What is permanent hair dye?

Permanent hair dye is designed to provide long-lasting color that doesn't wash out. Superior Preference's fade-resistant formula offers vibrant, shiny color that lasts up to 9 weeks, leaving hair looking radiant and healthy.

What does fade-defying color mean, and how does it work in a permanent hair color formula?

Fade-defying color is created using advanced formulas like Superior Preference, which locks in color and prevents it from washing out or fading over time. Its oil-infused gel formula provides even application and vibrant, fade-resistant shading.

Does Superior Preference permanent hair color provide full gray coverage?

Yes, Superior Preference Permanent Hair Color offers seamless gray coverage from root-to-tip. If your primary concern is stubborn grays, we would recommend using our Excellence Crème Permanent Hair Color for 100% resistant gray hair coverage.

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bond Repair+ Shampoo and Conditioner, and deep condition weekly with Superior Preference Ultra Care Conditioner.

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Superior Preference Hair Color, 5G Medium Golden Brown

Product ID: 665292

Details

Brand
L'Oreal Paris
Color
5G Medium
Item Form
Liquid
Package Information
Box Bottle
Product Benefits
Hair Coloring

⏳Up to 9 weeks fade-defying color

🌟UV filter & Vitamin E shine protect conditioner

💧No-drip gel formula for precise application

3419 kr

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In stock

Sold byAmazon IcelandDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

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Description

✨ Own your glow with fade-defying brilliance!

COMPLETE CARE KIT - Includes color gel, developer crème, shine protect conditioner, and gloves for an all-in-one coloring experience.
LONG LASTING RADIANCE - Enjoy vibrant, luminous hair color that stays fresh for up to 9 weeks—no fading, no compromise.
PRECISION NO DRIP FORMULA - Gel texture ensures mess-free, exact application for salon-quality results at home.
GRAY COVERAGE CONDITIONING - Superior gray coverage combined with conditioning agents leaves hair soft, shiny, and resilient.
TRUSTED INNOVATION SINCE 1973 - Backed by decades of L’Oreal Paris expertise, blending cutting-edge tech with premium quality.

L'Oreal Paris Superior Preference Medium Golden Brown 5G is a permanent hair color kit featuring a no-drip gel formula and a UV-filtered, Vitamin E-infused conditioner. Designed for all hair types, it delivers rich, luminous color with superior gray coverage and conditioning that lasts up to 9 weeks. Trusted since 1973, this kit offers a professional-grade, mess-free coloring experience with salon-quality shine and resilience.

Specifications

ASIN	B00006JN4S
ASIN	B00006JN4S
Batteries	1 AAA batteries required.
Best Sellers Rank	#241 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #4 in Hair Color
Brand Name	L'Oreal Paris
Color	5G Medium Golden Brown
Container Type	Box, Bottle
Customer Reviews	4.5 4.5 out of 5 stars (59,035)
Full Cure Time	25 minutes
Hair Color Permanence	Permanent
Hair Type	All
Item Form	Liquid
Item Weight	0.01 kg
Item model number	071249253083
Manufacturer	L'Oreal Paris
Manufacturer	L'Oreal Paris
Manufacturer Part Number	071249253083
Material Features	Fade-Defying, Shine, Ammonia Free
Material Type Free	Ammonia Free
Model Number	071249253083
Number of Items	1
Product Benefits	Hair Coloring, Fade-Defying
Product Dimensions	2.4 x 3.6 x 6.2 inches; 0.35 ounces
Recommended Uses For Product	Softening
Suitable Hair Color	All Hair Colors
UPC	071249253083
UPC	071249253083
Unit Count	1 Count

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Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

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Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

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Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

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TrustScore 4.5 | 7,300+ reviews

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The MOLLE sheath is of exceptional quality. Very happy with my purchase.

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Excellent communication throughout the order process. Product is perfect.

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3419 kr

Duties & taxes included

In stock

Sold byAmazon IcelandDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Iceland.

Secure transaction

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Suresh K.

Very impressed with the quality and fast delivery. Will shop here again.

4 days ago

Neha S.

Excellent communication throughout the order process. Product is perfect.

2 weeks ago

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