Matcha Hoji

Even better flavor than a less expensive alternative I tried. Worth the price difference. Ordered again. P.S. For the record, I add a significant amount of frothed organic half n' half (or lightly whipped heavy cream), plus a little organic sucanat (that's a type of whole cane sugar with the rich molasses flavor not removed). So it is rich and creamy and a bit sweet. That's how I like it.

taste is warm and nutty, very nice will buy again

Tastes great! I still avoid having it late at night even tho it’s supposed to be less caffeine compared to matcha, I usually don’t end up sleeping with it either.

It has a strong aroma, with a nutty taste. Love my Hojicha!!

It tastes so good!!! I was afraid of tasting or smelling something fishy as some people commented but it a pwrfect beginner hojicha. Nutty and roasted, not that bold but not that bland, a perfect balance. it reminds me a bit of dark chocolate. I also heard that theres a bit of a caramel aftertaste but i think because of the milk I used (fresh milk) I couldnt taste it. The colour of the hojicha is dark a good sign of a good hojicha. I dont usually write reviews but this is so good :)))