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New Customers Are Waiting...Find Them On Facebook Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Bob Regnerus and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment. Now in its fourth edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after―10 seconds later, 10 minutes later, and in the following days and weeks. You'll discover how to: Maximize your ad ROI with newsfeeds, videos, and branded content Create custom audiences from your contact lists, video views, and page engagement Use the Facebook Campaign Blueprint proven to generate your first 100 conversions Boost your Facebook ads using the Audience Network and Instagram Follow the three-step formula for successful video ads Maximize campaigns and increase conversions on all traffic to your website Track and retarget engaged users by leveraging the Power of the Pixel Make every page on your website 5-10 percent more effective overnight
| Dimensions | 8 x 1 x 9.8 inches |
| Edition | 4th |
| Isbn 10 | 1599186756 |
| Isbn 13 | 978-1599186757 |
| Item Weight | 1.05 Kilograms |
| Language | English |
| Print Length | 398 pages |
| Publication Date | October 27, 2020 |
| Publisher | Entrepreneur Press |
User
A Must Have For Anyone Buying Ads on Facebook
Not only is this the nuts and bolts of advertising on Facebook. This book goes into business strategy and philosophy of business. Bob and Perry are masters of strategic advertising. Highly, highly recommended.
User
Great FB advertising asset
Great book! It has helped me to correctly and successfully set up my FB business account. I highly recommend this book.
User
An Essential Comprehensive and Objective Manual for both novice & experiences advertisers
I've followed Perry's work for years but am blown away with the depth and comprehensiveness of this book. The book successfully caters to both novice advertisers brand new to the FB interface, and provides advanced tips and optimisation strategies for more experienced advertisers. My experience is somewhere in the middle, and I found the book extremely valuable. The book demystifies the Facebook auction mechanics and bidding options (there are a lot!). I think David Nadler's chapter on 'choosing the best Facebook funnel' is worth the price of the book alone.Basically don't ramp up your Facebook spend until you've read this book! Also a great overview for business owners who want a high level understanding before hiring an agency.
User
Super Buch für Anfänger und Fortgeschrittene
Nachdem ich schon den Vorgänger im Regal hatte, habe ich mir auch die neueste Version des Ultimate Guide to Facebook Advertising geholt und bin nicht enttäuscht worden. Das Buch ist super strukturiert und geht weit über das eigentliche Facebook Thema hinaus. Behandelt werden die fundamentalen Aspekte guten Marketings und wie man diese auf das Thema Facebook Ads überträgt. Leider verpassen genau das viele Bücher und sind daher nur wenig brauchbar bzw. anwendbar. The Ultimate Guide to Facebook Advertising von Perry und Bob empfehle ich jedem, der sich mit dem Thema Facebook Ads auseinandersetzen möchte.
User
A practical Playbook Every Advertiser Should Have in Their Library
Massive value and instructional video, on top of that, they provide a bonus sections with updated content, in my opinion, every serious advertiser knows that adaptation of part of the entrepreneurial journey, the “I don’t like video” “I don’t want to do video ads” cry cry thing…it’s normal, I get it, we will resist anything we don’t know, because I’m not used to either the video implementation either, I know how it fells, but it’s not about me/us…it’s about our customer/clients and how to use the best approach to get a sale/consult or whatever you’re trying to get out of fb ads.Adapt or die, be optimistic, and improve your advertising skills.Devour every content from Bob, Perry and other authors, they are the true Mavericks, great book by great marketers!Enjoy the read,Daniel
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