







🎮 Elevate your living room to a cinematic gaming sanctuary with Sony’s BRAVIA XR!
The Sony 55 Inch 4K Ultra HD TV X90L Series combines professional-grade image processing with Full Array LED and XR Triluminos Pro for stunning picture quality. Its 360 Spatial Sound Mapping and Dolby Atmos deliver immersive audio tailored to your room. Optimized for PlayStation 5 with 4K at 120Hz and low input lag, this Smart Google TV offers seamless streaming and voice control, making it a powerhouse for entertainment and gaming enthusiasts alike.











| ASIN | B0D53W1976 |
| Additional Features | Flat |
| Best Sellers Rank | #12,337 in Electronics ( See Top 100 in Electronics ) #57 in LED & LCD TVs |
| Brand | Sony |
| Built-In Media | Stand, TV |
| Color | Black |
| Control Method | Remote |
| Controller Type | Voice Control |
| Customer Reviews | 4.4 out of 5 stars 1,026 Reviews |
| Display Technology | LED |
| Included Components | Stand, TV |
| Internet Applications | Amazon Instant Video, browser, netflix, youtube |
| Resolution | 4K |
| Screen Finish | Flat |
| Screen Size | 55 Inches |
| Special Feature | Flat |
| Tuner Type | ATSC |
| Wireless Technology | Wi-Fi |
T**G
Reference‑grade image accuracy, exceptional motion handling, and industry‑trusted processing
Sony continues to justify its reputation as the gold standard for image accuracy and motion performance. This TV delivers the kind of lifelike picture quality that isn’t just “good for consumers” — it’s the same visual philosophy trusted across the television, motion‑capture, broadcast, and film industries. Studios rely on Sony reference monitors for color‑critical work because their processing pipeline prioritizes accuracy, consistency, and natural rendering. That same DNA is evident here. In real‑world use, the TV excels. Motion handling is clean and artifact‑free, with fast pixel response and excellent clarity during fast‑paced content. Gaming performance is equally strong: 4K at 120 Hz, low input lag, and a PS5‑optimized Game Mode that negotiates cleanly with both consoles and PCs. The result is a smooth, responsive experience without the oversharpening or artificial processing that other brands lean on. Even the built‑in audio performs above expectations for a bedroom setup. Sony’s acoustic tuning produces clear dialogue and balanced output without needing external speakers. What stands out most is the consistency. Whether gaming, streaming, or watching films, the image remains stable, accurate, and free of the distracting quirks common in other panels. It’s the kind of reliability that reflects Sony’s professional heritage — the same engineering mindset behind their broadcast and cinema displays. For anyone who values true‑to‑life image reproduction, predictable motion behavior, and a gaming experience that simply works, this TV is an easy 5‑star choice. It’s a consumer product built with professional instincts.
D**G
I love this TV!
This is the nicest TV I've ever owned in my 40+ years on this planet. My last TV was a 42"1080p, which was decent, but this thing is on a whole other level! The picture on this thing is so good! My cable TV only lets me get decent picture, but when I turn on my Xbox Series X and play a 4k game or watch a DVD or downloaded video I get to see what this thing is capable of, and I love it! I don't see any problems with it at all. I'm not a videophile or expert, but when I saw a random comment here and there about a random thing being a small issue with their TV I tried to recreate the same thing and never got anything that would ever remotely qualify as a problem. Maybe I'm just not sensitive enough, but to me this TV is pretty much perfect. One of the nicest surprises of the TV is the sound it puts out! I was kind of expecting decent sound because I've seen that some modern TVs (like my last one) have what is essentially like a little mini soundbar built into the bottom of the TV when they're big enough. Since my last 42" sounded good I hoped this would too. Well I was NOT disappointed! The sound is really clear, and gets more than loud enough for my small living room (20'x30'). I have never turned it up past 40 and I'm pretty sure it goes up to 100. It's not going to shake the house or make your ears bleed since there's no sub woofer or anything, but for a TV I can't help but to be impressed. Actually, not only is there good sound coming from the bottom of the TV, but Sony seems to have done some kind of magic with speakers mounted in the back on the side of the TV up towards the top. These things can throw sound around the room and create a kind of surround sound. I don't know how they do it, because there isn't even a speaker grill or anything back there, the sound just comes through the plastic. I only noticed because I was standing next to it and heard them. It's a cool feature I wasn't expecting. As I sit here typing this I have the TV on and I'm sitting in a menu for Forza Motorsport. The sounds of the menu music really seem like they're coming from the sides, and even behind me a little bit. The sound from this TV really impresses me. More than a few times since I bought it I'll think I hear something outside to my left, but it's just the TV doing it's thing. It's great! One thing to note is that this TV is heavy. I believe the box said 70lbs when it was delivered. I have it mounted on the wall and I needed a friend to help me so I didn't risk breaking anything. So if you see the listed weight on here and think that other TVs are so much lighter and easy to pick up so it must be a typo, it isn't. This thing is so much heavier than I thought it would be. I know there are better TVs out there, but they cost a lot more. I believe Sony pushed the tech in this kind of TV about as far as they can, and in my opinion they did an amazing job. It isn't the latest and greatest, but I wouldn't hesitate to recommend this TV. If you're on the fence, do it! I think you'll be happy. You've probably done enough research to be where you're wondering if you should pull the trigger. Well I think you should. I don't think you'll be disappointed. I'm so happy I bought this thing! I'll update if anything changes, but part of the reason I bought this is because Sony is supposed to build TVs that last much longer than others. We'll see. Right now I couldn't be happier.
A**O
Excellent all around tv
The first one came with some issues related to the main components I guess ( Flickering screen, black screen at connecting HDMI cables) so we ordered a replacement and I have to say I’m enjoying this Sony TV even more than our Hisense H8K and H8N, Samsung Q80D and more than our LG C4, I don’t know why but the PQ is like more clear or it has the right balance between brightness, clarity and colors accuracy, I really don’t know but we agreed that this is the best picture quality of all of the them and we have moved it to the bedroom hahaha. Also I try all my streaming devices ( ATV 4k the last gen, Amazon fire stick 4k max and cube, google streamer, Walmart Onn pro 2024, and Roku stick 2025 HDR!!!, and Roku ultra the last one) And FYI the best results for me were with both Rokus first and then Amazon fire tv cube. The PQ with Roku ultra with always DV is outstanding, but even Roku stick that has only HDR performs better than the others, PQ is excellent, same for Amazon fire tv cube. Sound is great for my needs. This Sony Tv is 2 years old but it is so good I will recommend without hesitation, you won’t regret buying it.
C**.
WOW. Very impressive TV. Well made, great picture and sound. I love it.
I spent 10 hours researching TVs and I always come back to this one. I love all Sony products. Been buying them for 35 years or more. The Sony Bravia TV is one of the best. I remember back in 2000 the original one. It was awesome. Lasted me 15 years. I then bought a Sony X85J for my bedroom in 2022. I love it so much that I now bought this one for my Man cave game/sports room. Today, I turned it on and calibrated it. WOW, can I say that the picture looks so much better than out of the box. Calibration took me 45 minutes. I found all the settings online. This TV is awesome!! It is well made, looks great. I even mounted it onto the wall stand myself. It weighs 55lbs with the bracket rails on it. Very easy to lift up yourself. I sit 7 feet Away so I get the wow effect. The picture is super sharp, crisp, clear. You can really see the colors pop out at your especially after my calibration that I used. Everything runs well. I love how Sony builds their TV's. It is solid!! They definitely package them well. No issues with it. It was delivered one day early from Amazon. Great delivery service. They were very careful with the TV. They placed it in my garage. I can't say enough about this TV. I highly recommend it to anyone who wants a great TV that looks like OLED without the OLED price. This is a very affordable TV. 65" is awesome for my sports.
J**E
Small improvement over the X90J, still need external network adapter to get good download speeds
My "nice" TV always gets a lot of use due to being used for music and other applications, when we're not watching TV or Movies. I had the similar Sony X90J (2021) for a few years, then it developed a hardware fault that necessitated replacement, and I liked the old Sony enough I ended up replacing it with this X90L, which is essentially the same model, just a couple of years newer. The X90L was also available for a great price due to not being the "latest" Sony when I purchased it. The sound quality is a bit better than the X90J, and the picture is definitely improved. In a side-by-side I'd say that this X90L has a clearer picture. It also seems to be better at processing, having less perceived "lag" or artifacts than the older model. Software-wise, this had the exact same build of Android as my X90J, but actually received a much-needed update soon after purchase, which greatly improved the performance of the settings menus and the applications. Sony's Android flavor is almost "stock" Android, and gets the normal, vanilla Google TV updates straight from Google, using Google Play. Yes, there are "smart" features/apps from Sony and their partners that you are able to enable or install, but almost none of this is forced up on you. Also, if you are comfortable using ADB, you can log into the TV and disable bloatware, advertisers, or ad providers. So, why not five stars? Simple - the networking hardware is behind-the-times. The older Sony TV from 2021 had a low amount of storage space, poor wifi connectivity, and its ethernet port was only 100 megabit. This newer TV is the 2023 model, and the only thing that improved from that list is (thankfully) the storage size. The networking hardware is still very old and underpowered. Using a brand new 5ghz router 2 feet away, the X90L can get around 300 megabit download speeds at best. The specifications list "Wi-Fi Certified 802.11a/b/g/n/ac" but these speeds definitely align more with the "n" standard than the "ac" standard. A smartphone sitting right next to the TV will get much higher download speeds than this TV. The wifi speeds are "fine" for streaming most content, but limited networking speeds in the 2020s is not a good look. Another frustrating wifi issue is that 5ghz wifi fails when any sort of ethernet connection is in place. That one is weird. But wait, there is an ethernet port on this, so perhaps you could use that instead? NO! In 2023, Sony used a 100 megabit ethernet port! So yeah, with overhead you're getting maybe 85 megabit streaming on that? Luckily, I had already solved this with the X90J. A USB Gigabit Ethernet adapter (or dock) functions fine in the X90L's single USB 3 port. After all is said and done, this is the fastest network connection you can get on these TVs. In my testing, the download speeds averaged around 600 megabits, which is twice what the built-in Wifi adapter was capable of, and a whole seven times faster than using the built-in ethernet port. This greatly improves the speed of getting updates for streaming apps, and is much more than is needed for the most demanding content streaming on Disney or Amazon, virtually eliminating any noticeable buffering. Another sour point about the networking is that this model still requires enabling "simple IP control" in order to persist the network connection when using ethernet (I do not recall if this was true when using the built-in wifi). This keeps the hardware in a powered-on state to listen for network events (and also keeps the USB port on, which is probably what's making my particular networking setup work), which increases your power draw and also may be putting wear on the TV. The power mode settings for "wake by app" and such do not work, without enabling "simple IP control."
D**S
Solid television
Great tv. Very happy with it. Had it for quite a while now and no issues at all. Nice picture, android tv works well and good for gaming.
C**S
Awesome 4K picture & sounds quality
Absolutely love this TV! Sharp, clarity, 4K, and bright enough for a living room with a lot of windows in broad daylight. The built-in speakers are the best onboard sounds I've found from a flat screen TV; I've ditched my soundbar + sub setup because of it.
T**L
Tried to like it...
I really tried to like this TV, but the S95B has definitely spoiled me... even after all the nerfs and downright bad updates. The X90L just doesn't hold a candle to an OLED in HDR content. The processing really does carry this TV though. The way it's able to focus on highlights with so few dimming zones is impressive. I was also very pleased with the motion and sharpening features. Unfortunately, it just doesn't do well enough. In darker content, especially anything with black bars, the image would look washed out in those scenarios. I tested only a few movies, but I really wasn't pleased with how dark HDR was and how it inherently forced the Sony to struggle. In SDR content, I was consistently blown away by the brightness compared to my OLED. It even came close in color, but it didn't have the deep reds that the S95B had. User interface: This was one of my biggest gripes with the TV. None of the menus and apps use your TV's settings or local dimming, so everything looks pretty bad unless you're playing content. Another problem I had was with the settings menu not saving my motion settings and also not having separate presets for HDR and SDR. I like to use DCI color for SDR and keep it on Auto for HDR, but I have to switch them back and forth every time. It also just feels kinda clunky sometimes. Sound: I have the TV set up on a table with the lowest feet adjustment, and all I can say is it sounds tinny... The speakers have almost no noticeable bass, even with it boosted in the EQ. The cinema mode was the best sound mode, but I would definitely recommend a sound bar. I personally use a pair of Jamo S803 bookshelf speakers with a Yamaha RV685 receiver (the receiver is definitely overkill). Also, the S95B murders this TV in the sound department too. So, my conclusion is that it's all right for the price. I didn't enjoy it that much for gaming, as my panel had pretty noticeable DSE, and it looked surprisingly blurry in motion, even for LCD standards. The SDR performance is great and almost eye-searingly bright, but HDR falls flat and doesn't give the contrast you need for most content. Demo content looks good, but movies/shows are typically mastered a lot darker and will show this TV's weaknesses. For what it offers, I think it should be less expensive, and from what I've seen in-store, the U8K is much better overall. I bought this TV because I wanted a 65-inch over my 55-inch and also wanted to see if the brightness would win me over, but the only time it's brighter is in SDR, and the S95B crushes it in HDR, no contest. I would recommend an S90C instead for HDR and gaming.
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