---
product_id: 733209075
title: "Clairol Bold & Bright Permanent Hair Dye, V3 Intense Passion Plum Hair Color, Pack of 1"
brand: "clairol"
price: "6270 kr"
currency: ISK
in_stock: true
reviews_count: 5
category: "Clairol"
url: https://www.desertcart.is/products/733209075-clairol-bold-and-bright-permanent-hair-dye-v3-intense-passion
store_origin: IS
region: Iceland
---

# HydraShine Conditioner for moisturizing shine Color Boost Glaze for instant color refresh TrueColorSeal tech locks color, fights water-fade Clairol Bold & Bright Permanent Hair Dye, V3 Intense Passion Plum Hair Color, Pack of 1

**Brand:** clairol
**Price:** 6270 kr
**Availability:** ✅ In Stock

## Summary

> 🎉 Turn heads with Intense Passion Plum—vibrancy that won’t quit!

## Quick Answers

- **What is this?** Clairol Bold & Bright Permanent Hair Dye, V3 Intense Passion Plum Hair Color, Pack of 1 by clairol
- **How much does it cost?** 6270 kr with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.is](https://www.desertcart.is/products/733209075-clairol-bold-and-bright-permanent-hair-dye-v3-intense-passion)

## Best For

- clairol enthusiasts

## Why This Product

- Trusted clairol brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **All-in-One Kit:** Includes permanent color cream, activator, conditioner, gloves, and instructions—everything you need for a flawless at-home transformation.
- • **Moisturizing Shine:** HydraShine Conditioner smooths and nourishes hair, leaving a salon-quality glossy finish.
- • **Instant Color Boost:** Color Boost Glaze lets you amplify your plum hue anytime—because your look deserves to pop on demand.
- • **Subtle Yet Striking:** Perfect for darker hair tones seeking a sophisticated hint of purple that shines brilliantly in the light.
- • **Unstoppable Vibrancy:** TrueColorSeal technology ensures your Intense Passion Plum stays vivid and fresh, no matter what.

## Overview

Clairol Bold & Bright Permanent Hair Dye in Intense Passion Plum delivers long-lasting, vivid purple hues with TrueColorSeal technology to prevent fading. The included HydraShine Conditioner moisturizes and smooths hair for a glossy finish, while the Color Boost Glaze offers easy color refreshes. This all-in-one kit is designed for professional-quality results at home, ideal for millennials seeking bold, vibrant hair with effortless maintenance.

## Description

INTENSE COLOR + MOISTURIZING SHINE. Unstoppable vibrancy! Bold & bright gives you vivid, vibrant color that stays true. TrueColorSeal Technology locks in color to help protect against water-fading, mazimizing vibrancy. HydraShine Conditioner moisturizes + smoothens hair. Need a boost of color? The Color Boost Glaze amplifies your color anytime you need it!

Review: Amazing color!! I have very dark brown hair and wanted a touch of color without using bleach, this worked amazingly! A beautiful hint of purple/plum to my hair, it’s subtle and shines brighter in the light. It’s exactly what I wanted and at such a great price. I got three boxes for my very thick/long hair and it was just enough. Definitely works on darker hair just expect more of a subtle look. I love it!
Review: I used the chocolate and needed two boxes for my thick hair. The first bottle mixed up to almost a fluorescent orange. The second bottle looked like blood. I don’t know why there was a difference in two bottles of the same color, but thankfully it developed into a rich, chocolate brown. My hair feels very soft and shiny. I didn’t use the included conditioner, but used my own. I would repurchase, the color has lots of dimension.

## Features

- UNSTOPPABLE VIBRANCY TrueColorSeal Technology locks in color to help protect against water-fading, mazimizing vibrancy.
- MOISTURIZING SHINE HydraShine Conditioner moisturizes + smoothens hair.
- INTENSE COLOR Need a boost of color? The Color Boost Glaze amplifies your color anytime.
- Shade: Intense Passion Plum, with vivid purple hues that create a spark
- One hair color application kit: Permanent Color Cream, Activator, HydraShine Conditioner, Color Boost Glaze, Pair of Gloves and Instruction Leaflet

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0CP2S96T5 |
| ASIN  | B0CP2S96T5 |
| Best Sellers Rank | #76,444 in Beauty ( See Top 100 in Beauty ) #1,052 in Permanent Hair Color |
| Customer reviews | 4.5 4.5 out of 5 stars (2,397) |
| Date First Available  | 30 May 2025 |
| Department | Women |
| Department  | Women |
| Manufacturer | Wella |
| Manufacturer  | Wella |
| Manufacturer reference | bold-&-bright-|-clairol-us-b849e77b9d |
| Manufacturer reference  | bold-&-bright-|-clairol-us-b849e77b9d |
| Product Dimensions | 6.02 x 9.04 x 16.03 cm; 217.72 g |
| Product Dimensions  | 6.02 x 9.04 x 16.03 cm; 217.72 g |

## Product Details

- **Brand:** Clairol
- **Colour:** V3 Intense Violet
- **Item form:** Cream
- **Package information:** Box
- **Product benefits:** Vibrant Permanent Hair Color + Moisturizing Shine with Color Boost Glaze Finish

## Images

![Clairol Bold & Bright Permanent Hair Dye, V3 Intense Passion Plum Hair Color, Pack of 1 - Image 1](https://m.media-amazon.com/images/I/81SiA5jy-4L.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: Are Clairol Nice ’n Easy Pure Brunettes products permanent?**
A: Yes! Clairol Bold & Bright is a permanent hair dye that provides vibrant and long lasting-color for up to 8 weeks.

**Q: What is the sachet in the box for?**
A: It’s our unique Color Boost Glaze designed to give a boost of color a few days/weeks after you color. Use it whenever you need to amplify your bold color.

**Q: Should I apply Clairol Bold & Bright products to dry or damp hair?**
A: You should apply Clairol hair color directly to dry hair, starting at the roots and working your way through the lengths.

**Q: Does the length of my hair make any difference to the amount of color I’ll need?**
A: If you have particularly long or thick hair, you may need another Clairol Bold & Bright hair dye for a full color application.

**Q: Does Clairol Bold & Bright provide gray coverage?**
A: It does! Thanks to Clairol's Bold & Bright Intense Permanent formula with TrueColorSeal Technology, color is locked in maximizing vibrancy and providing even gray coverage.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Review
*by R***E on 23 February 2026*

Amazing color!! I have very dark brown hair and wanted a touch of color without using bleach, this worked amazingly! A beautiful hint of purple/plum to my hair, it’s subtle and shines brighter in the light. It’s exactly what I wanted and at such a great price. I got three boxes for my very thick/long hair and it was just enough. Definitely works on darker hair just expect more of a subtle look. I love it!

### ⭐⭐⭐⭐⭐ Review
*by T***R on 12 February 2026*

I used the chocolate and needed two boxes for my thick hair. The first bottle mixed up to almost a fluorescent orange. The second bottle looked like blood. I don’t know why there was a difference in two bottles of the same color, but thankfully it developed into a rich, chocolate brown. My hair feels very soft and shiny. I didn’t use the included conditioner, but used my own. I would repurchase, the color has lots of dimension.

### ⭐⭐⭐⭐⭐ Review
*by S***D on 10 February 2026*

This color is AMAZING! I love this product! One box covers all my thick hair, past my shoulders. Looks amazing! Lasts longer than most color and a great price! I added black low-lights of the same brand and they look amazing together!

## Frequently Bought Together

- Clairol Bold & Bright Permanent Hair Dye, V3 Intense Passion Plum Hair Color, Pack of 1
- L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet)
- Clairol Natural Instincts Bold Permanent Hair Dye, F66 Dragon Fuchsia Hair Color, Pack of 1

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*Product available on Desertcart Iceland*
*Store origin: IS*
*Last updated: 2026-03-16*