Loving Tan Purest Face Tanning Serum, Medium - Sunless Tanner Made From 97% Certified Organic & Naturally Derived Ingredients, 5+ Self Tanner Applications, Cruelty Free, Vegan - 1 Fl Oz

Loving Tan has done it again -- as a long time user of St. Tropez, I have never loved the face tanners I tried before. I have sampled from many brands and formats (drops, creams, etc.) and finally the holy grail is here. At first I thought this tiny tube will be gone in no time but then realized you only need a small amount to be applied. The applicator is small and precise to give you just the right dosage. I find that it is subtle but effective to give myself a natural and believable glow that lets me match the face and neck to the rest of my body's tan in summer.

The serum is easy to apply, and the Dark shade delivers a natural-looking tan without the need for sun exposure. I appreciate that it's cruelty-free and vegan-friendly, aligning with my preference for ethical beauty products. The serum blends pretty well into the skin, and the result is a streak-free and even tan that lasts.

After trying Loving Tan's NEW Purest Face Tanning Serum for the first time, I'm genuinely impressed and this serum blew me away. The application was smooth, and the scent was pleasant, not at all overwhelming like some other tanners I've tried in the past. What really stands out to me is the natural-looking results. It gave my face a subtle, sun-kissed glow without any streaks or orange tones, which I was worried about with my sensitive skin. Plus, knowing that it's made from 97% certified organic and naturally derived ingredients makes me feel good about using it on my face. Overall, I'm thrilled with the results and will definitely be incorporating this serum into my skincare routine regularly. Highly recommend this!

Maybe the one bottle I received was defective, but this product smells bad and goes on very streaky and blotchy. I have tried multiple ways of application and it always looks bad. Again, maybe my specific order was defective. It did make my face tan though.

Loving Tan Purest Face Tanning Serum gave me a nice, even color and didn’t cause any breakouts on my sensitive skin. The scent is definitely stronger than other brands, but I found it tolerable and the formula is packed with clean, organic ingredients. I ended up preferring a different company’s product, but there’s nothing wrong with this one—overall a solid vegan option.

I decided to try this before going on a long weekend trip. It was easy to apply; no streaks or orange hands and no stained clothes (drys quick)! Love the color. Looks natural and leaves your skin soft. After a weekend of being in the hot tub and a massage, it still looks great! Highly recommend

This actually arrived a few days earlier than expected! Super simple directions and easy application. I really love that it is 97% organic & natural ingredients. Color looks natural & I love that this will motivate me to stay out of the sun & wear more sunscreen since I can still have a natural looking tan!

I cannot recommend this based on the smell. Terrible.