---
product_id: 635703572
title: "Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 45 Tan Warm"
brand: "e.l.f."
price: "2505 kr"
currency: ISK
in_stock: true
reviews_count: 13
category: "E.L.F."
url: https://www.desertcart.is/products/635703572-soft-glam-foundation-medium-coverage-long-lasting-and-buildable-foundation
store_origin: IS
region: Iceland
---

# 12+ hrs wear 100% Vegan & Cruelty-Free 1% Hydrating Hibiscus Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 45 Tan Warm

**Brand:** e.l.f.
**Price:** 2505 kr
**Availability:** ✅ In Stock

## Summary

> ✨ Glow like you mean it—flawless, fresh, and fabulously guilt-free!

## Quick Answers

- **What is this?** Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 45 Tan Warm by e.l.f.
- **How much does it cost?** 2505 kr with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.is](https://www.desertcart.is/products/635703572-soft-glam-foundation-medium-coverage-long-lasting-and-buildable-foundation)

## Best For

- e.l.f. enthusiasts

## Why This Product

- Trusted e.l.f. brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Universal Skin Harmony:** Formulated for dry, oily, and combination skin types—no clogging, no cakey feel
- • **Ethical Beauty, Elevated:** 100% vegan, cruelty-free, and Leaping Bunny certified—because kindness is the ultimate chic
- • **Effortless All-Day Radiance:** Long-lasting satin finish keeps your glow fresh from AM to PM
- • **Skin-Loving Hydration Boost:** Infused with hydrating hibiscus and antioxidant-rich fruit extracts for smooth, healthy skin
- • **Customizable Medium Coverage:** Build your perfect look—natural or glam—with a breathable, lightweight formula

## Overview

e.l.f. Soft Glam Foundation offers medium, buildable coverage with a breathable satin finish that lasts over 12 hours. Enriched with 1% Hydrating Hibiscus Complex and fruit extracts, it nourishes skin while controlling shine and blurring pores. Suitable for all skin types, this vegan and cruelty-free formula delivers a smooth, natural look without clogging pores or oxidizing, making it a top-rated, wallet-friendly staple for everyday glam.

## Description

Hit that dreamy sweet spot between full beat and barely there with e.l.f. Cosmetics’ long-wearing Soft Glam Satin Foundation. Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation won’t clog pores and feels as good as it looks—no caking or heaviness here, just smooth, satiny skin.What it is:Long-lasting satin finish foundation that delivers medium buildable coverageBreathable formula doesn’t look or feel cakeyInfused with 1% Hydrating Hibiscus Complex, plus pomegranate, blueberry and goji berry extractsWhy you'll love it:Available in 36 shades for a wide range of skin tonesNon-comedogenic (won’t clog pores)Just-right coverage at an OMG priceIngredients may change or vary from time to time. Please refer to the packaging of the product received for the list of ingredients in your particular productProud to be 100% Vegan, Cruelty-Free and Leaping Bunny Certified. Because kindness is chic.

Review: Good Coverage, Nice Finish - I recently tried this foundation, and it has quickly become one of my favorites. I have oily skin, and finding a foundation that stays put without breaking down throughout the day can be a challenge, but this one performs beautifully. The texture is lightweight yet provides buildable coverage, allowing me to achieve both a natural everyday look or a fuller coverage finish. One of the things I appreciate most is how it controls shine without feeling heavy or cakey. Even after several hours of wear, my skin still looks fresh and smooth. Another major plus is that it doesn’t oxidize. The shade I apply in the morning stays true all day long, which is rare in many foundations I’ve used before. It also blurs pores nicely and gives a soft, semi-matte finish that feels comfortable and breathable. Overall, this foundation is a great pick for anyone with oily or combination skin who wants long-lasting coverage without worrying about color changes or excessive shine. I’d highly recommend it if you’re looking for a dependable, everyday foundation that performs well under different conditions. Pros: Controls oil and shine effectively Lightweight, buildable coverage Does not oxidize Long-lasting and comfortable wear Smooths and blurs pores Cons: Might require a primer for very long days if you have extremely oily skin Perfect for anyone looking for a reliable foundation that stays true and fresh all day!
Review: Great foundation for an even greater price! - I’ll be honest, I was nervous to try this foundation because I usually spend over three times as much on high end brands. But, as usual, e.l.f. absolutely delivered. The medium coverage is spot on, enough to even everything out while still letting my skin look like, well, skin. It gives such a natural finish that honestly, surprised me. The blendability is dreamy too, no streaks, no patchiness, just smooth and seamless with a brush, sponge, or fingers. I’ve got combo skin that can’t decide who she is, and this foundation just rolls with it. It has a lovely moisture level, hydrating without getting greasy, and it wears comfortably all day without clinging to dry spots or melting off the oily ones. The size of the bottle is generous for the price (seriously, my wallet is still in shock), and a little goes a long way. If you’re on the fence because you’re used to splurging on foundation, consider this your sign: save your coins, keep your glow, and let e.l.f. do what e.l.f. does best, come through every single time.

## Features

- LONG-LASTING LIQUID FOUNDATION: Hit that dreamy sweet spot between full beat and barely there with e.l.f. Cosmetics’ long- wearing Soft Glam Satin Foundation.
- MEDIUM, BUILDABLE COVERAGE: The e.l.f. Satin Finish Foundation delivers medium buildable coverage and a satin finish.
- BREATHABLE FORMULA: Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation won’t clog pores and feels as good as it looks—no caking or heaviness here, just smooth, satiny skin.
- FOR MULTIPLE SKIN TYPES: This foundation is great for dry, oily and combination skin.
- SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% Cruelty-Free and Vegan.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B0D3JDT4DM |
| Best Sellers Rank | #568 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #7 in Foundation Makeup |
| Customer Reviews | 4.3 4.3 out of 5 stars (9,455) |
| Item model number  | 84958 |
| Manufacturer  | e.l.f. Cosmetics |
| Package Dimensions  | 4.61 x 1.54 x 0.59 inches; 1.44 ounces |
| UPC  | 609332849587 |

## Product Details

- **Color:** 45 Tan Warm
- **Item Form:** Cream
- **Material Type Free:** Paraben Free, Phthalate Free, Sulphate Free
- **Recommended Uses For Product:** Face Makeup Foundation
- **Skin Type:** All

## Images

![Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 45 Tan Warm - Image 1](https://m.media-amazon.com/images/I/61NikicSbRL.jpg)

## Available Options

This product comes in different **Color** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Good Coverage, Nice Finish
*by C***N on January 24, 2026*

I recently tried this foundation, and it has quickly become one of my favorites. I have oily skin, and finding a foundation that stays put without breaking down throughout the day can be a challenge, but this one performs beautifully. The texture is lightweight yet provides buildable coverage, allowing me to achieve both a natural everyday look or a fuller coverage finish. One of the things I appreciate most is how it controls shine without feeling heavy or cakey. Even after several hours of wear, my skin still looks fresh and smooth. Another major plus is that it doesn’t oxidize. The shade I apply in the morning stays true all day long, which is rare in many foundations I’ve used before. It also blurs pores nicely and gives a soft, semi-matte finish that feels comfortable and breathable. Overall, this foundation is a great pick for anyone with oily or combination skin who wants long-lasting coverage without worrying about color changes or excessive shine. I’d highly recommend it if you’re looking for a dependable, everyday foundation that performs well under different conditions. Pros: Controls oil and shine effectively Lightweight, buildable coverage Does not oxidize Long-lasting and comfortable wear Smooths and blurs pores Cons: Might require a primer for very long days if you have extremely oily skin Perfect for anyone looking for a reliable foundation that stays true and fresh all day!

### ⭐⭐⭐⭐⭐ Great foundation for an even greater price!
*by M***A on October 13, 2025*

I’ll be honest, I was nervous to try this foundation because I usually spend over three times as much on high end brands. But, as usual, e.l.f. absolutely delivered. The medium coverage is spot on, enough to even everything out while still letting my skin look like, well, skin. It gives such a natural finish that honestly, surprised me. The blendability is dreamy too, no streaks, no patchiness, just smooth and seamless with a brush, sponge, or fingers. I’ve got combo skin that can’t decide who she is, and this foundation just rolls with it. It has a lovely moisture level, hydrating without getting greasy, and it wears comfortably all day without clinging to dry spots or melting off the oily ones. The size of the bottle is generous for the price (seriously, my wallet is still in shock), and a little goes a long way. If you’re on the fence because you’re used to splurging on foundation, consider this your sign: save your coins, keep your glow, and let e.l.f. do what e.l.f. does best, come through every single time.

### ⭐⭐⭐⭐ Good medium coverage foundation
*by Y***E on April 6, 2025*

Elf have great products and this foundation is a good one. I have seen so many good reviews online raving about it, and I own the previous version that sadly elf is discontinuing. I decided to try it and I have to say I was a bit dissapointed. Don't get me wrong, it is good for every day use, it is really good, but it isn't better than the previous version, the flawless satin foundation (see picture). What I like about it is that it is very lighweight, it feels like you are not wearing anything. It blends super fast and easy. The shade range is phenomenal, you will find your match for sure and mine was perfect for my skintone. It has a beautiful satin finish that makes your skin look healthy. What I dislike is that it has less coverage than what I expected. It says medium but it is not quite there and you can't build it too much because it looks cakey. I have some acnee marks and some discoloration and I have to use a full coverage concealer underneath because they will show thru the foundation and I didn't have this issue with the previous version, that was also medium coverage, but it covered my discoloration and it was buildable. This one also looses in comparison with the previous one in packaging. The old Flawless Satin Foundation came in a frosted glass bottle with a pump which I prefer to this plastic tube. In conclusion, this is a good product at an excellent price point and I believe a lot of people will like it. I will definitely use it but I don't think I will buy it again for the reasons mentioned above. There are other foundations I like more at a comparable price and I will continue to buy the old formula as long as it is available.

## Frequently Bought Together

- e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 45 Tan Warm
- e.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Deep Caramel
- e.l.f. Monochromatic Multi Stick, Luxuriously Creamy & Blendable Color, For Eyes, Lips & Cheeks, Bronzed Cherry, 0.17 Oz (5g)

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*Product available on Desertcart Iceland*
*Store origin: IS*
*Last updated: 2026-03-03*