Something Nice Zero Toothpaste - 10% Nano Hydroxyapatite Toothpaste Fluoride Free, Remineralizing, Enamel Repair and Natural Whitening, Suitable for Sensitive Teeth, Adults & Kids Oral Care, Mint, 4oz

Okay so I'm someone who spends way more on skincare than I probably should admit, so when I saw the price on this toothpaste I was like... really? But honestly, if I'm dropping $80 on a face serum, why not invest in my teeth too? As someone who's tried literally every "premium" toothpaste on the market (and has the dental bills to prove my oral health obsession), I was honestly skeptical about Zero. Another expensive toothpaste making big claims? Been there, done that. But wow, was I wrong. First off, the no-fluoride thing initially made me nervous – I mean, we've been told fluoride is essential our entire lives, right? But after doing my research on nano-hydroxyapatite (yes, I went down that rabbit hole), I was intrigued enough to give it a shot. The science actually makes sense, and at 10% concentration, it's not just marketing fluff. What sold me immediately was the taste – or rather, the lack of that horrible aftertaste. I can actually drink my morning coffee without it tasting like I'm drinking it through a sock. Game changer for someone who lives on espresso. The sensitivity reduction has been incredible. I used to wince drinking cold brew, and now I barely notice. My teeth also feel noticeably smoother and look brighter – not in an artificial way, but like they're actually healthier. The packaging is gorgeous (yes, I care about aesthetics in my bathroom), and knowing it's fully recyclable makes me feel better about the price point. Bottom line: if you're someone who values quality, science-backed products and can afford to invest in your health, this is worth every penny. My dental hygienist even commented on how clean my teeth looked at my last appointment. Finally, a toothpaste that lives up to the hype.

Fantastic toothpaste. I definitely feel like it helps keep my teeth clean and whitens them somewhat. The taste is also mild and good, plenty of foaming. Probably my favorite toothpaste out there currently. A little more expensive than I would like but the value feels worth it.

My mouth feels so clean, when I wake up, I dont feel any build up. It tastes fine, its not hot nor is the texture gritty. I don't think i can go back to other toothpaste. Doesn't have a noticeable scent, its smooth, & I believe the paste was purple.

Good taste. Teeth felt clean. Would have given 5 stars if it weren't for the high price. Trying Ollie's next because it's a little easier on the pocket

This is my favorite toothpaste. It tastes great, nice and minty and freshens and whitens nicely.

Works amazingly, best toothpaste I’ve used. I love how my teeth feel every time I use it! It contains no harsh ingredients and is honestly a really great brand. It’s a purple, thick paste that’s very easy to keep neat. Just very pricey!

Ok so I'm going to say I've had cavities since I was younger and always been told to brush and floss two times a day, etc, etc. And I wouldn't even do that, just brush my teeth twice a day and that was it no floss. So recently my cavities have been BAD I couldn't eat one fruit snack without my teeth hurting like hell and I would immediately have to spit it out and wash my mouth with water. So with all this information I started to get into dental care. I had no choice really to start flossing and caring about my dental care. I went on tiktok to see REAL dentists saying what to use, what not to use, what to do, what not to do. I always used fluoride toothpaste, it's what my dentist has been saying for my entire life. So I was skeptical about the nano stuff. Along with the price I was like "dang I can go to CVS, Walmart, or target and get regular toothpaste for $6-$9. After much speculation, procrastination, and research. I got the toothpaste. I used it at night for the first time and I didn't really feel any different or see anything so I told myself I'd trust the process. (The earth wasn't made in a day. That's the mindset I had) So after a week of using (I used another account that's not this one to buy the toothpaste initially) I saw huge results. My teeth wasn't sensitive like they used to be-cutting down on sugary foods and having a routine with a good diet helps a lot- they were whiter, etc. the size wasn't what I thought it would be but it was ok because it still was helping my teeth. The taste is ok not too much not too less anything like that I don't like toothpaste with after taste and this helped. So after a week of oil pulling, flossing, mouthwash, brushing two times a day I finally got the results I wanted and safe to say I will forever buy this toothpaste. I also got the toothbrush because I heard dentists say to us soft toothbrushes and so I got that one but you don't have to just saying I did. If you hate flossing or feel it takes too much time get a hard to reach flosser with the handle or electric flosser and it's so much easier that's what I got and flossing doesn't take as long as it did with the string floss. Once you get into a habit of flossing I promise you won't feel lazy. I got into the habit of just do it and I did and now it's a part of my routine. So take what you will from this information just saying my story and experience with the toothpaste. Do everything I said about brushing and flossing etc and you will see significant results. I don't use a water flosser in my routine but it's up to you just don't make it replace flossing itself. I wish I had this toothpaste when I was younger so I wouldn't have to get my filling but life is life. I still do have cavities it doesn't reverse them, it just helps with them not hurting and etc.

Too expensive for what it is, imo. And although it says it contains the same amount by volume as the other brand that we usually buy, it doesn't last nearly as lone. I did notice a some improvement in sensitivity, so it does work. I like how thick the texture is and it tastes fine, even tho the color choice might be a little odd. Overall, I am going to try some other fluoride free brands, as I do like this a lot, with comparable ingredients and see how they do.