

✨ Illuminate your look with the lightest ash blonde glow!
Wella Illumina Color No. 10/1 Lightest Ash Blonde is a premium permanent hair color that lifts up to 3 levels, delivering a natural, luminous finish with exceptional hair protection. Formulated without animal-derived ingredients, it’s perfect for professionals and first-time color users seeking radiant, ethically crafted blonde tones.


| ASIN | B009C5MOIU |
| ASIN | B009C5MOIU |
| Benefits | Natural texture |
| Best Sellers Rank | 1,446 in Beauty ( See Top 100 in Beauty ) 27 in Permanent Hair Colour |
| Brand Name | Wella Professionals |
| Colour | 10/1 Lightest Ash Blonde |
| Container Type | Tin |
| Country Of Origin | Germany |
| Country of origin | Germany |
| Customer Reviews | 4.6 4.6 out of 5 stars (12,564) |
| Customer reviews | 4.6 4.6 out of 5 stars (12,564) |
| Full Cure Time | 4E+1 Minutes |
| Global Trade Identification Number | 04015600235314, 08005610542638 |
| Hair Type | Blonde |
| Is discontinued by manufacturer | No |
| Item Form | Cream |
| Item Type Name | Illumina Color Permanent Hair Color, No. 10/1 Lightest Ash Blonde |
| Item Weight | 0.08 Kilograms |
| Item model number | 8005610542638 |
| Manufacturer | Coty Inc. |
| Manufacturer | Coty Inc. |
| Material Features | Natural |
| Material Type Free | No animal ingredients |
| Number of Items | 1 |
| Product Dimensions | 25 x 6 x 8 cm; 81 g |
| UPC | 729378224244 |
| Unit Count | 60.0 millilitre |
Y**M
Best so far
I have Afro-textured hair and am in my 50s. I usually try to avoid colouring it, but now and then I like to experiment. I’ve never quite managed to find the perfect match for my natural shade and, it’s often either too light or too dark a brown. Although this particular colour is slightly darker than my natural tone, it’s given me the most flattering and luminous result so far. I used shades no.4 and no.5 with the Wella 20% developer, which worked beautifully. I also layer on lots of conditioner 5 minutes before rinsing and go again with more conditioner for one more rinse.
S**D
Excellent product
Excellent product
J**E
Ice queen
Amazing colour. I have thick long hair and did a 1:2 mix of 2 × 10/69 and a 1/3 of a tube of 10/93 with the wella pastel 1.9% developer after a wella bleach lift on damp hair. Left it for 10/15mins but could have kept it on for longer I reckon.
M**N
Illumina 10/69 An ashy saviour!! ♥️
My hair has been dark for a while. I missed being blonde so cap highlighted my hair. Unfortunately some of the older brown was very stubborn. Those parts were a horrible shade of orange and I dare not put any more bleach on it, it’s already taken a battering. I needed violet to naturalise the orange so purchased this knowing it wouldn’t entirely match the swatch colour but should hopefully at least take the orange away. I used the 10/69 with a 1:1 ratio on dry hair with a 30 vol wella developer (I know that seems a high volume but I can’t stress enough just how orange it was) I let it develop for 25 mins and rinsed, shampoo, condition and hair mask. The colour is beautiful 😻 I’m so happy with it. The condition of my hair is absolutely awful (which is entirely on me- I went in a bit hardcore with the bleach) so if anyone can suggest something amazing for the bleach damage it would be appreciated.
B**A
Games after a few washes but still good result
Love the result of Illumina colour. It's permanent but does fade after a few washes. The majority of colour is there, but it does fade. I'd still buy it again.
J**R
Jacob
Excellent hair dye with vibrant, long-lasting colour. Gentle on hair and easy to use at home. I’m very happy with the results!
I**A
Good product
Product is good. Arrived earlier then expected. I definitely going to buy again.
J**E
Excellent - saved my hideous lockdown yellowy bleach blonde hair
Lockdown - disaster struck. I had reached for the diy hair dye to cover my awful 4inch long roots! Well first i had used l'oreal excellence Glasgow and my roots went ginger!! Then a couple weeks later i caved and used jerome russel bleach and my hair went completely white/yellow! Cringe. Lightbulb head. After much research for toning my tresses down i found this toner and mixed it with a developer. 2 parts developer to 1 part toner. I was so pleased when i rinsed this out. I am thankfully back to an acceptable ash blonde! I definitely recommend using a hair mask or a really good conditioner to keep hair soft after using this as mine did go a tad dry. I've only washed my hair every 2-3 days to keep the toner in as long as possible. It has come out a bit already but it has been at least 2 months now i think! So for the time and cost of doing it yourself at home vs the salon prices i think it was pretty good value to be honest. I will however be going back to my hairdresser in a couple of weeks now that they are open again!! I don't trust myself to use this correctly and not do any damage long term but it was a good value quick fix in the meantime. I definitely have an increased respect for the chemistry that our fairy godmother hairdressers have to do to make our hair look and feel good whilst combatting damage!
E**S
Blandar denna med 10/69 och 9/60 för att få den PERFEKTA neutrala blonda nyansen. Vill man ha ännu kallare ton på håret kan man bara ta mer av denna. Receptet är: 30 gram 10/69 20 gram 10/1 10 gram 9/60 med developer 1,9 %
N**E
Super Farbe
A**S
Super
A**R
جا البكج تالف غير انه اللون مره غامق اعدم لي جهد سحب اللون اللي قبل جدددداً غامق ابد مو فاتح لدرجه اعطاني لون اسود مو رمادي فاتح ما انصح فيه
U**A
Sehr schnelle Lieferung und (wie immer) top in Ordnung.
Trustpilot
1 month ago
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