---
product_id: 649379817
title: "The Four Conversations: A New Model for Selling Expertise"
price: "8799 kr"
currency: ISK
in_stock: true
reviews_count: 13
url: https://www.desertcart.is/products/649379817-the-four-conversations-a-new-model-for-selling-expertise
store_origin: IS
region: Iceland
---

# The Four Conversations: A New Model for Selling Expertise

**Price:** 8799 kr
**Availability:** ✅ In Stock

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- **What is this?** The Four Conversations: A New Model for Selling Expertise
- **How much does it cost?** 8799 kr with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.is](https://www.desertcart.is/products/649379817-the-four-conversations-a-new-model-for-selling-expertise)

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## Description

The Four Conversations: A New Model for Selling Expertise [Blair Enns] on desertcart.com. *FREE* shipping on qualifying offers. The Four Conversations: A New Model for Selling Expertise

Review: New way of thinking about my business - This book was nothing short of transformative. I've already listened to the audio book twice and am reading the text for the second time as well. The main theme of the book, written for service providers in creative fields (or at least professionals who have to use creativity to solve their clients' problems), is that we can't act like needy vendors desperate to close a sale, thus giving the client all the power. If we are truly great at what we do, if we are truly experts in our field, than the client is just as much a winner as we are when we close a deal, because they will be able to benefit from our expertise. "I am the expert, I am the prize." is one line from the expert's mantra. And because we enter an engagement with the mindset that the client is more lucky to have us helping them solve their problem than we are to have gotten another client, that puts us in the expert position and gives us the upper hand when it comes to negotiating the engagement. It also puts us in the leadership position so that we can do our jobs as effectively as possible when it comes to helping the client solve their problem. After reading this book, I also don't think I will ever make another pitch deck. This was an exercise that would generally take me 2-3 hours per deck. But in this book, the author teaches to have conversations, not presentations. More listening, less sales-mode. And then, with everything you learn in your conversations, you can most effectively diagnose what the client's problems are, and scope out some solutions at different price points that are a win-win for both you and your client. I've already started implementing the framework outlined in this book, and one of the biggest changes I've observed is my own optimism about my business and its potential to grow bigger and faster.
Review: Changed the way I do business - I learned about Blair Enns from Chris Do's, The Futur Podcast. As a creative trying to navigate how to price and structure my sales and client journey has always been a struggle. The product is not straightforward and is often very customized. This book and Enn's other book "The Win Without Pitching Manifesto"n have come to be cornerstones to how I guide my clients through the beginning stages of working with me. It helps me to feel like and to be more of a professional. This book doesn't just help you to close more sales and make more money (which it does), but it helps you serve your clients needs better, and find better ways to serve them. It's truly a win-win. I plan on purchasing the "Pricing Creativity" book soon, and hopefully one day - join the training program they offer.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B0DCCZL2D7 |
| Best Sellers Rank | #60,140 in Books ( See Top 100 in Books ) #67 in Sales & Selling (Books) |
| Customer Reviews | 4.8 4.8 out of 5 stars (71) |
| Dimensions  | 8.5 x 5.5 x 0.83 inches |
| Edition  | First Edition |
| ISBN-10  | 1999523571 |
| ISBN-13  | 978-1999523572 |
| Item Weight  | 1.08 pounds |
| Language  | English |
| Print length  | 260 pages |
| Publication date  | October 31, 2024 |
| Publisher  | Gegen Press |
| Reading age  | 18 years and up |

## Images

![The Four Conversations: A New Model for Selling Expertise - Image 1](https://m.media-amazon.com/images/I/71RIf4pgPJL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ New way of thinking about my business
*by M***H on June 12, 2025*

This book was nothing short of transformative. I've already listened to the audio book twice and am reading the text for the second time as well. The main theme of the book, written for service providers in creative fields (or at least professionals who have to use creativity to solve their clients' problems), is that we can't act like needy vendors desperate to close a sale, thus giving the client all the power. If we are truly great at what we do, if we are truly experts in our field, than the client is just as much a winner as we are when we close a deal, because they will be able to benefit from our expertise. "I am the expert, I am the prize." is one line from the expert's mantra. And because we enter an engagement with the mindset that the client is more lucky to have us helping them solve their problem than we are to have gotten another client, that puts us in the expert position and gives us the upper hand when it comes to negotiating the engagement. It also puts us in the leadership position so that we can do our jobs as effectively as possible when it comes to helping the client solve their problem. After reading this book, I also don't think I will ever make another pitch deck. This was an exercise that would generally take me 2-3 hours per deck. But in this book, the author teaches to have conversations, not presentations. More listening, less sales-mode. And then, with everything you learn in your conversations, you can most effectively diagnose what the client's problems are, and scope out some solutions at different price points that are a win-win for both you and your client. I've already started implementing the framework outlined in this book, and one of the biggest changes I've observed is my own optimism about my business and its potential to grow bigger and faster.

### ⭐⭐⭐⭐⭐ Changed the way I do business
*by D***Z on March 30, 2025*

I learned about Blair Enns from Chris Do's, The Futur Podcast. As a creative trying to navigate how to price and structure my sales and client journey has always been a struggle. The product is not straightforward and is often very customized. This book and Enn's other book "The Win Without Pitching Manifesto"n have come to be cornerstones to how I guide my clients through the beginning stages of working with me. It helps me to feel like and to be more of a professional. This book doesn't just help you to close more sales and make more money (which it does), but it helps you serve your clients needs better, and find better ways to serve them. It's truly a win-win. I plan on purchasing the "Pricing Creativity" book soon, and hopefully one day - join the training program they offer.

### ⭐⭐⭐⭐⭐ Another Great Book By Blair Enns
*by J***F on June 16, 2025*

This book adds to the knowledge I've gained from Blair's other books, Win Without Pitching and Pricing Creativity. The information gained from his books has helped someone who had no clue about selling vastly improve. I still have room for improvement so I would probably buy any future books by Blair. He is one of my go-to resources for selling.

## Frequently Bought Together

- The Four Conversations: A New Model for Selling Expertise
- The Win Without Pitching Manifesto
- The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth

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*Product available on Desertcart Iceland*
*Store origin: IS*
*Last updated: 2026-03-09*