---
product_id: 57314839
title: "Maidenform Women's Pure Genius Racerback Bra Full Coverage Bra (Pack of 1)"
brand: "maidenform"
price: "13368 kr"
currency: ISK
in_stock: true
reviews_count: 13
category: "Maidenform"
url: https://www.desertcart.is/products/57314839-maidenform-womens-pure-genius-racerback-bra-full-coverage-bra-pack
store_origin: IS
region: Iceland
---

# SmartZone cups for targeted shaping Hidden front hook-and-eye closure Silky-smooth nylon blend fabric Maidenform Women's Pure Genius Racerback Bra Full Coverage Bra (Pack of 1)

**Brand:** maidenform
**Price:** 13368 kr
**Availability:** ✅ In Stock

## Summary

> 👗 Elevate your everyday with Pure Genius support and style!

## Quick Answers

- **What is this?** Maidenform Women's Pure Genius Racerback Bra Full Coverage Bra (Pack of 1) by maidenform
- **How much does it cost?** 13368 kr with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.is](https://www.desertcart.is/products/57314839-maidenform-womens-pure-genius-racerback-bra-full-coverage-bra-pack)

## Best For

- maidenform enthusiasts

## Why This Product

- Trusted maidenform brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Machine-Washable & Durable:** Easy-care fabric means you stay fresh and confident without sacrificing convenience.
- • **SmartZone Shaping Technology:** Lightly lined cups sculpt and support exactly where you need it, enhancing your natural shape under any outfit.
- • **All-Day Comfort Meets Sleek Support:** Experience the perfect balance of soft nylon-elastane fabric with high support for your busiest days.
- • **Effortless Elegance with Front Closure:** Hidden front hook-and-eye closure makes dressing seamless and stylish—no more fumbling in the back.
- • **Flawless Fit with Adjustable Racerback:** Customizable straps and a floral lace racerback ensure a flattering silhouette and smooth side wings.

## Overview

The Maidenform Women's Pure Genius Racerback Bra combines a silky nylon-elastane blend with SmartZone cups and a hidden front closure to deliver full coverage, high support, and a flattering racerback design. Lightweight and machine washable, it’s engineered for all-day comfort and versatile wear, making it a must-have staple for the modern professional woman.

## Description

Extending the full coverage category with our new pure genius t-back with/lace. This new addition is fun and sporty, yet sexy and soft. With its built in sling for ultimate support and added coverage it is versatile for a variety of wardrobe options.

Review: Best racerback for modest cup sizes - I have always had issues with regular bras with straps always falling off my shoulders. This bra is a perfect fit in terms of cup shape and size (I am a rather modest B and this shape size is very complementary) and the racerback straps on the back are both elegant and comfortable - something many other racerback bras lack. This model was available in UK shops some years ago in black and white, but my pairs are getting quite worn now, so I am very happy to see this model is available again and in more colour options.
Review: So comfy - I love front fastening bras and being a racer back is ever better, no straps sliding down your arms and can wear it now with racer tops instead of strapless just that much more comfy. Got the black and about to order a white one ... definitely recommend!!

## Features

- QUALITY FABRIC – Maidenform One Fab Fit racerback T-shirt bra is crafted from a silky-smooth nylon blend. (Cups: 76% Nylon/24% Elastane; Lace: 90% Nylon/10% Elastane)
- EXTRA COVERAGE – This laced-trimmed T-shirt bra features extra coverage for all the support you’ll need.
- RACERBACK – Maidenform One Fab Fit T-shirt bra is designed with a gorgeous floral lace racerback for added support. Flattering side wings help smooth you.
- SMARTZONE CUPS – Maidenform SmartZone cups give you fabulous shaping where you need it. The lightly lined design gives you the perfect amount of support.
- FRONT CLOSURE – Easy on-and-off, this racerback T-shirt bra features a hidden front hook-and-eye closure..ADJUSTABLE STRAPS – This full coverage T-shirt bra offers soft adjustable straps for the perfect fit..MACHINE WASH – Easy cleaning, simply toss this women’s racerback T-shirt bra in the washing machine for a quick refresh.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0079VLBGK |
| Age Range Description | Adult |
| Apparel Closure Orientation | Front |
| Apparel Fabric Stretch | Medium Stretch |
| Apparel Fabric Weight Class | Lightweight |
| Back Style | Racerback |
| Best Sellers Rank | 93,793 in Fashion ( See Top 100 in Fashion ) 802 in Women's Everyday Bras |
| Bra Cup Coverage | Full Coverage |
| Bra Design | T-Shirt |
| Bra Function | Daily |
| Bra Padding Level | Light |
| Bra Shape | interlocking |
| Brand Name | Maidenform |
| Care instructions | Hand Wash Only |
| Closure Type | Hook and Eye |
| Closure type | Hook and Eye |
| Colour | Blanc (White) |
| Country Of Origin | China |
| Country of origin | China |
| Customer Reviews | 4.2 out of 5 stars 24,452 Reviews |
| Fabric Type | Cups: 79% Nylon, 21% Elastane; Lace: 90% Nylon, 10% Elastane |
| Fit Type | fitted |
| Garment Size Country | France |
| Global Trade Identification Number | 00014671845655 |
| Import Designation | Imported |
| Included Components | 1 built-in sling |
| Inner Material Type | Nylon |
| Item Type Name | Bra |
| Item Weight | 82 g |
| Manufacturer | Maidenform Inc. - Bras |
| Manufacturer Part Number | 07112-100 |
| Material Type | Nylon Blend,Elastane |
| Material composition | Cups: 79% Nylon, 21% Elastane; Lace: 90% Nylon, 10% Elastane |
| Model Name | T-shirt Bra, One Fab Fit Lightly-lined Underwire Bra, Racerback Bras for Women |
| Model Number | 07112 |
| Neck Style | V-Neck |
| Number of Items | 1 |
| Occasion Type | Birthday, Wedding |
| Opacity / Transparency | Opaque |
| Pattern | Solid |
| Product Care Instructions | Hand Wash Only |
| Season and Collection Year | Year-round |
| Seasons | All |
| Sleeve Length Description | Sleeveless |
| Sport Type | Outdoor Lifestyle |
| Strap Type | Racerback |
| Style Name | T-shirt Bra, One Fab Fit Lightly-lined Underwire Bra, Racerback Bras for Women |
| Support Level | High Support |
| Total Product Quantity | 1 count |
| UPC | 196988447231 014671845655 |
| Underwire Type | Wired |
| Underwire type | Wired |
| Unit Count | 1.0 count |

## Images

![Maidenform Women's Pure Genius Racerback Bra Full Coverage Bra (Pack of 1) - Image 1](https://m.media-amazon.com/images/I/818E+M-84vL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Best racerback for modest cup sizes
*by M***A on 2 September 2019*

I have always had issues with regular bras with straps always falling off my shoulders. This bra is a perfect fit in terms of cup shape and size (I am a rather modest B and this shape size is very complementary) and the racerback straps on the back are both elegant and comfortable - something many other racerback bras lack. This model was available in UK shops some years ago in black and white, but my pairs are getting quite worn now, so I am very happy to see this model is available again and in more colour options.

### ⭐⭐⭐⭐⭐ So comfy
*by A***R on 25 April 2022*

I love front fastening bras and being a racer back is ever better, no straps sliding down your arms and can wear it now with racer tops instead of strapless just that much more comfy. Got the black and about to order a white one ... definitely recommend!!

### ⭐⭐⭐⭐ fairly tight fit though not enough to send back
*by H***D on 12 May 2021*

I was not happy that this bra arrived with dirty marks on it. I finally decided I would wash it rather than return it so I hope the marks will come off. I was very glad to find this as I have purchased similar ones in the US but find front opening bras difficult to obtain in the UK. Not sure why as they make much more sense!

## Frequently Bought Together

- Maidenform Women's One Fab Fit Everyday Full Coverage Racerback Bra
- Maidenform Women's Dreamwire Push Up Underwire Bra
- Maidenform Women's Dreamwire Back Smoothing Underwire Bra

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.is/products/57314839-maidenform-womens-pure-genius-racerback-bra-full-coverage-bra-pack](https://www.desertcart.is/products/57314839-maidenform-womens-pure-genius-racerback-bra-full-coverage-bra-pack)

---

*Product available on Desertcart Iceland*
*Store origin: IS*
*Last updated: 2026-10-17*