--- product_id: 550077657 title: "DAE Violet Hour Purple Shampoo - Fights Brassiness, Enhances Color" brand: "dae" price: "7345 kr" currency: ISK in_stock: true reviews_count: 9 category: "Dae" url: https://www.desertcart.is/products/550077657-dae-violet-hour-purple-shampoo-fights-brassiness-enhances-color store_origin: IS region: Iceland --- # Strengthens elasticity Boosts keratin & moisture Neutralizes brassiness DAE Violet Hour Purple Shampoo - Fights Brassiness, Enhances Color **Brand:** dae **Price:** 7345 kr **Availability:** ✅ In Stock ## Summary > 💜 Elevate your color game—because dull hair is so last season! ## Quick Answers - **What is this?** DAE Violet Hour Purple Shampoo - Fights Brassiness, Enhances Color by dae - **How much does it cost?** 7345 kr with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.is](https://www.desertcart.is/products/550077657-dae-violet-hour-purple-shampoo-fights-brassiness-enhances-color) ## Best For - dae enthusiasts ## Why This Product - Trusted dae brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Moisture meets strength:** Moringa leaf extract restores hydration while boosting natural keratin production. - • **Resilient strands, always:** Cactus flower extract fortifies hair elasticity to prevent breakage and promote healthy follicles. - • **Power-packed plant proteins:** Quinoa protein delivers silky softness and radiant shine with every wash. - • **Brassiness? Not on your watch!:** Violet pigments instantly refresh and enhance color depth for blonde, gray, and lightened hair. - • **Clean beauty, conscious choice:** Vegan, sulfate-free, cruelty-free formula in recyclable packaging—because your hair and planet deserve the best. ## Overview DAE Violet Hour Purple Shampoo is a sulfate-free, vegan formula designed to fight brassiness and enhance the depth and dimension of blonde, gray, and lightened brunette hair. Infused with quinoa protein, cactus flower, and moringa leaf extracts, it strengthens, moisturizes, and repairs damage while delivering a fresh citrus scent. Responsibly made with cruelty-free ingredients and recyclable packaging, it’s the perfect choice for vibrant, healthy color-treated hair. ## Description desertcart.com : DAE Violet Hour Purple Shampoo - Fights Brassiness, Enhances Color | Enhances color depth and dimension, Repairs damage, For blonde, gray or lightened hair, Vegan, Sulfate-free, Cruelty-free : Beauty & Personal Care Review: Literally game changer - Honestly one of the best purple shampoos!! Review: A great quality shampoo.🧴 - I just love this shampoo. I’m very fussy because about shampoo for colored hair it because it’s hard to find a good one. It made my hair feel very clean, soft and it smells great too. I will definitely buy this shampoo again. It’s very reasonably priced also. ## Features - REFRESH COLOR - Violet Hour Purple Shampoo helps counteract brassiness, enhances depth and dimension of color, and repairs damage. - HAIR TYPE - For blonde, gray, and lightened brunette hair. - KEY INGREDIENTS - Quinoa Protein: Helps increase softness and shine. Cactus Flower Extract: Strengthens elasticity, prevent breakage, and promote healthy follicles. Moringa Leaf Extract: Boosts keratin production and restores moisture. - RESPONSIBLY MADE - Vegan, sulfate-free, cruelty-free, and comes in recyclable packaging. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B0C38366WQ | | Active Ingredients | See Below | | Best Sellers Rank | #11,226 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #517 in Hair Shampoo | | Brand | DAE | | Brand Name | DAE | | Customer Reviews | 4.4 out of 5 stars 99 Reviews | | Hair Type | Color Treated | | Item Form | Liquid | | Item Weight | 10 ounces | | Manufacturer | DAE | | Manufacturer Part Number | 2539534 | | Material Type Free | Cruelty-Free, No Synthetic Colors, Vegan | | Model Number | 2539534 | | Number of Items | 1 | | Product Benefits | Color Protection | | Scent | Citrus | | Scent Name | Citrus | | UPC | 850014618315 | | Unit Count | 10 Ounce | ## Product Details - **Brand:** DAE - **Hair Type:** Color Treated - **Item Form:** Liquid - **Material Type Free:** Cruelty-Free, No Synthetic Colors, Vegan - **Product Benefits:** Color Protection ## Images ![DAE Violet Hour Purple Shampoo - Fights Brassiness, Enhances Color - Image 1](https://m.media-amazon.com/images/I/41fS7YjBVBL.jpg) ![DAE Violet Hour Purple Shampoo - Fights Brassiness, Enhances Color - Image 2](https://m.media-amazon.com/images/I/718U6IYbHzL.jpg) ![DAE Violet Hour Purple Shampoo - Fights Brassiness, Enhances Color - Image 3](https://m.media-amazon.com/images/I/71CUfxMzdvL.jpg) ![DAE Violet Hour Purple Shampoo - Fights Brassiness, Enhances Color - Image 4](https://m.media-amazon.com/images/I/91IVSWwwuOL.jpg) ![DAE Violet Hour Purple Shampoo - Fights Brassiness, Enhances Color - Image 5](https://m.media-amazon.com/images/I/91HH9I+S27L.jpg) ## Available Options This product comes in different **Color** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Literally game changer *by L***Y on June 26, 2026* Honestly one of the best purple shampoos!! ### ⭐⭐⭐⭐⭐ A great quality shampoo.🧴 *by D***N on December 10, 2025* I just love this shampoo. I’m very fussy because about shampoo for colored hair it because it’s hard to find a good one. It made my hair feel very clean, soft and it smells great too. I will definitely buy this shampoo again. It’s very reasonably priced also. ### ⭐⭐⭐⭐⭐ Love it *by A***T on October 24, 2023* I finally ran out of my last purple shampoo and figured I should maybe try a new one. The last one didn’t seem to work very well, it was super drying, and it had a really strong “old lady” scent. I came across this and figured it had enough good reviews for me to at least give it a try. I’m so glad I did. As soon as my hair dried after the first use, I could tell it made a major difference in the brassy tones my grey and balayaged hair had. I decided I’d use it again for a second day in a row, and I feel like it made a small but noticeable improvement again. I don’t intend on using this daily, so it should last me a while, and because it works so well, I don’t think I’ll be looking for an alternative when this runs out. It’s expensive, but for a product that works as intended, it feels worth it. I also really like the scent more than my last shampoo. It also feels thick and a little goes a long way - it lathers up really well. My only gripe might be the packaging. I don’t look forward to when the product is running low and having to figure out how to get the last bit out. The pump also only dispenses a tiny amount at a time, but to me this is more acceptable since it will help me limit how much product I use since I feel like I need much less of this than other hair products. ## Frequently Bought Together - DAE Hair Violet Hour Purple Shampoo - Fights Brasiness, Enhances Color, & Repairs Damage (10 oz) - DAE Signature Conditioner - Hydrates & Protects Hair, Calms Frizzy Hair & Locks in Moisture (10 oz) - DAE Hair Mirage Mist Leave-In Conditioner - Detangles, Conditions & Heat Protection --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.is/products/550077657-dae-violet-hour-purple-shampoo-fights-brassiness-enhances-color](https://www.desertcart.is/products/550077657-dae-violet-hour-purple-shampoo-fights-brassiness-enhances-color) --- *Product available on Desertcart Iceland* *Store origin: IS* *Last updated: 2026-08-22*