---
product_id: 55452994
title: "Bold Uniq Purple Shampoo - Remove Yellow Tones & Condition Damaged Hair - For Blonde, Silver or Grey Hair - Paraben & Sulfate Free, Vegan - 8 fl oz"
brand: "bold uniq"
price: "8757 kr"
currency: ISK
in_stock: true
reviews_count: 8
category: "Bold Uniq"
url: https://www.desertcart.is/products/55452994-bold-uniq-purple-shampoo-remove-yellow-tones-and-condition-damaged
store_origin: IS
region: Iceland
---

# Paraben & sulfate free, vegan & cruelty-free Intense violet pigment for brass neutralization UV filters protect color from fading Bold Uniq Purple Shampoo - Remove Yellow Tones & Condition Damaged Hair - For Blonde, Silver or Grey Hair - Paraben & Sulfate Free, Vegan - 8 fl oz

**Brand:** bold uniq
**Price:** 8757 kr
**Availability:** ✅ In Stock

## Summary

> 💜 Tone it right, shine all day — because your hair deserves the spotlight!

## Quick Answers

- **What is this?** Bold Uniq Purple Shampoo - Remove Yellow Tones & Condition Damaged Hair - For Blonde, Silver or Grey Hair - Paraben & Sulfate Free, Vegan - 8 fl oz by bold uniq
- **How much does it cost?** 8757 kr with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.is](https://www.desertcart.is/products/55452994-bold-uniq-purple-shampoo-remove-yellow-tones-and-condition-damaged)

## Best For

- bold uniq enthusiasts

## Why This Product

- Trusted bold uniq brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Salon-Grade Conditioning:** Enriched with Vitamin B5 to soften, strengthen, and add a high-gloss finish to damaged or color-treated hair.
- • **Clean & Conscious Formula:** Sulfate and paraben free, vegan, and cruelty-free—because your haircare should be as ethical as it is effective.
- • **Brass-Busting Violet Power:** Deep purple pigments instantly neutralize yellow tones for salon-worthy blonde, silver, or grey hair.
- • **UV Shield for Color Longevity:** Innovative UV filters lock in your vibrant color, protecting your investment from sun damage.
- • **Smart Usage for Lasting Impact:** Use weekly to maintain icy cool tones and extend time between costly salon visits—because your time and style matter.

## Overview

Bold Uniq Purple Shampoo is a professional-grade, paraben and sulfate-free formula designed to neutralize unwanted yellow and brassy tones in blonde, silver, and grey hair. Infused with intense violet pigments and UV filters, it protects and enhances color vibrancy while conditioning damaged strands with Vitamin B5. Vegan, cruelty-free, and recommended by stylists worldwide, this 8 fl oz shampoo offers a powerful yet ethical solution for maintaining radiant, salon-quality hair at home.

## Description

desertcart.com : Bold Uniq Purple Shampoo - Remove Yellow Tones & Condition Damaged Hair - For Blonde, Silver or Grey Hair - Paraben & Sulfate Free, Vegan - 8 fl oz : Beauty & Personal Care

Review: Simply put, Excellent... - Ok so, the preface: Writing this review after 2 uses. I read dozens of reviews before buying this product. The cons I read were either 1) it didn't work or 2) it was extremely drying. I have to wonder if for 1) did you follow the directions properly and/or how light was your blonde hair to begin with? and for 2) again, did you follow the directions and what kind of hair type did you have to begin with: Is it really fine hair? Was it already damaged? How often do you wash your hair? Is it daily? So a little about me... I'm not a hair stylist but have enough family members who are to know how to be hair literate lol. I recently highlighted my hair with a cap and Wella bleach with 20 developer. Done this plenty of times in the past with great success but didn't leave the bleach in long enough so my hair had more brass than I normally like even with using a Wella toner (light ash blonde) immediately after. My hair type is medium-fine but lots of it, naturally frizzy with some wave, and is not damaged. After styling (I always use a leave-in styling conditioner prior to applying heat) my hair looks lovely. I also wash my hair every 2-3 days. With that said... here's what I've done thus far with this product. 1ST USE: left on for 3 minutes per the instructions on the bottle. Since many of the reviews commented on drying, I immediately followed it up with a 15 minute Olaplex treatment (#3 bottle). I HIGHLY recommend investing in Olaplex for restoring health back into processed hair. It's excellent. Anyway, after first use the shampoo definitely toned down the yellow/brass from my hair but not substantially. It was MINIMAL. Even I couldn't notice it at first but after styling I could definitely see a difference that left me eager and looking forward to trying it a 2nd time but leaving it on for a longer duration. Side note: I would also recommend giving your hair a few days break before using this shampoo again just to be safe. While it did not dry out my hair at all, I also hadn't washed my hair for 3 days which left some natural oils on my hair to help protect it from whatever processing it was going to endure from the shampoo. 2ND USE: My 2nd time using this shampoo was 6 days after the 1st use. It had been 2 days since I washed my hair as well. I left it on for 6 minutes this time and definitely saw a much more substantial change in my hair this go around. It toned down the brass really nicely. Some areas more than others but no worries as I like dimension. Once again, I followed up the shampoo with a 15 minute #3 Olaplex treatment. Styled my hair as usual after and still really couldn't notice any drying/damage. Perhaps because I restored health back into my hair after utilizing Olaplex? Dunno, but I'd rather be safe than sorry and will continue to follow this pattern regardless :) I plan on using this a 3rd time in about a week or 2 as I'm already very happy with the color of my hair. I will probably leave it on another 6 minutes the 3rd time just to keep the color as is. It's really important to keep in mind that this shampoo is not a LIGHTENER. Perhaps many of the individuals leaving negative reviews have different expectations than what TONING is about. A toner is not a bleach. It's a way of neutralizing a color from the opposite end of the color spectrum. Only bleach will lift color. COLOR WILL ONLY DEPOSIT COLOR. Thus, that's why depending on how lifted your hair is to begin with some people will walk away with a purple tint on their hair because the purple shampoo color deposited into the follicle. Boom, science. With all of this said here are my recommendations for using this product! 1) Use it after not washing your hair for 2-3 days to allow some natural oils to become a healthy barrier from whatever processing this shampoo will do to your follicle 2) Immediately follow it up with a leave in conditioner that works well with your hair type. I recommend Olaplex. 3) DON'T use this daily. This is definitely not a daily-use shampoo. It's meant to be used sporadically so anyone complaining about the price tag for such a small bottle is not thinking of the full picture here. 4) Follow the directions the first time around and don't leave it on for longer than 3 minutes. Slightly bump up the duration every time thereafter at your discretion or until you find a duration that works well for you. Wish I had taken before and after pics but you're going to have to trust me on the above and give it a shot yourself!!
Review: INTENSE purple hair shampoo! My go-to for quick removal of brassy tones - I have a high ombre that goes from dark brown at the roots to platinum blond at the tips. I ended up buying this Bold Uniq Purple Shampoo because of the raving reviews and I absolutely agree with them! First, this is a pretty high price for a shampoo in a relatively small bottle, HOWEVER, I would never use this as a daily shampoo unless you want purple hair. I use this as a hair mask/shampoo no more than once a week and I use a different/less intense purple shampoo for the other days. Since I don't use this daily, it lasts a LONG time so the price is worth it. The shampoo is a VERY deep/dark pigmented purple color. If you leave it in too long or use it too often, you will end up with purple hair so use it only occasionally if you're just trying to remove brass from blond. It does work as a shampoo for cleaning hair, but it is a bit harsh and makes my hair stripped/dry so I lather A LOT of conditioner afterwards to keep my hair smooth and soft. It has a nice light almost floral scent to it. If you are looking for a strong purple hair mask to remove brassy tones from blond hair quickly, I HIGHLY recommend this one. With just one application, I see a NOTICEABLE improvement in my brassy tones. I have purchased this stuff multiple times now and it's a staple in my haircare routine. Hope this helps!

## Features

- The only paraben & sulfate free purple shampoo on desertcart! Cruelty free & vegan friendly! Contains intense violet pigments to counteract unwanted yellow hues. Purple toning shampoo is suitable for use on silver, gray, blonde, bleached and highlighted hair for a radiant, brighter color.
- Extend Time Between Expensive Salon Visits: Stronger than traditional blonding shampoos, the vivid violet of silver hair shampoo enhances hair color for ice cool blonde or dazzling silver/ash tones.
- Shampoo For Blonde, Platinum & Gray/Silver Hair: Zero Yellow Purple shampoo neutralizes brassiness in blonde shades for high quality at-home hair care. Our hair products are recommended by hair stylists worldwide.
- Sulfate-Free Shampoo: SLS-free and paraben-free, blonde shampoo is formulated with Vitamin B5 derivative to soften hair strands and add shine in natural and color-treated blonde hair.
- Innovative UV Filters: Purple shampoo use protects your hair color against fading caused by damaging ultraviolet radiation to maintain your perfect shade of blonde hair.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0743CZWCP |
| Active Ingredients | vitamin b5, vitamin_e |
| Best Sellers Rank | #11,046 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #418 in Hair Shampoo |
| Brand | BOLD UNIQ |
| Brand Name | BOLD UNIQ |
| Customer Reviews | 4.3 out of 5 stars 44,362 Reviews |
| Global Trade Identification Number | 00611745861582 |
| Hair Type | Color Treated,All |
| Item Form | Liquid |
| Item Type Name | Purple - Silver Shampoo for Blonde Hair: Silver Toning Shampoo for Platinum and Violet Tones - No Yellow: Blue Hair Toner to Revitalise Blonde, Bleached and Highlighted Hair - Sulphate-Free (237ml) |
| Item Weight | 326 Grams |
| Manufacturer | BOLD UNIQ |
| Material Type Free | Sulfate Free, Paraben Free, Formaldehyde Free, Mineral Oil Free, Phthalate Free |
| Number of Items | 1 |
| Product Benefits | UV Protection, Hydrating, Color Protection, Softening, Strengthening, High Gloss |
| Scent | Unscented |
| Scent Name | Unscented |
| Special Ingredients | Purple Shampoo |
| UPC | 611745861582 |
| Unit Count | 8.45 Fluid Ounces |

## Product Details

- **Brand:** BOLD UNIQ
- **Hair Type:** Color Treated,All
- **Item Form:** Liquid
- **Material Type Free:** Sulfate Free, Paraben Free, Formaldehyde Free, Mineral Oil Free, Phthalate Free
- **Product Benefits:** UV Protection, Hydrating, Color Protection, Softening, Strengthening, High Gloss

## Images

![Bold Uniq Purple Shampoo - Remove Yellow Tones & Condition Damaged Hair - For Blonde, Silver or Grey Hair - Paraben & Sulfate Free, Vegan - 8 fl oz - Image 1](https://m.media-amazon.com/images/I/81aurMIey7L.jpg)
![Bold Uniq Purple Shampoo - Remove Yellow Tones & Condition Damaged Hair - For Blonde, Silver or Grey Hair - Paraben & Sulfate Free, Vegan - 8 fl oz - Image 2](https://m.media-amazon.com/images/I/81EwfgNU61L.jpg)
![Bold Uniq Purple Shampoo - Remove Yellow Tones & Condition Damaged Hair - For Blonde, Silver or Grey Hair - Paraben & Sulfate Free, Vegan - 8 fl oz - Image 3](https://m.media-amazon.com/images/I/71Djc1s4g4L.jpg)
![Bold Uniq Purple Shampoo - Remove Yellow Tones & Condition Damaged Hair - For Blonde, Silver or Grey Hair - Paraben & Sulfate Free, Vegan - 8 fl oz - Image 4](https://m.media-amazon.com/images/I/81gBGJnozfL.jpg)
![Bold Uniq Purple Shampoo - Remove Yellow Tones & Condition Damaged Hair - For Blonde, Silver or Grey Hair - Paraben & Sulfate Free, Vegan - 8 fl oz - Image 5](https://m.media-amazon.com/images/I/61RbRbWiOdL.jpg)

## Available Options

This product comes in different **Style** options.

## Questions & Answers

**Q: Does the Purple Shampoo work on all blonde, platinum, silver or gray hair?**
A: Yes, our product is designed for use on blonde, platinum & silver/gray hair types. It can also be used on blonde highlights or balayage to freshen your tone.

**Q: Will this product help to remove stubborn brassy/yellow tones?**
A: Yes! That's the main use that over one million happy customers purchase the product for. It's potent, and gets to work quick to beat the brass!

**Q: Is this product paraben & sulfate free?**
A: Yes, this product is free from sulfates & parabens and is 100% cruelty free & vegan friendly! Our packaging is also made from 100% recycled plastic, and is fully recyclable too. For every bottle you buy, we remove a bottle from the oceans.

**Q: Do I get great results after one use?**
A: Yes! Our Purple Shampoo works within minutes, we have a great little guide written by the Bold Uniq experts that comes in the box that tells you the suggested leave in time for your desired shade.

**Q: Will the product dye my brown/brunette hair blonde?**
A: Unfortunately not, this is a common question we get. If you are looking to transition from brunette to blonde then you need to use a hair dye, this product is not a hair dye and will not change your brunette hair to blonde.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Simply put, Excellent...
*by J***V on August 5, 2018*

Ok so, the preface: Writing this review after 2 uses. I read dozens of reviews before buying this product. The cons I read were either 1) it didn't work or 2) it was extremely drying. I have to wonder if for 1) did you follow the directions properly and/or how light was your blonde hair to begin with? and for 2) again, did you follow the directions and what kind of hair type did you have to begin with: Is it really fine hair? Was it already damaged? How often do you wash your hair? Is it daily? So a little about me... I'm not a hair stylist but have enough family members who are to know how to be hair literate lol. I recently highlighted my hair with a cap and Wella bleach with 20 developer. Done this plenty of times in the past with great success but didn't leave the bleach in long enough so my hair had more brass than I normally like even with using a Wella toner (light ash blonde) immediately after. My hair type is medium-fine but lots of it, naturally frizzy with some wave, and is not damaged. After styling (I always use a leave-in styling conditioner prior to applying heat) my hair looks lovely. I also wash my hair every 2-3 days. With that said... here's what I've done thus far with this product. 1ST USE: left on for 3 minutes per the instructions on the bottle. Since many of the reviews commented on drying, I immediately followed it up with a 15 minute Olaplex treatment (#3 bottle). I HIGHLY recommend investing in Olaplex for restoring health back into processed hair. It's excellent. Anyway, after first use the shampoo definitely toned down the yellow/brass from my hair but not substantially. It was MINIMAL. Even I couldn't notice it at first but after styling I could definitely see a difference that left me eager and looking forward to trying it a 2nd time but leaving it on for a longer duration. Side note: I would also recommend giving your hair a few days break before using this shampoo again just to be safe. While it did not dry out my hair at all, I also hadn't washed my hair for 3 days which left some natural oils on my hair to help protect it from whatever processing it was going to endure from the shampoo. 2ND USE: My 2nd time using this shampoo was 6 days after the 1st use. It had been 2 days since I washed my hair as well. I left it on for 6 minutes this time and definitely saw a much more substantial change in my hair this go around. It toned down the brass really nicely. Some areas more than others but no worries as I like dimension. Once again, I followed up the shampoo with a 15 minute #3 Olaplex treatment. Styled my hair as usual after and still really couldn't notice any drying/damage. Perhaps because I restored health back into my hair after utilizing Olaplex? Dunno, but I'd rather be safe than sorry and will continue to follow this pattern regardless :) I plan on using this a 3rd time in about a week or 2 as I'm already very happy with the color of my hair. I will probably leave it on another 6 minutes the 3rd time just to keep the color as is. It's really important to keep in mind that this shampoo is not a LIGHTENER. Perhaps many of the individuals leaving negative reviews have different expectations than what TONING is about. A toner is not a bleach. It's a way of neutralizing a color from the opposite end of the color spectrum. Only bleach will lift color. COLOR WILL ONLY DEPOSIT COLOR. Thus, that's why depending on how lifted your hair is to begin with some people will walk away with a purple tint on their hair because the purple shampoo color deposited into the follicle. Boom, science. With all of this said here are my recommendations for using this product! 1) Use it after not washing your hair for 2-3 days to allow some natural oils to become a healthy barrier from whatever processing this shampoo will do to your follicle 2) Immediately follow it up with a leave in conditioner that works well with your hair type. I recommend Olaplex. 3) DON'T use this daily. This is definitely not a daily-use shampoo. It's meant to be used sporadically so anyone complaining about the price tag for such a small bottle is not thinking of the full picture here. 4) Follow the directions the first time around and don't leave it on for longer than 3 minutes. Slightly bump up the duration every time thereafter at your discretion or until you find a duration that works well for you. Wish I had taken before and after pics but you're going to have to trust me on the above and give it a shot yourself!!

### ⭐⭐⭐⭐⭐ INTENSE purple hair shampoo! My go-to for quick removal of brassy tones
*by L***E on April 18, 2024*

I have a high ombre that goes from dark brown at the roots to platinum blond at the tips. I ended up buying this Bold Uniq Purple Shampoo because of the raving reviews and I absolutely agree with them! First, this is a pretty high price for a shampoo in a relatively small bottle, HOWEVER, I would never use this as a daily shampoo unless you want purple hair. I use this as a hair mask/shampoo no more than once a week and I use a different/less intense purple shampoo for the other days. Since I don't use this daily, it lasts a LONG time so the price is worth it. The shampoo is a VERY deep/dark pigmented purple color. If you leave it in too long or use it too often, you will end up with purple hair so use it only occasionally if you're just trying to remove brass from blond. It does work as a shampoo for cleaning hair, but it is a bit harsh and makes my hair stripped/dry so I lather A LOT of conditioner afterwards to keep my hair smooth and soft. It has a nice light almost floral scent to it. If you are looking for a strong purple hair mask to remove brassy tones from blond hair quickly, I HIGHLY recommend this one. With just one application, I see a NOTICEABLE improvement in my brassy tones. I have purchased this stuff multiple times now and it's a staple in my haircare routine. Hope this helps!

### ⭐⭐⭐⭐⭐ The best purple shampoo I've ever used.
*by O***R on May 30, 2022*

There were pro's and cons to all of the products in this combo pack, but overall I have to say that I love this shampoo and conditioner. The shampoo was unfortunately the most drying of any purple shampoo I've ever used (and I've used many), but in contrast, the conditioner was by far the most hydrating, so they definitely balanced each other out. After using the shampoo (which I actually applied to dry hair for more color depositing), and then followed by using the conditioner in the shower, my hair was soft, smelled great, and the tone was absolutely brilliant. Currently I'm embracing my gray, so my natural hair is growing in silver and the ends are still yellow/blonde. This turned all of my hair a silver color and reduced the transition line, and really brightened it up. I'm so impressed that I'll probably tell my colorist about this line, as she is always keen to learn about new purple shampoo products that she can tell others about and use herself. As far as the purple hair mask goes, I am really disappointed. I tried this about a week after using and loving the shampoo/conditioning combo, thinking that it would give it an extra boost of toning. It softened my hair ok, but the color was terrible, nothing like the other products. It definitely has more blue color in it, which can be seen before even applying the hair mask. After leaving it in for a few minutes and rinsing, I found that it had completely darkened my hair. Even my natural silver was muted and dull, all of the silvery brightness was gone. It made my hair not only look like dirty dishwater, but about 3 shades darker than before. I will never use the hair mask again, and I'm extremely disappointed in this particular product, especially after how well the original shampoo/conditioner worked and how much I loved it. Every product works differently on different hair types, but unfortunately I cannot recommend the conditioning hair mask due to the fact that the toning properties were drastically different than the other products, and made my hair look really dull and lifeless. This is really unfortunate, because all of these products should work together seamlessly, but they do not. However... as I said...the shampoo/conditioner combo is wonderful, and I will be telling everyone about it who is looking to transition to their natural grey or just trying to make their light blonde hair more pale/to remove the yellow tones. It brightens perfectly, and really creates/accentuates the silver highlights. These products are a bit pricy, but I honestly believe that they are well worth the cost because I know that I will not have to use them as often as other products I've tried. Other than the purple conditioning mask, I'm very very happy with this purchase.

## Frequently Bought Together

- Bold Uniq Purple Shampoo - Remove Yellow Tones & Condition Damaged Hair - For Blonde, Silver or Grey Hair - Paraben & Sulfate Free, Vegan - 8 fl oz
- BOLD UNIQ Purple Leave In Conditioner for Dry & Damaged Blonde, Platinum & Gray/Silver Hair. Light Toning, Hydrating & Detangling. Peta-approved, Vegan & Cruelty-Free. Sulfate & Paraben Free.

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*Product available on Desertcart Iceland*
*Store origin: IS*
*Last updated: 2026-03-17*