King Arthur, 100% Organic All-Purpose Flour Unbleached, Non-GMO Project Verified, No Preservatives, 5 Pounds (Pack of 6)

It's purity

It’s not enriched; it’s 100% organic, so it doesn’t bother my husband. I had to write this review for King Arthur Flour which I have been purchasing for about a year now. Each time I order 30#; it arrives in a double box of 6 5# packs. I always received the correct flour and each 5# pack arrived intact until recently. Around April 2018, one of the 5# packs was slightly ripped with a little bit of the flour laying inside the box. I didn’t think much of it; only a little of the flour escaped. The next delivery in April 2018, a whole 5# pack was split with flour in the box. Again, I didn’t do anything about it. Then it happened a 3rd time in May 2018 with 2 packs of flour ripped with flour all over the inside of the box!! The flour was always delivered by an Amazon driver, and this time when the order was delivered, my husband noticed the driver tossed the box up onto the porch. One thing I’ve learned over the years is that you don’t toss a pack of flour! After this last breakage, I called Amazon to complain. The person I talked to was very polite and took all my information concerning the incident. I was hoping the situation would be resolved. When the flour bin was getting low, I ordered again. This time it was delivered in the double box (one small, the other large) by USPS instead of an Amazon driver. It was too heavy for the postal lady to lift, so my husband brought it in. I opened it up, and every 5# pack was in one piece!!! I was pleased! It gets even better! My last order in July arrived USPS in two boxes again, BUT this time each 5# pack was individually wrapped in a plastic bag and they fit snuggly in the smaller box, which was smaller than the previous small boxes. When I opened it up, all the flour packs were intact!! Needlesstosay, I was extremely pleased!! I just had to say the customer service did a fine job, and I thank them! It’s time to order again!!

I think everyone knows King Arthur makes some of the best bread flour out there

I wish I can split my review into different sub-categories, KA flour would get 5-stars, while Amazon (the vendor) would get 1-star for flight ticket like price gouging. I can't, given this is more of a product review place, I give a weighed average of 4-stars in the end. First of all, the flour. It is amazing! My sourdough starter loves it, the culture just lives really happily when it's fed organic flour vs when it's fed normal store brand all purpose flour. I also use this AP flour in the final dough, to substitute for part of the KA organic bread flour needed. The result is not as nice as using all bread flour, but definitely still holds up really well (compared to other brands' organic AP flour). At $9 for a 5lb-bag of KA organic BF, this shaves off a good amount of cost for the final loaf. (I'm not selling my bread, but living in a high cost of living area, I have to watch what I spend on). I've also made cakes with it. While the outcome is not as delicate as the cakes made out of cake flour (completely expected), the cakes still have a lightness to them. Especially when making heavier cakes (like pound cake, coffee cake etc), they are really good! With the amount of flour I'm going through (to feed my sourdough starter and my household), I figured it'd be nice to just buy flour in bulk. After all, isn't "wholesale" normally cheaper? Amazon had this flour in 6-pack for a really reasonable price (when I first looked) of under $40 for the whole order. While I felt a bit bad for the poor delivery guy, I happily pressed the subscribe&save button. My flour would from now on magically show up at my door step periodically! (I'll make up to the delivery guy with a gift come holiday season). However, when the next delivery time came, I was shocked by the astonishing almost 200% price hike! Checking the price history of this item, I found out that the price has been all over the places! It's almost like buying flight tickets, they ramp up the price right around delivery time. While in general, I don't have an opinion on this established practice of Amazon, price gouging on every day grocery item (in my opinion, this could even be considered an essential grocery item) is just out of line. One would never expect to walk into a normal brick and mortar store and find our pantry items' price all over the place from day to day. It takes detective skills and really good memory (if not with some help from technology) to score a fair price. At this current price of over $50 for 30lb of flour, it's officially even more expensive than my neighborhood posh organic store's price. It just no longer make sense for me to continue with this subscription.

This was my 7th time ordering this item, and the first with this kind of damage. The Box arrived undamaged but inside there was zero packing material. The 6, 5 lb. bags were securely bound together by a plastic band, as usual, but two bags had split open all the way from top to bottom of the bag. At least a couple of cups of flour were outside any bag, but still inside the plastic band. I decided to keep that flour so scooped it into a separate container. Another cup of flour was outside the plastic, and just loose inside the box. I discarded that flour. It took me some time to carefully open the two split bags and scoop the flour into zip-lock plastic bags. I placed those in the fridge and will use them first. The other 4 bags were intact, but, of course, covered in flour. These paper flour bags are not strong. (Fault of King Arthur.) They are very fragile and if dropped a short distance the shock can split the bags, leaving wasted flour and a mess to clean. Some packing material is needed to cushion this 30 lb. item to protect it from the shock of being dropped by shipping handlers. A bigger box might also be necessary to create room for packing material.