---
product_id: 722802656
title: "Radiant Concealer, Multivitamin Serum Formula, Hydrates | Medium Coverage, Vitamins B3 B5 & E, Plumps & Conceals, Do It All Concealer, Radiant Finish, Hydrating Formula"
brand: "it cosmetics"
price: "4771 kr"
currency: ISK
in_stock: true
reviews_count: 13
url: https://www.desertcart.is/products/722802656-radiant-concealer-multivitamin-serum-formula-hydrates-medium-coverage-vitamins-b3
store_origin: IS
region: Iceland
---

# 16-hour wear Radiant, natural finish Hydrates & plumps skin Radiant Concealer, Multivitamin Serum Formula, Hydrates | Medium Coverage, Vitamins B3 B5 & E, Plumps & Conceals, Do It All Concealer, Radiant Finish, Hydrating Formula

**Brand:** it cosmetics
**Price:** 4771 kr
**Availability:** ✅ In Stock

## Summary

> ✨ Unlock your skin’s glow with every swipe!

## Quick Answers

- **What is this?** Radiant Concealer, Multivitamin Serum Formula, Hydrates | Medium Coverage, Vitamins B3 B5 & E, Plumps & Conceals, Do It All Concealer, Radiant Finish, Hydrating Formula by it cosmetics
- **How much does it cost?** 4771 kr with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.is](https://www.desertcart.is/products/722802656-radiant-concealer-multivitamin-serum-formula-hydrates-medium-coverage-vitamins-b3)

## Best For

- it cosmetics enthusiasts

## Why This Product

- Trusted it cosmetics brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Glow that corrects:** Conceals imperfections while plumping and hydrating for a youthful, radiant look
- • **Targeted precision:** Soft applicator and Luxe Brush #7 ensure seamless blending on dark circles & fine lines
- • **All-day flawless glow:** Medium to full coverage with a radiant finish that lasts 16 hours
- • **Effortless activation:** Twist bottom once to prime and release perfect product amount
- • **Skincare meets makeup:** Infused with Vitamins B3, B5 & E to hydrate, smooth, and improve skin texture

## Overview

The iT Cosmetics Radiant Concealer is a dermatologist-developed, multivitamin serum formula that delivers medium to full radiant coverage with 16-hour wear. It hydrates and plumps skin while concealing dark circles, fine lines, and wrinkles, leaving a natural, glowing finish. Easy to activate with a twist, it combines skincare benefits with flawless makeup for a radiant, youthful complexion.

## Description

What type of finish does the 4-In-1 Do It All Radiant Concealer provide?
It provides a radiant, natural finish that doesn’t settle into fine lines.
What are the key benefits of this concealer?
Medium to full coverage, radiant finish, 16-hour wear, and skin hydration.
How is the formula of the concealer developed?
It’s dermatologist-developed with a multivitamin serum for skincare benefits.
How do you activate the concealer for the first use?
Twist the bottom for one minute to release the product. This step is done once.
How should the concealer be applied for best results?
Apply with the soft applicator, blend outward, and finish with the Luxe Brush #7.

## Features

- Medium radiant coverage multivitamin serum concealer that plumps, conceals and hydrates the skin whilst concealing. Leaving you with an all-over glow that corrects dark circles, fine lines and wrinkles.
- Improves skin hydration, texture and radiance thanks to the Vitamin B3, B5 and E infused formula.
- Prime it by twisting the bottom. Target and conceal problem areas. Use 3 clicks for all-over face application.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Asin | B0DYQRBJBM |
| Best Sellers Rank | 680 in Concealers & Correctors |
| Country Of Origin | Canada |
| Date First Available | 25 April 2025 |
| Is Discontinued By Manufacturer | No |
| Item Model Number | 3605973011885 |
| Manufacturer | IT Cosmetics |
| Product Dimensions | 1.88 x 1.88 x 11.53 cm; 27.22 g |

## Product Details

- **Age range (description):** Adult
- **Brand:** IT Cosmetics
- **Colour:** Light Medium Warm
- **Item form:** Cream
- **Item weight:** 27 g
- **Material Type Free:** Fragrance Free, Paraben Free
- **Product benefits:** Improves skin hydration, texture and radiance thanks to the Vitamin B3, B5 and E infused formula.
- **Recommended uses for product:** Hydrating, Brightening, Concealing, Radiant Skin
- **Skin tone:** Medium
- **Skin type:** All, Sensitive

## Images

![Radiant Concealer, Multivitamin Serum Formula, Hydrates | Medium Coverage, Vitamins B3 B5 & E, Plumps & Conceals, Do It All Concealer, Radiant Finish, Hydrating Formula - Image 1](https://m.media-amazon.com/images/I/615Muze1d6L.jpg)

## Questions & Answers

**Q: What type of finish does the 4-In-1 Do It All Radiant Concealer provide?**
A: It provides a radiant, natural finish that doesn’t settle into fine lines.

**Q: What are the key benefits of this concealer?**
A: Medium to full coverage, radiant finish, 16-hour wear, and skin hydration.

**Q: How is the formula of the concealer developed?**
A: It’s dermatologist-developed with a multivitamin serum for skincare benefits.

**Q: How do you activate the concealer for the first use?**
A: Twist the bottom for one minute to release the product. This step is done once.

**Q: How should the concealer be applied for best results?**
A: Apply with the soft applicator, blend outward, and finish with the Luxe Brush #7.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Really good stuff
*by  on Reviewed in the United Kingdom 17 February 2026*

Ordered this from vine. As there were limited choices for colour I will only quickly comment that the colour I ordered as it was a little too dark for my shade, but that's totally on the choice and not on the colour itself. The order arrived quickly and the concealer was not damaged in any way which was excellent. It's so easy to use, the bottom off the tube turns and there is a hard sponge at the top where the concealer is squeezed into. Each click isn't dramatic so it is easy to control how much comes out so there is no wasting it. The concealer has no smell to it and it glided on well. Perfect for under the eye! It absorbed well into the skin and leaves a soft feeling but it definitely doesn't feel like you are wearing concealer at all. I did leave it on as the colour difference wasn't totally noticeable and it didn't crack or cake at all throughout the day which is also really good. I think with a tan I would get away with this so it will be saved for a holiday. Definitely feels like a good quality consealer and with the right colour I think you would be very happy. The colour I recieved was true to what was shown online. At £30 this stuff isnt cheap but given the quality its decent value.

### ⭐⭐⭐⭐⭐ Easy to apply.
*by  on Reviewed in the United Kingdom 17 March 2026*

It was easy to apply. I did need to twist the bottom for about 45 seconds but then the product appeared on the sponge at the top. It provided good coverage and it lasted for a good few hours once it was on. It was very smooth to the touch. It does seem a bit expensive but a little goes a long way.

### ⭐⭐⭐⭐ Corrector as well as concealer
*by  on Reviewed in the United Kingdom 23 October 2025*

This radiant concealer seems a little larger than normal concealers , however it is also a corrector which can help hide…in my case sun damage age spots , but could just as well cover over other skin problems . It has a good size angled sponge applicator and is easy to apply , just twist the base gently/slowly to get the amount out you need.What I really liked is its radiance. It does not dry and cake on your face, that is probably down to its ingredients which are vitamins B3, B5, and Vit E, so it is rather like using a serum on your skin and not too heavy.The colour I used is light medium warm 225 which is a good colour for me at the moment as I still have a slight tan , but this IT concealer does appear to come in a high variety of shades to suit most skin types. The price at the time of ordering is £29 which is quite a high price , however if used properly it should last a long time .

## Frequently Bought Together

- IT Cosmetics Do It All Radiant Concealer ­­– Makeup Concealer – Hydrate & Brighten – Creaseless Medium Coverage & Radiant Finish ­­– Niacinamide & Hyaluronic Acid - 0.2 Fl Oz
- IT Cosmetics CC+ Nude Glow - Lightweight Foundation & Brightening Glow Serum with SPF 40, Medium Coverage, Formulated With Niacinamide & Hyaluronic Acid, For All Skin Types, 1.08 fl oz
- IT Cosmetics CC+ Airbrush Perfecting Powder Foundation - Buildable Full Coverage Of Pores & Dark Spots - Hydrating Face Makeup with Hydrolyzed Collagen & Niacinamide - 0.33 Oz

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*Product available on Desertcart Iceland*
*Store origin: IS*
*Last updated: 2026-08-29*