As I Am So Much Moisture

I really like this brand and now so does my hair!! It can be a bit runny cause unintentional over pump and buy more often than planned, but it definitely adds more and lasting moisture to my hair after applying! In addition, to the noticeable softness and fluff and pleasant scent! Yes, it's a fir me and my family!! Thank you, for creating this wonderful hair care line for thirsty, natural hair that appreciate genuine tlc at an affordable price 🏆🎯

I use this between shampoos to add hydration and refresh my waves and it works great.

I purchased this because my hair was lacking moisture and was told by a few people to give this a try. The first time I used this, I parted my hair in four seconds, detangled and applied it to each section. I then sealed my ends with tgin's argon oil and wrapped my hair. When I woke up the next day and unwrapped my hair and my jaw dropped. My hair had shine, was soft, it was bouncy and looked and felt so moisturized. I now use this almost every night. WOW. I love that it is water based, has no protein, and is light weight. The reason for the title is because of the way it looks. It looks like something I won't spell out but yeah. Great product and great price.

Looking for a product to add moisture to my newly relaxed hair. The moisturizer smells good and feels great on my hair. This would have been a great product when I was natural. With relaxed hair, it is a little more “wet” than I like. Decided to use it at night before I tie my hair up for bedtime.

This moisturizer definitely lives up to its claim! It offers exceptional, long-lasting hydration, leaving my hair incredibly soft, smooth, and easy to style. I love how it adds moisture without weighing my hair down or creating a greasy feel. Just a small amount makes a big difference, and it's become an essential part of my hair care routine that I can't live without!

I have two boys with very curly hair and very different hair types. I have been using ‘as I am’ hair products for them for years but never this specific product. I tried this for the first time and holy moly is it awesome! I could immediately tell a difference in how moisturized their hair felt and looked. Their curls were more defined and tight and so much less frizz. Our daily routine is to spritz water and detangler, then I work in with my hands this ‘AsIAm’ So Much Moisture product, and use a wide tooth comb to comb through their curls. I follow with a tiny bit of ‘As I Am’ curling jelly. You can’t tell there is product in my boys hair because it doesn’t leave residue or look stiff, like some products. It leaves their hair looking very natural, healthy, and defined shiny curls. A bonus is everyone comments on how amazing my boys hair smells too!

Short nature 4c hair was dry. I have tried everything. I used Mielle daily lotion then saw this on Instagram. Tried it. It really works. My hair is moist and so soft and my coils are very defined. Am giving my Mielle to my mom as her hair loves it. This is my ONLY hair lotion.

As I Am So Much Moisture Classic Lotion is uncomfortable to use by the directions. I purchased it because it is oil-free, however: 1. It is literally the consistency of balsamic dressing--so thin that it is tedious to use with the provided pump. It should be sold as a mist/spray. 2. It is best used is on DRY HAIR only, especially densely coiled "low porosity" hair. 3. Having said that, when used on wet hair, it will NOT absorb and impede the air-drying process. It literally slips and slides down all over EVERYTHING. It is uncomfortable and kind of gross. All these facts considered are what made me write this review. Today was the last straw! There was a sloppy As I Am avalanche dripping down the back of my neck. My hair takes HOURS to dry with this stuff in it, BUT 1. It conditions hair texture immediately upon application, making wet hair easier to style 2. It is oil-free and light. At least it won't leave stains! ...just a giant, wet mess. I will see how it works IN A SPRAY BOTTLE on CLEAN, DRY HAIR. That is "As It Should Be"