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💄 Shine bright, protect right — your lips’ new BFF!
e.l.f. Cosmetics Sun Boss Gloss in 'It's Your Mauve' is a pigmented, high-shine lip gloss with mineral SPF 25 for effective sun protection. Enriched with moisturizing Vitamin E and hyaluronic acid, it delivers a smooth, hydrating feel and buildable color. This vegan, cruelty-free formula features a tropical coconut scent, making it a stylish and skin-loving essential for everyday wear.




































| ASIN | B0D3HTZHH9 |
| Additional Features | Vegan, Cruelty Free |
| Age Range Description | Adult |
| Best Sellers Rank | #6,107 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #24 in Lip Gloss |
| Brand | e.l.f. |
| Brand Name | e.l.f. |
| Color | It's Your Mauve |
| Container Type | Bottle |
| Coverage | Medium |
| Customer Reviews | 4.5 out of 5 stars 1,835 Reviews |
| Finish Type | Glossy |
| Finish Types | Glossy |
| Global Trade Identification Number | 00609332821248 |
| Is the Item Heat Sensitive? | No |
| Item Dimensions | 3.94 x 3.15 x 3.94 inches |
| Item Form | Liquid |
| Item Weight | 1.12 ounces |
| Lip Color Intensity | High Pigment |
| Lip Color Shade Depth | Medium |
| Lip Color Type | Lip Gloss |
| Lip Color Undertone | Cool |
| Manufacturer | e.l.f. Cosmetics |
| Manufacturer Part Number | 300304 |
| Material Type Free | Paraben Free |
| Model Number | 300304 |
| Number of Items | 1 |
| Package Type Name | Bottle |
| Product Benefits | Ultraviolet Protection |
| Skin Tone | All |
| Skin Type | All |
| Special Ingredients | Vitamin E, Hyaluronic Acid |
| Sun Protection | 25 Sun Protection Factor (SPF) |
| Target Audience | Girls |
| UPC | 609332821248 |
C**D
This gloss truly is a boss!
This is a really pretty everyday lip gloss that feels more like a hybrid between makeup and lip care. The shade “It’s Your Mauve” is a soft, wearable mauve that gives a polished but natural look—perfect for daily wear. The texture is smooth and comfortable, not overly sticky like some glosses can be. It gives a nice high-shine finish without feeling heavy on the lips, and it layers well over lip liner or worn alone. I also like that it includes SPF 25, which makes it a great option for everyday use, especially when you want a little protection built in without thinking about it. Wear time is fairly typical for a gloss—you’ll need to reapply after eating or drinking—but it leaves a light tint behind as it fades, which is a nice bonus. Overall, a great everyday gloss if you want something flattering, moisturizing, and easy to wear with the added benefit of sun protection.
K**Y
Moisturizing pigmented sun protection for lips
For the price, these glosses are a steal! These glosses are heavily pigmented so that, once applied, it looks like a lipstick covered with gloss. It feels sticky for the first minute but then just feels moisturized for the next hour or so afterwards. They last for a long time and a year later, I haven't noticed a change in texture (although the SPF probably fades after that amount of time). I wish there were more colors. These are part of my SPF arsenal to prevent a second skin cancer. After my first cancer, my dermatologist reminded me that I need sunscreen EVERYWHERE, including my lips. After having a tumor removed from my forehead, I don't even want to imagine what the lip experience would be like. It's not easy to find lipsticks or glosses with SPF. I would have paid so much more to protect my kisser and was delighted to find these at such an inexpensive price. I tried the Brush On Block spf block, which costs almost 3 times the e.l.f. version, and I actually feel like this one has more staying power, pigment, and moisture for soft lips. This was a big win for me.
F**N
BUILDABLE COLOR
This is a great buildable color. I am not a lip gloss or barely their kind of lip product girl. I prefer full color lipstick. But I wanted something with SPF protection that wasn't going to cost me $40. Depending upon how heavy-handed you are with pulling the wand out of the tube, you can have a sheer barely there look or you can layer it like and have full color. Not sticky, barely any scent at all and no taste. This is a wonderful product and I highly recommend.
J**N
Mineral SPF for lips! With fragrance :-(
I was super excited to see this new product from ELF! I ordered this in "That's My Jam". I only just received it today and tested it immediately. Here's my first impression: COLOR: I had expected this to be a bit more of a cool berry tone, but I'd describe this as more of a dark rich burgundy color. The color tone is warmer and richer than I'd expected. From the name I was expecting a jammy berry color. It is probably the iron oxides warming the color palate, and I'm ok with that, given how hard and long I have been hunting for a lip SPF that I can use. Iron oxides are important filters, so I like having them included in this product. Because this is darker than expected, I'm wishing I'd gone with the Mauve color instead of the Jam. If this didn't have the fragrance in it, I'd likely want to buy this in all of the colors. FRAGRANCE: I am really disappointed with ELF's choice to add fragrance to this. The 'coconut' smell reminds me of the Hawiian style suntan oil we used as kids. That was back when they actually sold products with 'SPF 2', lol. And, sadly, we used those oils to roast ourselves in the sun. Anyway, I didn't buy this for a trip down memory lane, and I don't want to smell like the beach when I use a lip product. I'd greatly prefer if this had no fragrance. I want lip protection every day, every time I go outside, and I don't want fragrance on my lips on a daily basis. I was really annoyed with this fragrance when I first applied, but I adjusted quickly. I hope that the fragrance faded away, rather than the alternative, which is that I become nose blind to it. I really don't want to walk around smelling like the beach, regardless of whether or not the smell is annoying me personally. Furthermore, I am very sensitive to fragrances, and I know lots of other people are too. Fragrances can trigger headaches in me regardless of whether I like the smell, and whether I have become nose blind to it. I hope ELF will hear feedback and remove the fragrance. TASTE: There is no real sunscreen flavor, and I am most thankful for that! It did not leave a bad taste in my mouth, or fill my mouth with flavor or aroma. That is a big win for this product, but I do taste the fragrance upon first application. I don't want that. When I am on my morning commute, drinking my coffee, I want some lip spf, but I don't want to taste tropical coconut. I am tempted to remove another star for this, but did not because the flavor does not linger in my mouth. Still, ELF, please remove the fragrance! APPLICATION: Yes! This is easy enough to use. It has more potent coverage, and is more pigmented than I expected. It feels good on my lips. It does not feel sticky like I'd expect a gloss to feel, and the color is even and smooth looking. FORMULA: I ordered this as soon as I read that this is a mineral formula with no 'chemical' filters, and it has none of the ingredients I actively avoid and am sensitive to. I am so glad this doesn't have jojoba in the ingredients! Most lip sunscreens do. A lot of people don't realize that some of us are sensitive to jojoba. I learned by years of trial and error. After eliminating jojoba (among other things) from my products, I no longer get chapped lips. Anyway, this product feels good, creamy and comfortable on my lips, so far. I will update if I get any irritation. It stayed on a while, and apparently, this is also water resistant! I am thrilled that ELF has produced this product. I have spent countless hours hunting for a mineral, jojoba-free, lip SPF. I really hope ELF will remove the fragrance and develop more colors!
E**N
Thick, moisturizing, and no taste.
Thick, moisturizing, no taste, and very pretty color. I was looking for something that could protect my lips when I'm outside that doesn't have a weird taste like most SPF lip products. I have the Beach Bum chapstick and hate it because of the gross flavor they put in it. Many of the other products I was researching looked like they had flavoring to them and that's not what I wanted. This is perfect! It's thick, the color payoff is nice, and there is no SPF or other taste to it. There is a light scent of creamy coconut to it though, so if you're sensitive to scent, just be aware. I'm very sensitive to fragrance but this doesn't bother me at all. Definitely going to buy in some other colors. The Pink-Me Girl is more warm toned than expected, but that's a good thing for me, as I have neutral/warm undertones.
S**.
Great lipgloss and being a sunscreen is a bonus
Love this lip gloss with sunscreen. Stays put and looks great.
H**Y
Eh.
The color matches my lips perfectly which is what I was intending, pink/nude vibes. But the feeling on the lips is not enjoyable. Pretty thick and sticky. Doesn't have a nice smell. If I had even the smallest fleck of dried skin on my lips that I couldn't even see before applying, it makes it extremely noticeable after. Considering I live in Maine with very cold winters and live in a house with a wood stove, I have to use Carmex nearly everyday and I still have issues with my lips drying. (They are fairly large.) So, I suppose this will have to be a summer lip "gloss". Feels more like a lip goop to me...
L**M
Great color and sun protection
Great product
M**A
I’d buy again!
Love this gloss. Nice tint. Great for travel to hot destinations - carry it wherever you go for sun protection because it’s in a tube, so you don’t have to worry about it melting.
J**A
Vale super a pena
Cada vez mais fã da marca Elf
J**H
SPF, no perfume, no bad taste, moisturizing, feels nice, looks nice!
An SPF 25 lip gloss with no perfume, no bad taste, no bad smell, feels good on lips, moisturizing and looks good! This is very very hard to find. Elf products are just so well thought out, low priced, and great quality. I have sensitive skin, and am sensitive to fragrances. This does have a light smell of coconut oil but it isn’t noticeable after about a minute of wear. If you are sensitive to coconut oil then it might not work. Also it has a creamy opaque texture a bit like a lipstick with moist (but not loud) sheen, but the colour is wearable for casual every day (my skin tone is fair/warm). Doesn’t look like I am wearing makeup as it is fairly close to my lip colour. Does not suck the moisture out if your lips later like many lip glosses do. I have put one in my purse and one in the dog’s satchel. I have not yet tried it in the sun so I cannot report on its spf effectiveness but I highly recommend it for ticking every other box.
V**A
Toller Schutz
Perfekt für den Sommer oder um die Lippen generell vor UV-Strahlung/vorzeitiger Hautalterung zu schützen. Hinterlässt ein angenehmes gepflegtes Gefühl auf den Lippen. Sehr geschmeidig. Zudem ist die Farbe sehr hübsch und dezent.
A**V
Nice lip gloss
Nice product. Feels weightless on lips and colour is as described.
Trustpilot
5 days ago
2 days ago