--- product_id: 724813212 title: "LOreal Preference Hair Color, Lightest Auburn #7La - 1Ea (parallel import goods)" brand: "l'oreal paris" price: "7402 kr" currency: ISK in_stock: true reviews_count: 5 category: "L'oreal Paris" url: https://www.desertcart.is/products/724813212-loreal-preference-hair-color-lightest-auburn-7la-1ea-parallel-import store_origin: IS region: Iceland --- # LOreal Preference Hair Color, Lightest Auburn #7La - 1Ea (parallel import goods) **Brand:** l'oreal paris **Price:** 7402 kr **Availability:** ✅ In Stock ## Quick Answers - **What is this?** LOreal Preference Hair Color, Lightest Auburn #7La - 1Ea (parallel import goods) by l'oreal paris - **How much does it cost?** 7402 kr with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.is](https://www.desertcart.is/products/724813212-loreal-preference-hair-color-lightest-auburn-7la-1ea-parallel-import) ## Best For - l'oreal paris enthusiasts ## Why This Product - Trusted l'oreal paris brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Product description L'Oreal Directions How to dye the hair Review: Es buen tinte y la crema protectora e celeste. En mi caso mi raíz es muy blanca y no me cubrió suficiente. Buen producto. Review: My image is the after/before. I love this line of product and use it regularly when going blonde from very dark brown, but this was my first time using one of the reds. It may be because my hair is very porous, but it didn’t take a lot of the color. It did lift my dark roots. My hair is collarbone length so I used two boxes. I’ll wait a couple days and then color it again in hopes that it’ll be more cooper red. I usually use a direct dye but they can be less even on my hair. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B000KOSFQM | | ASIN | B000KOSFQM | | Amazon Bestseller | #67,616 in Beauty ( See Top 100 in Beauty ) #624 in Hair Color to Cover Gray | | Brand Name | L'Oreal Paris | | Color | Lightest Oakram #7La | | Container Type | Bottle | | Customer Reviews | 4.5 4.5 out of 5 stars (1,255) | | Full Cure Time | 30 Minutes | | Hair Color Permanence | Permanent | | Is Discontinued By Manufacturer | No | | Item Weight | 0.4 Ounces | | Item model number | CX | | Number of Items | 1 | | Product Benefits | Long Lasting Color Retention | | Product Dimensions | 16 x 8.89 x 5.72 cm; 11.34 g | | UPC | 071249253168 | | Unit Count | 1 Count | ## Product Details - **Brand:** L'Oreal Paris - **Color:** Lightest Oakram #7La - **Full Cure Time:** 30 Minutes - **Hair Color Permanence:** Permanent - **Number of Items:** 1 - **Package Information:** Bottle - **Product Benefits:** Long Lasting Color Retention - **Set Name:** Red #7La - **UPC:** 071249253168 - **Unit Count:** 1 Count ## Images ![LOreal Preference Hair Color, Lightest Auburn #7La - 1Ea (parallel import goods) - Image 1](https://m.media-amazon.com/images/I/81+PEU6V5QL.jpg) ## Questions & Answers **Q: What is L’Oreal Preference haircolor?​** A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch. **Q: What has changed with the new formula?** A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application. **Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?** A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence **Q: Which L’Oreal Preference shade should I choose?** A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition. **Q: What should I use to maintain my hair color?** A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner. ## Customer Reviews ### ⭐⭐⭐⭐ Review *by C***N on April 25, 2018* Es buen tinte y la crema protectora e celeste. En mi caso mi raíz es muy blanca y no me cubrió suficiente. Buen producto. ### ⭐⭐⭐⭐⭐ Review *by N***Y on March 29, 2026* My image is the after/before. I love this line of product and use it regularly when going blonde from very dark brown, but this was my first time using one of the reds. It may be because my hair is very porous, but it didn’t take a lot of the color. It did lift my dark roots. My hair is collarbone length so I used two boxes. I’ll wait a couple days and then color it again in hopes that it’ll be more cooper red. I usually use a direct dye but they can be less even on my hair. ### ⭐⭐⭐⭐ Review *by C***T on January 14, 2026* Great product! The expiration date hadn't passed & the box was in good condition. ## Frequently Bought Together - L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 7LA Lightest Auburn, Pack of 1, Hair Dye - L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 6R Light Auburn, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1 - L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, C74 Copper Crave (Intense Copper), Pack of 1, Hair Dye --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.is/products/724813212-loreal-preference-hair-color-lightest-auburn-7la-1ea-parallel-import](https://www.desertcart.is/products/724813212-loreal-preference-hair-color-lightest-auburn-7la-1ea-parallel-import) --- *Product available on Desertcart Iceland* *Store origin: IS* *Last updated: 2026-05-31*