---
product_id: 7651391
title: "The Little Book of Valuation: How to Value a Company, Pick a Stock and Profit (Little Books. Big Profits)"
price: "6281 kr"
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reviews_count: 9
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store_origin: IS
region: Iceland
---

# The Little Book of Valuation: How to Value a Company, Pick a Stock and Profit (Little Books. Big Profits)

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desertcart.com: The Little Book of Valuation: How to Value a Company, Pick a Stock and Profit (Little Books. Big Profits): 9781118004777: Damodaran, Aswath: Books

Review: Training Wheels for Valuation . . . - This book echoes some of the author's earlier works but whereas his other books are largely geared towards professional practitioners, The Little Book of Valuation is targeted at individual investors. In my opinion, Damodaran has carved a unique niche among authors of this genre. As a professor at a respected university, his books always draw on a solid theoretical foundation. A lot of other authors do the same. Where I think he distinguishes himself is the ability to bring pragmatic, real world slant to these topics. I have found his publications to be very readable yet hardly "dumbed down". In fact, I think this particular volume would make a great introduction on valuation for aspiring MBAs and finance students. The Little Book of Valuation starts by explaining the nuts and bolts of finance including topics such as time value of money and the concept of risk. A short explanation of financial statements is also included. Damodaran then goes on to describe intrinsic valuations including the subtle differences between cash flows to equity holders versus cash flow to the firm. Along with that the appropriate discount rates that apply to each are also explained. The book then quickly compares intrinsic valuation to relative valuation methodologies, stressing along the way the merits and disadvantages of each. When using multiples (price/earnings, price/book, price/sales) to do comparative valuations, he points out which financial metrics are the underlying drivers for each multiple. From there, the book delves further into subtopics such as valuing companies at different stages in their life cycles: early stage companies, mature companies and declining companies. There are also separate chapters that discuss valuation issues/techniques for banks and other financial entities, cyclical/commodity companies and a final chapter on valuing companies with significant intangibles. While the nature of the "Little Book" series means that they will be succinct and perhaps a little light on mind-numbing detail, I think this particular volume provides a very readable, even-handed approach to the topic of valuing financial assets. Damodaran consistently provides examples after he makes a point. Furthermore, the examples are real life rather than hypothetical situations. I struggled to get through the Copeland tome on Valuation. I wish Professor Damodaran had published his Little Book of Valuation years earlier . . . it would have been like having a nice set of training wheels to get me started . . . .
Review: A Book Absolutely Full of GEMS - 5 STARS for a MASTER TEACHER !!!! - This is not a romance novel. You read The Little Book of Valuation in order to gain valuable skill sets and methodologies for making money in the stock market. Professor Damodaran is a full professor at the New York University Stern School of Business. He is deemed to be the expert on valuation in this country, certainly on an academic level. There are real world experts in Wall Street and in corporate consulting firms like McKinsey & Company, but none have had the academic impact that this man has. What Damodaran brings to the table is unique. He is the first person that I have encountered who has been able to distill what many people consider to be a very difficult topic down to a simplistic discussion. After you read this book, you will understand valuation, which seems to be difficult even for those with decades of experience on Wall Street. There are 11 chapters spread out over 225 pages, every one of which proved to be interesting, and highly readable. I found three chapters to be particularly worthwhile. They were Chapter 2 Power Tools of the Trade Chapter 4 It's All Relative Chapter 11 Invisible Value The professor uses a series of companies to explore different valuation techniques. They include Under Armor, Hormel Foods, Exxon Mobil, Wells Fargo, and Amgen. He explores intrinsic value and relative value techniques and tells the reader when to use which, and more importantly how to uniquely blend the techniques to obtain an even more meaningful valuation. It is obvious that aside from being a master of valuation Damodaran has intellectually thought about his topic for many years. These are just some of the concepts that are uniquely explained in this book: * The bias starts with the company you choose to value * Be honest about your biases * Most valuations are WRONG * Avoiding uncertainty doesn't make it go away In the last chapter, entitled 10 Rules for the Road, the author lays out for you the most important conclusions he has formulated in his long academic career. There were three that I personally found highly significant. 1) Risk affects Value 2) Growth is not FREE 3) All good things including growth come to an end. Nothing is forever. CONCLUSION: You have a choice if you want to learn about how to value a company. You can read a 1000 page textbook written by the same author, or you can read the Little Book of Valuation. By reading this little gem of a book, you will get the big picture, a framework by which to understand the major concepts of valuation. You can then move on to other more complex mathematically oriented works. This book should be your first choice however, and thank you for reading this review. Richard Stoyeck

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #121,982 in Books ( See Top 100 in Books ) #19 in Valuation (Books) #137 in Stock Market Investing (Books) #388 in Introduction to Investing |
| Customer Reviews | 4.4 4.4 out of 5 stars (1,481) |
| Dimensions  | 5.1 x 1 x 6.9 inches |
| Edition  | 1st |
| ISBN-10  | 1118004779 |
| ISBN-13  | 978-1118004777 |
| Item Weight  | 10.2 ounces |
| Language  | English |
| Part of series  | Little Books. Big Profits |
| Print length  | 256 pages |
| Publication date  | May 3, 2011 |
| Publisher  | Wiley |

## Images

![The Little Book of Valuation: How to Value a Company, Pick a Stock and Profit (Little Books. Big Profits) - Image 1](https://m.media-amazon.com/images/I/71Z7+7gu9rL.jpg)
![The Little Book of Valuation: How to Value a Company, Pick a Stock and Profit (Little Books. Big Profits) - Image 2](https://m.media-amazon.com/images/I/51FhysU4b5L.jpg)
![The Little Book of Valuation: How to Value a Company, Pick a Stock and Profit (Little Books. Big Profits) - Image 3](https://m.media-amazon.com/images/I/31H7CD93QAL.jpg)
![The Little Book of Valuation: How to Value a Company, Pick a Stock and Profit (Little Books. Big Profits) - Image 4](https://m.media-amazon.com/images/I/51QtxhPREOL.jpg)
![The Little Book of Valuation: How to Value a Company, Pick a Stock and Profit (Little Books. Big Profits) - Image 5](https://m.media-amazon.com/images/I/51V0YV51-hL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Training Wheels for Valuation . . .
*by D***N on May 9, 2011*

This book echoes some of the author's earlier works but whereas his other books are largely geared towards professional practitioners, The Little Book of Valuation is targeted at individual investors. In my opinion, Damodaran has carved a unique niche among authors of this genre. As a professor at a respected university, his books always draw on a solid theoretical foundation. A lot of other authors do the same. Where I think he distinguishes himself is the ability to bring pragmatic, real world slant to these topics. I have found his publications to be very readable yet hardly "dumbed down". In fact, I think this particular volume would make a great introduction on valuation for aspiring MBAs and finance students. The Little Book of Valuation starts by explaining the nuts and bolts of finance including topics such as time value of money and the concept of risk. A short explanation of financial statements is also included. Damodaran then goes on to describe intrinsic valuations including the subtle differences between cash flows to equity holders versus cash flow to the firm. Along with that the appropriate discount rates that apply to each are also explained. The book then quickly compares intrinsic valuation to relative valuation methodologies, stressing along the way the merits and disadvantages of each. When using multiples (price/earnings, price/book, price/sales) to do comparative valuations, he points out which financial metrics are the underlying drivers for each multiple. From there, the book delves further into subtopics such as valuing companies at different stages in their life cycles: early stage companies, mature companies and declining companies. There are also separate chapters that discuss valuation issues/techniques for banks and other financial entities, cyclical/commodity companies and a final chapter on valuing companies with significant intangibles. While the nature of the "Little Book" series means that they will be succinct and perhaps a little light on mind-numbing detail, I think this particular volume provides a very readable, even-handed approach to the topic of valuing financial assets. Damodaran consistently provides examples after he makes a point. Furthermore, the examples are real life rather than hypothetical situations. I struggled to get through the Copeland tome on Valuation. I wish Professor Damodaran had published his Little Book of Valuation years earlier . . . it would have been like having a nice set of training wheels to get me started . . . .

### ⭐⭐⭐⭐⭐ A Book Absolutely Full of GEMS - 5 STARS for a MASTER TEACHER !!!!
*by R***T on May 14, 2011*

This is not a romance novel. You read The Little Book of Valuation in order to gain valuable skill sets and methodologies for making money in the stock market. Professor Damodaran is a full professor at the New York University Stern School of Business. He is deemed to be the expert on valuation in this country, certainly on an academic level. There are real world experts in Wall Street and in corporate consulting firms like McKinsey & Company, but none have had the academic impact that this man has. What Damodaran brings to the table is unique. He is the first person that I have encountered who has been able to distill what many people consider to be a very difficult topic down to a simplistic discussion. After you read this book, you will understand valuation, which seems to be difficult even for those with decades of experience on Wall Street. There are 11 chapters spread out over 225 pages, every one of which proved to be interesting, and highly readable. I found three chapters to be particularly worthwhile. They were Chapter 2 Power Tools of the Trade Chapter 4 It's All Relative Chapter 11 Invisible Value The professor uses a series of companies to explore different valuation techniques. They include Under Armor, Hormel Foods, Exxon Mobil, Wells Fargo, and Amgen. He explores intrinsic value and relative value techniques and tells the reader when to use which, and more importantly how to uniquely blend the techniques to obtain an even more meaningful valuation. It is obvious that aside from being a master of valuation Damodaran has intellectually thought about his topic for many years. These are just some of the concepts that are uniquely explained in this book: * The bias starts with the company you choose to value * Be honest about your biases * Most valuations are WRONG * Avoiding uncertainty doesn't make it go away In the last chapter, entitled 10 Rules for the Road, the author lays out for you the most important conclusions he has formulated in his long academic career. There were three that I personally found highly significant. 1) Risk affects Value 2) Growth is not FREE 3) All good things including growth come to an end. Nothing is forever. CONCLUSION: You have a choice if you want to learn about how to value a company. You can read a 1000 page textbook written by the same author, or you can read the Little Book of Valuation. By reading this little gem of a book, you will get the big picture, a framework by which to understand the major concepts of valuation. You can then move on to other more complex mathematically oriented works. This book should be your first choice however, and thank you for reading this review. Richard Stoyeck

### ⭐⭐⭐⭐ Great Book, Mini Finance Professor, is the data correct
*by D***J on February 11, 2023*

Love the book so far however is some of the numbers wrong? 4,010 million not 4,100 million as reported in annual report? Please correct me if I’m wrong

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*Last updated: 2026-02-23*