Reincarnation Mask - Bond-Restoring Protein Hair Treatment Repairs and Nourishes Dry Damaged Hair - Vegan & PETA-Approved - 200 ml - by Bleach London

This is a game changer for coloured hair. I've used all the scientifically proven treatments which are double the price of this hair mask and I'm really impressed with the results. It definitely dehydrates and leaves your hair soft and smooth. Best hair mask I've used and a little goes a long way. Although it appears expensive, you get your money's worth with the larger 500ml pot.

This mask works wonders! I’ve been using the same bleach for several years and doing the exact same thing every time I use it but this time it decided to fry my hair. It was stretchy, breaking a lot and very frizzy. This mask has made my hair look and feel soft and smooth again. It has even made my hair look healthier than it did before I had bleached it! I would DEFINITELY recommend this if you bleach or dye your hair. Only downside is the squeezy metal tube it comes in as even with clean dry hands, I cannot squeeze it without dropping it

genuinely the best hair mask I've ever used I will be buying this until I die it's so flipping good my hair feels brand new and nothing else has worked as good as this and I've used almost every high end product there is.

Great for dry frizzy hair

An effective hair mask, has helped my dry ends feel soft again. Only need to do once a week. Well worth the money for how much product you get. It's nice and thick so a little goes a long way. Pleasant smell but not overpowering. Would buy again 100%

I have bleached hair. Before bleaching they were essentially quite fragile and fine. Now they are in a quite damaged. So I was looking for something that would help them to recover. About mask: When I apply the mask to my hair, it seems to have a pleasant, soft consistency, but when I wash my hair out, they feel somewhat rough/tangled and feels like bristles , yet at the same time, they are kinda soft and feels nourished (not sure how to explain it) but thats when they are still wet. Once my hair has dried they feel very soft. Overall I can't quite figure out yet whether this mask is right for me or not. I've used it twice now, and I will try to use it longer and see how my hair feels then. I kept it for a 30 minutes both times. At the moment I would give 4 stars. Overall smell is fine. Easy to use.

I severely damaged my hair by bleaching my black box dyed hair (to add coloured ends). My hair was very long, so I was considering just cutting off the damaged ends. Before taking such drastic action, I decided to give a repairing mask a try. This product immediately rehydrated my hair. I left it on wet hair for an hour in a cap. The next night, I wetted my hair and slept with it in… I was working from home the next day, so just left it on for a full 24 hours. My hair is now almost completely rehydrated and back to its pre-bleach condition. Extremely happy with the results worth every penny.

Great for bleached blonde hair