---
product_id: 635401496
title: "Sony 77 Inch OLED 4K Ultra HD TV BRAVIA 8 Smart Google TV BRAVIA Theater U Wireless Wearable TV Speaker"
brand: "sony"
price: "702868 kr"
currency: ISK
in_stock: true
reviews_count: 8
url: https://www.desertcart.is/products/635401496-sony-77-inch-oled-4k-ultra-hd-tv-bravia-8
store_origin: IS
region: Iceland
---

# Billions of colors with XR Triluminos Pro 360 Spatial Sound Personalizer for surround 8M self-lit pixels for pure black contrast Sony 77 Inch OLED 4K Ultra HD TV BRAVIA 8 Smart Google TV BRAVIA Theater U Wireless Wearable TV Speaker

**Brand:** sony
**Price:** 702868 kr
**Availability:** ✅ In Stock

## Summary

> 🖤 Elevate your home theater with Sony’s 77” OLED brilliance — where every pixel tells a story.

## Quick Answers

- **What is this?** Sony 77 Inch OLED 4K Ultra HD TV BRAVIA 8 Smart Google TV BRAVIA Theater U Wireless Wearable TV Speaker by sony
- **How much does it cost?** 702868 kr with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.is](https://www.desertcart.is/products/635401496-sony-77-inch-oled-4k-ultra-hd-tv-bravia-8)

## Best For

- sony enthusiasts

## Why This Product

- Trusted sony brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Intelligent XR Processor:** Real-time scene enhancement boosts color, contrast, and clarity for a stunning picture.
- • **Pure Black OLED Contrast:** Dive into cinematic depth with over 8 million self-lit pixels delivering unmatched black levels.
- • **Seamless Smart Connectivity:** Effortlessly link your devices via stable Bluetooth for a clutter-free entertainment setup.
- • **Billions of Real-World Colors:** Experience lifelike visuals powered by XR Triluminos Pro for vibrant, true-to-life hues.
- • **Personalized 360 Spatial Sound:** Feel every note and whisper with Sony’s immersive surround sound tailored to you.

## Overview

The Sony 77 Inch OLED 4K Ultra HD BRAVIA 8 Smart Google TV combines cutting-edge OLED technology with over 8 million self-lit pixels for pure black contrast and billions of colors via XR Triluminos Pro. Powered by the intelligent XR Processor, it delivers enhanced picture clarity and vibrant visuals. The 360 Spatial Sound Personalizer and upward-facing X-Balanced Speaker Unit create immersive, personalized surround sound. With stable Bluetooth connectivity, it seamlessly integrates with your smart devices, making it a premium centerpiece for any modern living space.

## Description



## Features

- PURE BLACK OLED CONTRAST: Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness.
- BILLIONS OF REAL-WORLD COLORS: Access billions of accurate real-world colors XR Triluminos Pro.
- POWERFUL TV PROCESSING: XR Processor intelligently enhances every scene in real-time boosting color, contrast, and clarity.
- PERSONALIZED SURROUND SOUND: Experience true surround sound audio with Sony’s 360 Spatial Sound Personalizer technology
- CRYSTAL CLEAR SOUND: With the newly developed upward-facing X-Balanced Speaker Unit you’ll be fully immersed in your movies and music
- SMART CONNECTIONS: Connect to your devices with a stable Bluetooth connection

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Brand Name | Sony |
| Color Name | Black |
| Special Features | Flat |
| Standing screen display size | 77 Inches |
| Aspect Ratio | 16:9 |
| Voltage | 1.1E+2 Volts (AC) |

## Product Details

- **Screen Size:** 77 Inches
- **Brand:** Sony
- **Display Technology:** OLED
- **Resolution:** 4K
- **Special Feature:** Flat
- **Included Components:** Stand, TV
- **Connectivity Technology:** Bluetooth
- **Aspect Ratio:** 16:9
- **Model Name:** BRAVIA XR MASTER Series A90J
- **Color:** Black

## Images

![Sony 77 Inch OLED 4K Ultra HD TV BRAVIA 8 Smart Google TV BRAVIA Theater U Wireless Wearable TV Speaker - Image 1](https://m.media-amazon.com/images/I/71Aug1vNYiL.jpg)

## Questions & Answers

**Q: Can you control this TV with your voice?**
A: Yes, you can ask Google Assistant to find movies, stream apps, play music, and control the TV - all with your voice.  Even get answers, control smart home devices, and more.  Press the Google Assistant button on your remote to get started.

**Q: Can you wirelessly stream content from your phone to the TV?**
A: Yes, you can easily stream movies, shows, photos, and more to your TV from your Android device with Chromecast built-in or Apple device with AirPlay 2.

**Q: Does this TV work with Alexa?**
A: Yes, through an Alexa enabled device (sold separately), ask Alexa to change channels, adjust volume, and turn your TV on/off.

**Q: Can you video chat?**
A: Yes with the optional BRAVIA CAM (sold separately) – automatically optimizes picture and sound according to your room environment, and you can enjoy video chat on a bigger screen

**Q: Does this TV have enhanced audio?**
A: With Acoustic Surface Audio+, hear true immersive audio from the entire screen, perfectly matching sound to the action.  Pair BRAVIA TV with compatible Sony soundbars for the ultimate cinema-like experience at home.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Best TV brand on earth.
*by T***Y on June 27, 2025*

I bought a 55” Sony Bravia LCD flatscreen TV back in 2005 when they weighed 2 tons and cost around $3K. I still have it and it runs beautifully. Matter of fact, I had to put my new 2024 60” Samsung TV away because that TV couldn’t live up to the quality of the Bravia’s picture. With that being said, the Bravia is quite literally the best TV I have ever owned. I bought 2 of these bad boys for the living room and I absolutely love them. Fantastic picture, vibrant colors, sharp images, and tons of customizations. I will never buy another brand of TV ever again. Bravia is the only way to go.

### ⭐⭐⭐⭐⭐ It’s a beautiful picture
*by L***H on April 24, 2025*

The screen and picture are absolutely beautiful. The color too. The tv is worth the price.It did not come with the usual protection around it in box and had an issue with the live tv not working. Got it fixed with Sony. I love the picture

### ⭐⭐⭐⭐⭐ Would buy again. Superior product.
*by G***R on June 29, 2025*

Why did you pick this product vs others?:Fantastic product. Great picture and sound quality.

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**Shop now:** [https://www.desertcart.is/products/635401496-sony-77-inch-oled-4k-ultra-hd-tv-bravia-8](https://www.desertcart.is/products/635401496-sony-77-inch-oled-4k-ultra-hd-tv-bravia-8)

---

*Product available on Desertcart Iceland*
*Store origin: IS*
*Last updated: 2026-02-08*