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โจ Conceal, brighten, and conquer your day with zero touch-ups needed!
tarte Shape Tape Full-Coverage Concealer in 12B Fair Beige delivers a natural matte finish with 16 hours of crease-proof, waterproof wear. Powered by innovative tape technology, it blurs fine lines and brightens skin for an instant eye lift. Enriched with moisturizing shea and mango butters plus licorice root for color correction, this vegan, dermatologist-tested formula glides on easily with a jumbo applicator, ensuring flawless coverage that lasts all day without caking or settling.














| ASIN | B0F1D85QPQ |
| Additional Features | Dermatologist Tested, Long Lasting |
| Age Range Description | Adult |
| Best Sellers Rank | #42,025 in Beauty ( See Top 100 in Beauty ) #213 in Concealers & Neutralizing Makeup |
| Brand Name | tarte |
| Color | 12B fair beige (fair skin with cool, pink undertones) |
| Colour | 12B fair beige (fair skin with cool, pink undertones) |
| Container Type | Tube |
| Coverage | Full |
| Customer Reviews | 4.4 out of 5 stars 88 Reviews |
| Finish Types | Matte |
| Item Dimensions | 10 x 10 x 10 millimeters |
| Item Form | Liquid |
| Item Weight | 10 Grams |
| Item form | Liquid |
| Manufacturer | tarte inc. |
| Material Type Free | Formaldehyde Free, Oxybenzone Free, Paraben Free, Phthalate Free |
| Material type free | Formaldehyde Free, Oxybenzone Free, Paraben Free, Phthalate Free |
| Number of Items | 1 |
| Package information | Tube |
| Product Benefits | The crease-proof formula won't cake or settle, providing 16 hours of flawless wear. |
| Recommended Uses For Product | -Dot & dash concealer onto undereyes, blemishes or imperfections. Blend from center of face outwards with a makeup sponge or concealer brush. - PRO tips: if using a sponge, dampen for smoother application or use on eyelids as a shadow primer for a lasting look" |
| Recommended uses for product | -Dot & dash concealer onto undereyes, blemishes or imperfections. Blend from center of face outwards with a makeup sponge or concealer brush. - PRO tips: if using a sponge, dampen for smoother application or use on eyelids as a shadow primer for a lasting look" Recommended uses for product -Dot & dash concealer onto undereyes, blemishes or imperfections. Blend from center of face outwards with a makeup sponge or concealer brush. - PRO tips: if using a sponge, dampen for smoother application or use on eyelids as a shadow primer for a lasting look" See more |
| Skin Tone | Very Light |
| Skin Type | All |
| Skin type | All |
| UPC | 846733018437 |
| Unit Count | 10 Milliliters |
K**R
Great coverage that stays put, with a little fading by end of day
I have combination skin and had been looking for a full-coverage concealer that brightens and evens things out without looking heavy or settling into texture. I bought Shape Tape in 12B after seeing it everywhere, and here's how it actually wore for me. Coverage is the standout for me. It evens out the redness I get around my mouth and chin and covers my under-eye circles without looking cakey or sitting in fine lines. A little goes a long way, so I use less than I expect to. What sold me is that it did not crease under my eyes, or cake on top of breakouts, which is where a lot of full-coverage concealers fail on me. It held its place through the day. It did fade a little by end of day, so the coverage softened, but it never creased or slid around. If you want it to last even longer, a light dusting of powder would probably help. Shade 12B matched my fair skin well. The swatch photo shows the true color and texture, and you can see it is a neutral, not-too-warm tone. Who it's for: anyone who wants strong coverage that stays smooth and does not crease. Who might want something else: very dry skin, or anyone after a sheer, dewy finish, since this is full-coverage. Photos: swatch of 12B on the back of my hand for shade and texture, plus a before and after shot of it blended on my face so you can see the coverage and finish.
K**A
Does a great job. Little goes a LONG way.
It's works wonderfully! I've learned that such a small amount goes such a long way. Which I'd say is a great thing. Does a great job concealing what I need covered. Very happy with how it works, lays, feels, and the longevity. Would recommend. :)
K**.
If you like a thicker concealer this is good
It covers ok but its sooo thick. I like my makeup a bit lighter and this sometimes feels like its juat sitting on top of my skin.
H**H
The best I have ever used!
This is the best I have ever had and the hereditary dark rings under my eyes made this an essential from an early age. I love that no animals were tortured to make sure this works!
Y**A
Muy bueno
Esto me salva la vida, vale lo q cuesta, soy de piel sensible y este cuida q no me salgan granitos, los demรกs hacen q mi cutis explote en granos. Gracias
Trustpilot
3 weeks ago
1 week ago