IT Cosmetics CC+ Cream - Natural Full Coverage Foundation With SPF 50+, Color Corrector & Anti-Aging Hydrating Serum, Hyaluronic Acid + Peptides, Lightweight Up To 24H Wear, All Skin Types

This is now my favorite face cream. I’m not changing ever again. It’s full coverage, long lasting and stays on until you wash it off. Variety of colors. IT cosmetics has great makeup!

This tiny tube packs a punch. A lot of coverage, and it's buildable. I just use a small amount and it evens out my skin tone very well.

It’s so hard to get an actual color match with swatch photos, but if you do, then this is a winner. As an older lady this corrects color leaving an even complexion base for makeup or just blush and go. What I ordered was too fair but I liked it well enough to order a full size in a more medium shade. It would be amazing if the company would include sample pack sets with a small round peel off of each color good for 1-3 samplings to determine correct color or mix to a preferred custom color. Far too expensive not to get it right on the first buy. I actually passed this up due to price and ordered 2 other brands which did not work either for different reasons. A K-brand I bought 2x was perfect (but no longer in production) so I’ve been on a search and this is as close as I can find with 50 SPF, no cast and a dewy look that is especially forgiving to older skin. This may be ‘it’ for me. *Please consider including samplings for orders so we are more confident which encourages repeat customers for exact shades matches. That would benefit everyone. Will update my new color choice when it arrives.

This is not some little tinted Moisturize, this stuff is actually pretty pigmented, it only really takes a little bit so if you order the little tube and you don't plan on like lackering your face everyday in it it will last a while, you just need a little bit because again it's very pigmented I was surprised. I like to use it as an eyeshadow base especially because it's got coverage you can also spot treat with it like a concealer because it does have enough pigment. So anyways I'm super pale I got the lightest one and it works on me so I imagine the shade up from the lightest might be too or yellow on me probably so this one works because I have cool undertones. Hope that helps 🙂

This product was on a special. I think it was $22 but I thought that the size would be much bigger. It’s very small. It looks like a sample size.. the color is very nice. It matches with my skin tone.. I have an olive color skin tone so I got warm color and it matches perfectly and it goes on very smoothly and I’ve gotten a lot of compliments

As someone who typically prefers a natural, skin-like finish, this product wasn’t the right fit for me. The IT Cosmetics CC+ Cream (Travel Size) delivers significantly higher coverage than a traditional CC cream, to the point where it completely neutralized the natural color in my face. While many may appreciate that level of correction, it felt more like a full-coverage foundation than a color-correcting cream. On a positive note, the formula wears exceptionally well throughout the day. It remains smooth, doesn’t separate, and offers impressive SPF 50 protection. The hydrating ingredients, including hyaluronic acid and peptides, make it comfortable on the skin—even though the finish is fuller than I personally prefer. Overall, it’s a high-performing product, but it leans too heavy and opaque for my needs. Those seeking true full coverage will likely enjoy it, but if you prefer a more natural, lightweight complexion product, this may not be the ideal choice.

Highly recommend as this offers great coverage without feeling heavy on your face.

Great product have pre-purchased several times. Has a natural full coverage sensation on face. Is thick and tends to cling to dry patches. Skin tone is exactly the advertise on the picture. Appears great and soft. Longevity throughout the day at least eight hours or so. Love that it is also a sun sunscreen.