---
product_id: 71323115
title: "When Magoo Flew: The Rise and Fall of Animation Studio UPA by Adam Abraham (2012-03-09) Hardcover – January 1, 1751"
brand: "adam abraham"
price: "11774 kr"
currency: ISK
in_stock: true
reviews_count: 2
url: https://www.desertcart.is/products/71323115-when-magoo-flew-the-rise-and-fall-of-animation-studio
store_origin: IS
region: Iceland
---

# When Magoo Flew: The Rise and Fall of Animation Studio UPA by Adam Abraham (2012-03-09) Hardcover – January 1, 1751

**Brand:** adam abraham
**Price:** 11774 kr
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- **What is this?** When Magoo Flew: The Rise and Fall of Animation Studio UPA by Adam Abraham (2012-03-09) Hardcover – January 1, 1751 by adam abraham
- **How much does it cost?** 11774 kr with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.is](https://www.desertcart.is/products/71323115-when-magoo-flew-the-rise-and-fall-of-animation-studio)

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## Customer Reviews

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    "Oh, Magoo, you've done it again." A hopeful sign of things to come
  

*by T***I on Reviewed in the United States 🇺🇸 on March 31, 2012*

Adam Abraham's When Magoo Flew: The Rise and Fall of Animation Studio UPA takes on the unenviable task of chronicling United Productions of America, the most raved about but least known about studio of the Golden Age of animation. In general, he succeeds at making this a key text, the go-to-book for anyone seeking information on the studio.Like Mike Barrier, Abraham actually uses solid end notes, so you're able to see where the information came from. You'd be surprised how rare this is in animation books; some document or long-dead person is typically quoted without citation or context. Abraham's thorough use of solid research and colorful anecdotes with extensive citations makes his book worth purchasing for this alone.Some of the usual problems with animation texts do arise in Abraham's book. Displaced chronology is inevitable in an animation history, so leeway should be allotted, especially when Abraham has gone to such great lengths in his research. But he could have still been clearer in many cases. He spends a great deal of time talking about Bobe Cannon as a director before his most excellent "Red Scare" chapter, but he discusses films made both before and after John Hubley's firing [related to his HUAC-offending activities]. While writing about the studio's early 1950s triumphs, he does not discuss Unicorn in the Garden and I was left puzzled by its absence. Abraham discusses the film later, in a chapter about Mr. Magoo: 1001 Arabian Nights, while chronicling the studio's various feature film projects (Unicorn was intended to be part of a James Thurber feature).Sometimes the displaced chronology works very poorly. The most distinct example is Abraham choosing to discuss Chuck Jones's The Dover Boys after John Hubley's time at Screen Gems, so we get a sentence that reads "The Dover Boys resembles The Rocky Road to Ruin". That exact wording, of course, shouldn't exist in any language, regardless of context.What I also noticed is a strong commitment to academia in Abraham's book, and a relying on the UPA personnel's feelings and opinions in order to avoid taking and stating a position himself. Some of those positions are strong (pro-UPA, as to be expected), many others (the negative) are weak. This of course allows him to avoid telling you that a large part of the UPA output after Hubley left never met those high standards again. (A most notable exception is his reprinting the priceless and devastating results of a focus testing of The Gerald McBoing Boing Show in its entirety.) It's also especially evident in earlier grating passages, with the prevailing viewpoint that Disney and Warner artists (particularly the wonderful Frank Tashlin) were aware of the role modern art and graphics could play in animation, but they were either too stupid or indifferent to follow through.Studio brickbats are covered well, the "Red Scare" chapter chronicling the attempted purging of UPA and the departure of John Hubley being the best example. It's also one of the few places Abraham takes a strong position himself - that the McCarthy era was one of the most terrifying and shameful periods in American history - because it's the only reasonable position that can be taken.Other moments of conflict aren't done the justice Barrier did them in Hollywood Cartoons with shorter word space. Producer Steve Bosustow hated Unicorn in the Garden and that's exactly why Bill Hurtz (the film's director) left UPA the second Shamus Culhane (who is introduced in the text unceremoniously) asked him to. We never sense that in Abraham's book, because he never tells us in plain terms and the chronology is all over the place. Hurtz leaves UPA in chapter eight but he's still there in chapter nine.There was also a real missed opportunity in not using Bill Scott as a figure thoroughly, for his recollections are revealing of the elevation of design and the minimizing of everything else in the animation process during this era. UPA housed Bullwinkle J. Moose, about as strong an antithesis of the UPA style I can think of, as one of its main writers. Such a section writes itself, but Scott is pushed to the sidelines.That emphasis on design over animation and the establishment of UPA are, without a doubt, a product of modernism permeating through American culture. If such a dissection has a place, it's in a history of UPA, and I wish Abraham attempted adding that dimension to his book. For as important as he wants us to believe UPA and its artists are, they're still confined to the animation ghetto in this book, rather than how they fit into the larger picture of art and film in the mid-twentieth century.Regardless, Abraham ultimately did as excellent a job possible of making the UPA story readable. About the only truly boring part was a chapter on advertising. The text did nothing to make UPA's commercials seem any more noteworthy that anyone else's [Were they proven more effective than the competition's, I wonder?] and only reminded me that commercials are not films in any way, shape or form. The chapter serves its purpose of putting the information out there (and it's quite necessary, given how much work in advertising UPA did), but it did nothing to pique my curiosity.When Magoo Flew is light but not lightweight. Abraham doesn't go out of his way to use words that no one would ever actually use in real life. I learned a lot I didn't know, and many of my favorite artists became real people in a way they never have been before. Some animator identifications were intriguing, either coming from studio drafts or the unerring Mike Kazaleh. The book serves as a decent, if not perfect, model for any enterprising writers who want to write about other neglected animation studios. People may whine about how it's too late for proper histories of those places to be written, given how most of animation's forefathers and early worker bees are all dead, but Abraham proves this obstacle can be overcome.He also, however, reaffirmed my own skepticism towards the UPA studio, style and films rather than give me new appreciation for them, but for that I can't fault it. Reading it was too educational an experience. And hey, his chapter on Mr. Magoo has gotten me excited about seeing those cartoons again on the forthcoming DVD release. It's an important book, and if you have any interest in American animation history, you should buy this, and the just released Jolly Frolics collection, without any reservations.

### ⭐⭐⭐ 3.0 out of 5 stars







  
  
    This is a Political book more than anything
  

*by K***K on Reviewed in the United States 🇺🇸 on June 27, 2012*

I've grown up in southern California [USA] & I thought this book would be about the "art" & "production" of the films the U.P.A. made...........but it's not. Unlike some other books on "American Animation" & "Worldwide Animation" that I've collected over the decades, this book focuses mostly on trashing Walt Disney, as a person, and a heavy hind-sighted look back on mid-century "American" politics with a few interesting stories about the artists who formed & worked with the studio.I have also always loved England for many, many reasons [especially their music] but this book's British author is not on my list of what makes England "great". He has come over here to the states, taken loads of old "sour grapes" previously chewed by many various former "Hollywood studio animation industry personnel" and then he spit the seeds throughout the pages.There are a few colour pages of art & illustrations in the center of the book with a few good B&W photographs, but it is at least 80% text which reads more like an old "pet peeve" soliciting "modern readers" to love or hate whatever the author dictates.So what's this book about anyway?- Chronological listings of films? No, except for some scattered references amongst the stories.- Lots & lots of sketches, drawings, layouts & illustrations glorifying the films? No, except for a few.- Old "skeletons in the closet"? Yes.- Rehashing old 1950s "commie witch-hunts"? Yes.- 1940s & 50s "political incorrectness" pointed out countlessly [from nowadays whining standards] about "stuff that happened back then that nobody can go back & change now".Every other paragraph is "bad Uncle Walt! Take THAT Mister Disney! -- even though you've been gone for over 40 years".Yes, it's painful to read what Zack Schwartz & Dave Hilberman [in particular] went through, and I have sympathy & respect for them. But grousing over the "May 1941 Disney studio strike" is tediously & constantly referenced. The book SHOULD have been titled "The May 1941 Disney Studio Strike", then buyers & readers would know what they're "getting into".Many of the names & studios mentioned, like John Hubley [Storyboard Inc.] , Academy Pictures, Shamus Culhane, Zagreb Film [then Yugoslavia, now Croatia], Stephan Busutow, etc. -- I've been familiar with for many years so it's interesting to read some of the stories -- hoping they ARE "true" and not contrived.I've collected animation [VHS & DVD] from inside & outside the USA, like Halas & Batchelor [Britain], Italy [like Bruno Bozzetto, etc.], Hungary [Pannonia Film] as well as independants Polish animators Jan Lenica & Daniel Szczechura, tons of Zagreb Films [again].......there's too many to list in my review, but I know 20th century animation waaaay outside the more common "Looney Tunes" "Disney" & "Tom & Jerry" films.Reading this book is a drag more than it is interesting because of the modern cynical "MTV generation put-down" perspective the author uses.Do yourself a favour! Instead of getting this book, buy a copy of the UPA DVDs or even VHS tapes of the animation and enjoy them without the jaded jabber. The FILMS stand on their own without the backwash of this...."book".I wouldn't dare "burn" my copy, that'd make me some sort of crazy "right-winged commie hater". I'll just chuck it in the "recycle bin", being a modern-day environmentally conscious Californian. I also recently had lunch at "The Smoke House" in Burbank [like the author mentioned] -- BUT -- I didn't see or hear any "ghosts of the U.P.A. STUDIO" that used to stand right next door.This is all just "my" opinion anyway. Leonard Maltin must think "anything is great" so he keeps his professional status in "status quo". [?]

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*Last updated: 2026-02-24*