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🎨 Elevate your hair game with every wash — don’t let dull tones hold you back!
Joico Color Balance Purple Shampoo is a 33.8 fl oz professional-grade shampoo made in the USA, designed to neutralize unwanted brassiness and maintain vibrant cool tones in blonde and silver hair. With a custom fragrance and easy 3-5 minute application, it offers long-lasting color correction for a polished, salon-fresh look.












| ASIN | B08R55FK4K |
| Active Ingredients | Salicylic Acid |
| Age Range Description | All |
| Age range (description) | All |
| Benefits | Color Balancing |
| Best Sellers Rank | 168,162 in Beauty ( See Top 100 in Beauty ) 4,880 in Shampoos (Beauty) |
| Brand | Joico |
| Brand Name | Joico |
| Collection Name | Color Balance |
| Customer Reviews | 4.7 out of 5 stars 790 Reviews |
| Global Trade Identification Number | 00074469519267 |
| Hair Type | Color Treated |
| Hair type | Color Treated |
| Item Dimensions | 7.9 x 7.9 x 25.9 centimetres |
| Item Form | Liquid |
| Item form | Liquid |
| Liquid Volume | 33 Fluid Ounces |
| Manufacturer Part Number | 2620645 |
| Material Type Free | Colour-free |
| Model Number | 2620645 |
| Number of Items | 1 |
| Other Special Features of the Product | Color Balancing |
| Scent | Citrus, Fruity, Floral, Woody Musk |
| Scent Name | Citrus, Fruity, Floral, Woody Musk |
| Suitable Hair Colour | All Hair Colours |
| UPC | 074469519267 |
| Unit Count | 999.5853 millilitre |
S**Y
Good customer service
I have ordered from this company before. When item arrived it was damaged I immediately took pictures and contacted the seller who offered refund or replacement I didn’t want either I just said partial refund which they did instantly. So I still had my favourite product no hassle and the sellers were very helpful
V**U
Très satisfaite
Très satisfaite. Il fait ce qu’il doit faire. Rends les cheveux un peu sec, mais avec le revitalisant fait là job
A**R
Holy grail of purple shampoo
My hair was super yellow, I washed my hair with this tonight following it with herbal essence rose hip conditioner, and it made such a difference! It is nice and icy again. The bad reviews im seeing have to be due to the user not having light enough hair. This isn’t a dye, it neutralizes the yellow pigments but it won’t give you platinum or icy tones if you aren’t light enough
M**O
Price
Super! I like that!
J**I
OBSESSED
I always used Shimmer Lights because I liked the thick consistency but hated the smell. I am so glad I found this. It smells great and is thick and very purple. It works great on my hair, leaving it toned and soft. The smell is great but not overpowering and most of my conditioners mesh well / cover it up anyway.
D**Y
Great toner!
Great to tone down the brassieness that sometimes happens with my blond highlights. Highly recommend!
Trustpilot
3 weeks ago
2 months ago