with compatible Bluetooth headphones. Learn more about accessibility for Fire TV. 
Note: “Hearing aids” refers to compatible Bluetooth hearing devices such as traditional hearing aids, cochlear implants, and bone conduction hearing devices. |
| Content availability | Certain apps and services are subject to change or withdrawal at any time, may not be available in all areas and languages, and may require separate subscriptions. |
| Connectivity | Wifi or Ethernet |
| Digital Optical Audio Output | 1 Digital Optical Audio Port |
| Warranty and service | 1-year limited warranty and service included. Optional 3-Year and 4-Year Extended Warranty available for U.S. customers sold separately. Use of Fire TV is subject to the terms found here. |
| Included in the Box | Fire TV Omni QLED 50”, Fire TV Alexa Voice Remote, power cord, 2 AAA batteries, 4 screws, TV stand (2 legs), Quick Start Guide |
| Software security updates | Learn more about these software security updates. If you already own a Fire TV, visit Manage Your Content and Devices for information specific to your device. |
| Size | 38.2 x 157.7 x 17.1 mm |
| Weight | 51 g (without batteries) |
| Batteries | 2 AAA required (included) |
| Technology | Bluetooth 5.0 |
| Compatibility | Compatible with Amazon Fire TV smart TVs: Fire TV 2-Series, Fire TV 4-Series, Fire TV Omni Series, Fire TV Cube (3rd Gen), Fire TV Omni QLED Series |

## Images

![Fire TV 50" Omni QLED Series 4K UHD smart TV, Dolby Vision IQ, Fire TV Ambient Experience, local dimming, hands-free with Alexa - Image 1](https://m.media-amazon.com/images/I/81JQh586o6L.jpg)
![Fire TV 50" Omni QLED Series 4K UHD smart TV, Dolby Vision IQ, Fire TV Ambient Experience, local dimming, hands-free with Alexa - Image 2](https://m.media-amazon.com/images/I/71eUn+ZeFsL.jpg)
![Fire TV 50" Omni QLED Series 4K UHD smart TV, Dolby Vision IQ, Fire TV Ambient Experience, local dimming, hands-free with Alexa - Image 3](https://m.media-amazon.com/images/I/71lyE7hC8RL.jpg)
![Fire TV 50" Omni QLED Series 4K UHD smart TV, Dolby Vision IQ, Fire TV Ambient Experience, local dimming, hands-free with Alexa - Image 4](https://m.media-amazon.com/images/I/81GY+GC5VFL.jpg)
![Fire TV 50" Omni QLED Series 4K UHD smart TV, Dolby Vision IQ, Fire TV Ambient Experience, local dimming, hands-free with Alexa - Image 5](https://m.media-amazon.com/images/I/71HsWhoL2gL.jpg)

## Available Options

This product comes in different **Configuration, Size** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Just What I Wanted
*by J***R on August 3, 2023*

Great Fire TV for the price and features. Picture and sound are both good on the 50” version that still has local dimming. Some infrequent blooming but overall another TV that proves less dimming zones isn’t a detriment with proper processing. Peak brightness isn’t as high as more expensive TV’s but is still noticeable with HDR content and very acceptable at this price. HDR10, HDR10+, HLG and Dolby Vision IQ all work well with good brightness range and color volume. Note: no Dolby Atoms for sound. I knew this, my TV is wall mounted high and tilted down slightly in a small bedroom and I have no need for a sound bar. NOTE: if using a sound bar with an optical cable, try turning the TV speakers off AND changing the output to PCM or Dolby Digital; and use HDMI 4 (ARC/eARC). This TV is a great value for my application and the budget I set for it. I’m just using the Fire TV interface and none of the HDMI inputs. So I can’t speak on Hue, Contrast and Color issues others may see. Out of the box, mine seems spot on and I currently have no want or desire to go in and adjust any settings based on the content from the various apps I’ve used. The interface isn’t as fast as the Fire TV Cube 3 or Fire Stick 4K Max but still pretty good overall. Note to new Fire TV users: the interface is slower when updates are being downloaded and installed. Check the Device Info for updates several times when first starting the TV. There will be several updates: some very big ones and 2 to 3 more little ones at the least. Keep checking back until it says that it’s “up-to-date”. THEN start to really enjoy the interface. Also the network connection and its QUALITY also plays a factor. This TV supports 2.4/5Ghz and wired (100Mbps). Ambient mode is great but just remember what the TV tells you. The power button on the remote TOGGLES between the Fire TV interface and ambient mode and that long pressing it turns the TV off. No issues with any widgets so far for me. Also, my TV easily recognizes when I enter and exit the room. If you have other Amazon products nearby that listen for “Alexa”, simply change the TV’s wake word to Computer, Amazon or Echo. Absolutely no issues with this. 1. I haven’t found any “inescapable” ads to get to content. You can “click” on these shortcuts if you want but you can just user your voice to search for titles instead. Like every other TV interface or box, third party apps have their own interfaces, sign-ins, ads, etc. that can’t be controlled by Amazon, Apple, Google, TCL, etc. Third party apps also place their own ads onto the TV platform they are on based on the deals they have in place. 2. The Fire TV interface is anything but complex. You can set it up anyway you want. Again, the various interfaces, profiles, etc. of third party apps are completely independent from Fire TV and on the makers of them and this would be the same on any other TV platform. 3. YMMV on the interface. Third party crashes and bugs are possible too. Third party interface issues need to be reported to their makers. They manage the various versions of their app across various platforms and sometimes they aren’t all equal in performance or features offered by platform. 4. It hasn’t quite been a decade for Apple to allow the removal of 1st party apps (2016) but maybe Amazon will allow certain apps to be deleted one day. But understand these devices are meant to interface with and promote Amazon products and services primarily. 5. The remote button press sounds can be turned off in options for the main interface. Don’t know about the Alexa Home Theater mode but if there isn’t a way, find out if there is one and if not ask that it be implemented. 6. Again, out of the box settings being what they may for everyone, at least there are detailed picture settings available for the TV and all of its inputs – all independent of one another to get things looking the way you personally prefer.

### ⭐⭐⭐⭐⭐ Amazon Fire TV 75" Omni QLED Series 4K UHD smart TV
*by B***D on February 9, 2026*

I love this TV! We upgraded to this a couple of months ago from a 65" UHD. The picture on this TV is remarkable. It was very simple to set up, especially with having numerous other Alexa devices. We have a moderate size living room so we decided to go with a wall mount. It's too heavy for one person to help, so I enlisted my brother. The colors are vivid and the darks are amazing. After it was all mounted and ready to go, it was a breeze to get set up and ready to watch. It works great with Alexa and is compatible with all of our Alexa devices. The size of the TV is great in our living room and easy to see. No damage was noted as some other reviewers commented on. My only problem, and wouldn't you know it, is that just a month after purchasing this, there is a newer model that's Alexa Plus enabled. Not a complaint mind you, just my luck. I believe we will be pleased with this TV for years to come.

### ⭐ Defective
*by T***L on June 30, 2025*

I’m not sure I’ve ever had such a bad purchase experience. I’ve had the 65” version of this tv in my cart for months waiting for a deal, checked it the other day and it said “early prime day deal”. The deal was so good I sprung for the 75” and I was ecstatic. To be fair it’s a beautiful tv, the picture is incredible, I love the smart home capabilities with Alexa, and I love having a huge tv for such a good deal. However, it has a major flaw. Setting the tv up and the initial update was difficult as it seemed to be having connectivity problems which was odd because I’ve had no issues with my internet otherwise, and I tried both on WiFi and connected with an Ethernet cable, but I eventually got passed the update and setup. As soon as I got to the Home Screen I went to download the apps I typically use. Netflix, Hulu, YouTube tv, YouTube, prime video, Spotify. None of them will install! I click the download button and it says “queued”. But it stays queued forever! It never installs. I researched online and it seems to be a somewhat common problem with this tv as other people are posting about this on forums, but none of the forums had a solution that worked. I tried all the troubleshooting steps I could find anyways and sure enough, nothing worked. So I had a friend who works in tech support look at it. After a couple hours of trying different things he says I got a lemon. So the next day I try going through the Amazon app to call their tech support and I only get error messages and can never actually call. Great. Now I decide to call customer service to see what my options are. I have no idea how I’d go about returning this massive tv as I don’t think I could even get it back in the packaging, and I KNOW I can’t drive it anywhere. The woman I spoke to from customer service tells me my options are exchanging it for another tv, OR I can be refunded my money WITHOUT returning the tv…then she puts me on hold and comes back changing her tune now telling me my only option is returning the tv for a refund, but they’ll send someone to pick it up. I’m thinking she meant someone that will actually come in my home, pack it up and take it away. I’m still not thrilled with the experience, and I was suspicious because I’ve never heard of that but she says she’ll email me instructions, so I agreed. Upon reading the instructions I realize I was correct, they don’t have a service where someone comes and packs it for you. The instructions were to box up the tv and leave it on my front step, after I told her I don’t think I’d be able to get this back in the box… This tv doesn’t do much without the apps. I know I can use other devices for these apps but that is not what I bought an Amazon fire tv for. My friends are telling me that’s why it was on such a good sale but the tv was not listed as refurbished or defective, it was listed as an early prime day deal. I’ve now canceled my return and have paid several hundred dollars for a very large monitor. I don’t think I’ve ever bothered to write a review in my life but this one takes the cake. Defective tv and horrible customer service. Stay away from Amazon fire tvs.

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.is/products/781650617-fire-tv-50-omni-qled-series-4k-uhd-smart-tv](https://www.desertcart.is/products/781650617-fire-tv-50-omni-qled-series-4k-uhd-smart-tv)

---

*Product available on Desertcart Iceland*
*Store origin: IS*
*Last updated: 2026-02-28*