



Full description not available
| ASIN | 0134129938 |
| Best Sellers Rank | #1,574,723 in Books ( See Top 100 in Books ) #363 in Business Marketing #766 in Marketing & Consumer Behavior #4,504 in Marketing (Books) |
| Customer Reviews | 4.4 4.4 out of 5 stars (253) |
| Dimensions | 8.8 x 1.45 x 11.15 inches |
| Edition | 12th |
| ISBN-10 | 9780134129938 |
| ISBN-13 | 978-0134129938 |
| Item Weight | 3.15 pounds |
| Language | English |
| Print length | 624 pages |
| Publication date | January 14, 2016 |
| Publisher | Pearson |
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