---
product_id: 57047530
title: "COLOR WOW Root Cover Up"
brand: "color wow"
price: "11204 kr"
currency: ISK
in_stock: true
reviews_count: 13
category: "Color Wow"
url: https://www.desertcart.is/products/57047530-color-wow-root-cover-up
store_origin: IS
region: Iceland
---

# 4 shades available Water-resistant formula Lasts up to 24 hours COLOR WOW Root Cover Up

**Brand:** color wow
**Price:** 11204 kr
**Availability:** ✅ In Stock

## Summary

> ✨ Cover Up, Stand Out! ✨

## Quick Answers

- **What is this?** COLOR WOW Root Cover Up by color wow
- **How much does it cost?** 11204 kr with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.is](https://www.desertcart.is/products/57047530-color-wow-root-cover-up)

## Best For

- color wow enthusiasts

## Why This Product

- Trusted color wow brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **No Mess, No Fuss:** Easy application with no sticky residue.
- • **Cruelty-Free Glam:** Feel good about your beauty choices.
- • **Seamless Blending:** Achieve a natural look effortlessly.
- • **Travel-Friendly Size:** Perfect for on-the-go touch-ups.
- • **Instant Confidence Boost:** Transform your roots in seconds!

## Overview

COLOR WOW Root Cover Up is a revolutionary hair product designed to instantly conceal gray roots and regrowth. Available in four versatile shades, this water-resistant formula lasts up to 24 hours, ensuring you look your best all day long. Its travel-friendly size makes it perfect for quick touch-ups, while the easy application guarantees a mess-free experience. Plus, it's cruelty-free, so you can enhance your beauty with a clear conscience.

## Description

COLOR WOW Root Cover Up, Platinum – Instantly Cover Greys + Touch Up Highlights, Create Thicker Looking Hairlines, Water Resistant, Sweat Resistant - No Mess Multi Award Winning Root Touch Up : desertcart.co.uk: Premium Beauty

Review: Amazing - saviour product - My new best friend!!! Love it!!! Much better than spray! Doesn’t make your hair stiff, easy to apply, comes with a very hand mirror too.
Review: A natural looking game changer for root touch up and thinning hair - This is by far the best root touch up product out there. I've been using this for over a year now and wouldn't use anything else or be without it.. You can put the product exactly where it is needed, unlike other root touch ups this does not dull hair or leave sticky residue.. It looks completely natural, blends great on roots and around face...without landing on face like the spray variety (no more unwanted dots on face or on whatever is behind you!).. Great if hair thinning too as it colours the scalp and makes hair look thicker.. And it lasts forever so works out cheaper.. Much better for the environment too! I recommend this to all my friends who require root touch up! 😁

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B00O5484NM |
| Best Sellers Rank | 534 in Beauty ( See Top 100 in Beauty ) 2 in Hair Mascaras |
| Country of origin  | China |
| Customer reviews | 4.0 4.0 out of 5 stars (20,573) |
| Date First Available  | 17 Oct. 2013 |
| Is discontinued by manufacturer  | No |
| Item model number  | CW540 |
| Manufacturer  | COLOR WOW |
| Product Dimensions  | 5.59 x 1.52 x 12.7 cm; 4.54 g |

## Product Details

- **Brand:** COLOR WOW
- **Colour:** Platinum
- **Hair type:** coloured
- **Item form:** Powder
- **Material Type Free:** Paraben Free
- **Material feature:** Paraben Free, Cruelty Free
- **Number of items:** 1
- **Package information:** Box
- **Product benefits:** Instantly cover grey and dark roots, extend highlights, perfect hairlines and fill in gaps.
- **Unit count:** 2.1 gram

## Images

![COLOR WOW Root Cover Up - Image 1](https://m.media-amazon.com/images/I/3165lKdaFhL.jpg)
![COLOR WOW Root Cover Up - Image 2](https://m.media-amazon.com/images/I/418QQZ5RCXL.jpg)
![COLOR WOW Root Cover Up - Image 3](https://m.media-amazon.com/images/I/41OxLRRf+6L.jpg)
![COLOR WOW Root Cover Up - Image 4](https://m.media-amazon.com/images/I/41bISD8YTnL.jpg)
![COLOR WOW Root Cover Up - Image 5](https://m.media-amazon.com/images/I/51UfX0xSR-L.jpg)

## Available Options

This product comes in different **Configuration, Color** options.

## Questions & Answers

**Q: Does it stain pillows at night?**
A: I use it on a grey patch on the back of my head and find it does stain my pillow over time as well as the collars of my shirts, but it does wash out ok.

**Q: Does this come off on to fingers if touched and on bed sheets for example? Asking for my wife!!**
A: No, you won't get any mess from this product.  Once it goes on to your hair it fixes quickly and will only come out with shampooing.  And your wife will only get it on her fingers if she touches it - after which she can brush or rinse it off.  It won't cause any staining, and it won't run if she gets her hair wet.  For my part, I use this product to tide me over between hair appointments.  I use it to touch up the grey gap in my parting, and it works brilliantly for that, easily tiding me over one or two weeks, and genuinely no one would guess it was a touch up job.  It is the easiest product to use.  Color Wow do a couple of YouTube demonstrations - it is exactly as they say.

**Q: Does the packaging give any information about whether the ingredients contain any animal products and if it is tested on animals, please?**
A: I don't think it said on packaging but on their website it states it  is not tested on animals and contains no animal-derived ingredients. hope that helps

**Q: Can I use it for grey hairline ??**
A: It is good for colouring grey, however I do think product is too expensive as there is not much of it.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Amazing - saviour product
*by J***W on 27 January 2026*

My new best friend!!! Love it!!! Much better than spray! Doesn’t make your hair stiff, easy to apply, comes with a very hand mirror too.

### ⭐⭐⭐⭐⭐ A natural looking game changer for root touch up and thinning hair
*by J***E on 21 January 2026*

This is by far the best root touch up product out there. I've been using this for over a year now and wouldn't use anything else or be without it.. You can put the product exactly where it is needed, unlike other root touch ups this does not dull hair or leave sticky residue.. It looks completely natural, blends great on roots and around face...without landing on face like the spray variety (no more unwanted dots on face or on whatever is behind you!).. Great if hair thinning too as it colours the scalp and makes hair look thicker.. And it lasts forever so works out cheaper.. Much better for the environment too! I recommend this to all my friends who require root touch up! 😁

### ⭐ Falsely advertised- does not cover greys
*by E***N on 24 January 2026*

Please do not waste your money and purchase this item. I have dark brown hair and have greys. I bought this solely to cover my greys until my next hair appointment. It does not work. All it does is make your scalp dark brown. A very expensive item that is falsely advertised. Also, I tried to return this item and it’s not eligible for a return.

## Frequently Bought Together

- COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula
- COLOR WOW One Minute Transformation – Instant frizz fix| Nourishing styling cream smooths, tames + defrizzes on the spot| Avocado oil + Omega 3’s hydrate, repair for silkier, smoother texture
- COLOR WOW Dream Clean Duo - 100% clean, sulfate-free COLOR SECURITY SHAMPOO and weightless COLOR SECURITY CONDITIONER| Achieve Super Glossy, Hydrated Hair

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**Shop now:** [https://www.desertcart.is/products/57047530-color-wow-root-cover-up](https://www.desertcart.is/products/57047530-color-wow-root-cover-up)

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*Product available on Desertcart Iceland*
*Store origin: IS*
*Last updated: 2026-02-20*