

✨ Glow longer, feel lighter—your skin’s new BFF!
e.l.f. Soft Glam Foundation offers medium, buildable coverage with a breathable satin finish that lasts over 12 hours. Infused with 1% Hydrating Hibiscus Complex and antioxidant fruit extracts, it nourishes skin while providing a smooth, non-cakey look. Available in 36 shades, this vegan and cruelty-free formula suits all skin types and tones, delivering a fresh, natural glow with ethical ingredients at an unbeatable price.


















| ASIN | B0D3JDRFS3 |
| ASIN | B0D3JDRFS3 |
| Additional Features | Vegan, cruelty free |
| Age Range Description | Adult |
| Best Sellers Rank | #666 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #9 in Foundation Makeup |
| Brand Name | e.l.f. |
| Color | 20 Light Cool |
| Container Type | Tube |
| Coverage | Full |
| Customer Reviews | 4.3 4.3 out of 5 stars (9,954) |
| Finish Types | Satin |
| Global Trade Identification Number | 00609332849419 |
| Item Form | Cream |
| Item Type Name | 20 Light Cool |
| Item Weight | 1.44 ounces |
| Item model number | 84941 |
| Manufacturer | e.l.f. Cosmetics |
| Manufacturer | e.l.f. Cosmetics |
| Manufacturer Part Number | 84941 |
| Material Type Free | Paraben Free, Phthalate Free, Sulphate Free |
| Model Number | 84941 |
| Number of Items | 1 |
| Package Dimensions | 4.61 x 1.73 x 0.71 inches; 1.44 ounces |
| Package Type Name | Bottle |
| Product Benefits | Moisturizing |
| Recommended Uses For Product | Face Makeup Foundation |
| Skin Tone | All |
| Skin Type | All |
| Specialty | Medium coverage, satin finish, moisturising, breathable |
| UPC | 609332849419 |
| UPC | 609332849419 |
| Unit Count | 1 Fluid Ounces |
C**N
Good Coverage, Nice Finish
I recently tried this foundation, and it has quickly become one of my favorites. I have oily skin, and finding a foundation that stays put without breaking down throughout the day can be a challenge, but this one performs beautifully. The texture is lightweight yet provides buildable coverage, allowing me to achieve both a natural everyday look or a fuller coverage finish. One of the things I appreciate most is how it controls shine without feeling heavy or cakey. Even after several hours of wear, my skin still looks fresh and smooth. Another major plus is that it doesn’t oxidize. The shade I apply in the morning stays true all day long, which is rare in many foundations I’ve used before. It also blurs pores nicely and gives a soft, semi-matte finish that feels comfortable and breathable. Overall, this foundation is a great pick for anyone with oily or combination skin who wants long-lasting coverage without worrying about color changes or excessive shine. I’d highly recommend it if you’re looking for a dependable, everyday foundation that performs well under different conditions. Pros: Controls oil and shine effectively Lightweight, buildable coverage Does not oxidize Long-lasting and comfortable wear Smooths and blurs pores Cons: Might require a primer for very long days if you have extremely oily skin Perfect for anyone looking for a reliable foundation that stays true and fresh all day!
M**Y
Very affordable
e.l.f. soft Glam Foundation is an absolute gem, deserving every one of its 5 stars for delivering high-end performance at a steal. Extremely affordable yet punches way above its weight in quality, making it my top pick for a budget-friendly foundation that rivals pricier brands. I reach for it daily for casual wear- lightweight formula blends seamlessly with excellent color match and buildable great coverage that lasts all day without fading or caking.
M**M
Really really good foundation at a great price
I really like this foundation. I wish I could give it 4 1/2 stars because it’s almost perfect for me. I started using the red cushion foundation and tried to love it as much as everyone else seemed to. It was almost three times the price of this, and never looked as good on me as this does. It has a beautiful skin like finish, which dries down smooth and without oiliness or stickiness. The coverage is good even though the foundation is light weight. I have sensitive skin and have had no problems with irritation or breakouts. I have an oily t-zone and if there is any area I wish this worked a little better it would be my nose, but it’s easily managed with some blotting sheets or a little powder. This has become my new go-too foundation for daily wear, and it is buildable if I want to go for a more glam look. Almost perfect.
M**A
Great foundation for an even greater price!
I’ll be honest, I was nervous to try this foundation because I usually spend over three times as much on high end brands. But, as usual, e.l.f. absolutely delivered. The medium coverage is spot on, enough to even everything out while still letting my skin look like, well, skin. It gives such a natural finish that honestly, surprised me. The blendability is dreamy too, no streaks, no patchiness, just smooth and seamless with a brush, sponge, or fingers. I’ve got combo skin that can’t decide who she is, and this foundation just rolls with it. It has a lovely moisture level, hydrating without getting greasy, and it wears comfortably all day without clinging to dry spots or melting off the oily ones. The size of the bottle is generous for the price (seriously, my wallet is still in shock), and a little goes a long way. If you’re on the fence because you’re used to splurging on foundation, consider this your sign: save your coins, keep your glow, and let e.l.f. do what e.l.f. does best, come through every single time.
B**L
Colors are off!
I’m so confused by their colors. I bought a neutral shade but was a bit orangey. So I bought cool shade but it was more orangey than neutral . I love ELF but I think I’m done with their foundations. I did not open after I compared colors in package. I’m going to send back. Formula is good but nothing seems to match my skin and all orangey like they’re ‘older’ foundations
K**Y
Very pretty
Good coverage and comfortable, I can’t tell I have it on. I’m 72 and wear light n . Glad I found it , good coverage, not cakey, not drying, smooth. Price is great , I will definitely purchase again. Not thick. Buildable .
1**L
Don’t be fooled by the price! Great product!
I love this foundation!I’m in my 70s & I watched a video and they recommended this product so I thought I would give it a try. I usually don’t like to wear foundation because they make me look like I have makeup on. This product disappears on my face and covers up my freckles without leaving a greasy feeling or a shiny look. I ordered color 25 and it was perfectly matched to my skin tone. It didn’t appear too yellow or orange for me. I have to say I now wear foundation more often than not. I just love this product and the price point is great. I also love that this comes in a squeeze tube. It’s easy to apply without getting too much product on my skin. I will absolutely buy this again!
M**A
clean look
gifted to a person whos new to make ups and they loved it. Is sheer and light weight and suits the color tone. Great value for money. Not at all cakey and skin looked even after applying the product
A**N
Den är utan tvekan en av de bättre foundations jag haft. Lätt att applicera, ser inte pudrig ut och håller hela dagen. Dessutom är priset svårslaget.
A**D
Teinte un peu trop clair
C**E
Je viens de découvrir les produits Elf et je suis vraiment adepte de cette marque.je recommande. Super pour moi qui ait une peau mature. Mon nouveau favori.
O**U
Prise en teinte 21. Parfait pour mon teint cool light. Couvrance modulable mais moyenne ce qui convient. Ne peluche pas, et surtout ne tire pas sur du orange ! Mieux que le Maybelline lumimatte je trouve. Texture crémeuse légère. Le meilleur des fonds de teint petit prix avec revlon
T**A
Very light foundation its was powder finish and it's comfortable to wear .
Trustpilot
1 month ago
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