BW2+ Extra Strength Powder Lightener, Up to 9 Levels of Lift for Hair Highlights & Lightening

Clairol Professional BW2+ Extra Strength Powder Lightener This product delivers strong and consistent lifting power, making it ideal for highlights, balayage, and full lightening services. It blends smoothly and processes evenly, which helps achieve predictable results when applied correctly. Due to its high strength, proper timing and careful monitoring are important to prevent over-processing or dryness. When used with a good developer and followed by a deep conditioning treatment, it maintains better hair integrity. Overall, this is a reliable professional lightener that provides excellent lift and consistent performance for salon-quality results.

I used up pretty much the entire thing because I bleached my hair a few times to get it where I wanted it before I moved onto dying it. It did a great job lifting both my dark roots and the faded red/ turning pink hair i had. I used it with 20 volume developer like a lot of people in the comments suggested which was a good call but yeah, this covered all of my hair both times I bleached it and my hair is long so there's a lot in that tub!! It works fast like people said so definitely keep an eye on it!!

Worked very well and lifted evenly, even mixed at a 1:3 ratio. My hair was box dyed brown (but appeared black) and after ColorOops didn’t budge it, I turned to bleach so I could correct to a lighter shade. Keep in mind, it lifted the dark color much quicker than I anticipated. I went from a level 3 to a level 9 in about 12 minutes, even at the diluted ratio. So the “extra strength” is legit. 😂 There was minimal damage to my hair. Just make sure to keep a close watch on how quickly it’s lifting. I had expected it to take much longer, since years ago it took a good 50 minutes to get my hair the same level of lift. If I hadn’t checked it early when I did, the outcome could have been bad.

Fabulous bleach! This product is amazing!!! I worked for Clarolin the 1970’s and I highly recommend this product from a professional opinion. The color comes up extremely fast! Less wait time and no brassiness!

I used this bleach to wash out some permanent black box dye... I had patches from trying to cover random gray hair ( i was desperate, thats why I used black box dye..long story) I was so afraid to do this ,but it was the only way.. I used 1:2 = twice as much developer 20 vol. I combed it through. I seen the color fix before my eyes.. I only left it on for 15-20 min. Then deep conversationed after shampooing... magic 🎩 🪄 !!! I didn't even have to color my hair to even it all out ..it just worked.

This bleach is fantastic. High lift, consistent and surprisingly really gentle even with 20-30 volume. I’d say it’s equivalent to the BlondMe powder lighteners.

The application was simple and the instructions were easy to follow, which made the whole process stress-free.

This is my go to lightener and I am certainly no pro. It says on the back of the tub "Incredible highlights and special effects in no time" and that's no lie. The pic is with Adore Titanium after using this. I used ION Bright White Creme Lightener before because of all the rave reviews, and all it did was leave my hair a greasy mess because of all the oils in it, so forget about coloring your hair after using it. Just use Suave Clarifying Shampoo after using this, let it dry, then use the color of your choice. Hope this helps.

First time using this bleach but finally had a positive experience doing some baby lights on a closure. Admittedly maybe the hair was easier to bleach as some just tend to turn brassy no matter how many times you bleach. It’s the first white bleach I’ve tried and I used it with the 20vol clairol bleach and did it twice for the result then toned with some box dyes. I think it would be ideal if it came in bigger packs or the tubs that I commonly see online. Luckily I bought 3 packets but I used them all just on one 2x6 closure. Other than that I’m quite happy with the purchase.

J’ai les cheveux noirs avec du rouge en dessous, donc vraiment le plus difficile à éclaircir. Après une seule utilisation, mes cheveux étaient déjà d’un jaune-orangé plutôt pâle, ce qui est le meilleur résultat que j’ai obtenu jusqu’à présent. La poudre est facile à mélanger et à appliquer, et elle agir rapidement sans abîmer excessivement mes cheveux. Je la recommande vivement pour les cheveux foncés qui ont besoin d’une décoloration efficace. Cheveux noirs, Décoloration efficace, Jaune clair, Rapide, Meilleure poudre, Résultat pro La photo est est après 20 mins ,sur cheveux noir et rouge et ils étaient encore super doux

Too expensive for such a small packet. Very disappointed

It’s a good product. But I got one on Temu you that is better and work faster. I will buy back that one on Temu. It’s a no name and it works better for me, clairol is a big brand but sometimes the cheaper thing give you better value. And I am a hairstylist over 20 years……Don’t get me wrong, it’s not everything on Temu is good. Exactly hair. Please don’t buy wig they. My client buy and they’re no good.

Works great