---
product_id: 5452467
title: "Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Ash Blonde 7A, 1 Hair Dye Kit"
brand: "l'oreal paris"
price: "3754 kr"
currency: ISK
in_stock: true
reviews_count: 12
category: "L'oreal Paris"
url: https://www.desertcart.is/products/5452467-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye
store_origin: IS
region: Iceland
---

# Up to 9 weeks fade-defying color UV filter & Vitamin E shine protect No-drip gel formula for precise application Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Ash Blonde 7A, 1 Hair Dye Kit

**Brand:** l'oreal paris
**Price:** 3754 kr
**Availability:** ✅ In Stock

## Summary

> ✨ Own your glow with fade-defying brilliance! ✨

## Quick Answers

- **What is this?** Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Ash Blonde 7A, 1 Hair Dye Kit by l'oreal paris
- **How much does it cost?** 3754 kr with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.is](https://www.desertcart.is/products/5452467-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Complete Care Kit:** Includes color gel, developer crème, shine protect conditioner, gloves, and instructions for a flawless at-home experience.
- • **Long-Lasting Radiance:** Enjoy vibrant, fade-defying color that stays luminous for up to 9 weeks, keeping your hair salon-fresh longer.
- • **Precision No-Drip Formula:** Gel texture ensures mess-free, exact application with superior hair fiber coating for rich, even color.
- • **UV & Vitamin E Protection:** Shine Protect Conditioner shields your color from fading caused by UV exposure, locking in brilliance and softness.
- • **Gray Coverage & Conditioning:** Effectively covers stubborn grays while infusing hair with conditioning agents for silky, resilient strands.

## Overview

L'Oreal Paris Superior Preference Permanent Hair Color delivers rich, luminous, and fade-defying hair color with up to 9 weeks of radiance. Featuring a no-drip gel formula for precise application and a UV-filtered, Vitamin E-infused Shine Protect Conditioner, this kit covers gray hair effectively while conditioning for silky, resilient hair. Perfect for all hair types, it offers salon-quality results at home in over 50 vibrant shades.

## Description

Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.

Review: Salon Quality Hair at Home! Perfect, Shiny & Beautiful Color! - L'Oreal Superior Preference Light Amber Brown is one of the best colors I've used & I normally buy the more expensive, salon equivalent brands but never again! This is the 2nd time I've used L'Oreal Superior Preference color, once when I was dark blonde. I just can't get over how soft & unbelievably shiny my hair looks after using the color, plus my hair seems to have more volume! I'm so thrilled with these results! Previously, I'd chose a professional formula in another brand & my hair was not light copper brown but bright fire engine red! Despite using clarifying shampoo till I was waterlogged, I still had bright red clown hair! Not anymore! I'm so thrilled with the not only the excellent coverage for my few stubborn grays but my hair just looks and feels incredible! L'Oreal Superior Preference Light Amber Brown gave me the beautiful, professional looking color I'd been wanting - a nice light brown with just the perfect amount of copper so it looks like my natural hair color. Finally, I can stop hiding under beanies & ball caps! No wonder stylists warn against box colors! I think my hair definitely looks like I had it done in a salon! Oh! Those stubborn gray hairs? Completely vanished!
Review: Just Do IT! - I ordered Cool Darkest Brown 3C// I have brown hair with a brassy red/orange color that seems to have gotten more brassy the older I've gotten. This stuff is the perfect color, it takes my hair back to chocolate brown, I am very satisfied I honestly was expecting it to come out darker but it's perfect.

## Features

- Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types
- No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating
- Hair Color Kit: Includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair
- L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B000KOUGJ6 |
| Best Sellers Rank | #172 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Color |
| Customer Reviews | 4.5 4.5 out of 5 stars (54,807) |
| Is Discontinued By Manufacturer  | No |
| Item model number  | CX |
| Manufacturer  | L'Oreal Paris |
| Product Dimensions  | 6.3 x 3.55 x 2.25 inches; 0.35 ounces |
| UPC  | 071249253151 |

## Product Details

- **Brand:** L'Oreal Paris
- **Color:** 7A Dark Ash Blonde
- **Item Form:** Kit
- **Package Information:** Box

## Images

![Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Ash Blonde 7A, 1 Hair Dye Kit - Image 1](https://m.media-amazon.com/images/I/81XTOY-bICL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: What is L’Oreal Preference haircolor?​**
A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

**Q: What has changed with the new formula?**
A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

**Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?**
A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

**Q: Which L’Oreal Preference shade should I choose?**
A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

**Q: What should I use to maintain my hair color?**
A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Salon Quality Hair at Home! Perfect, Shiny & Beautiful Color!
*by J***G on November 1, 2025*

L'Oreal Superior Preference Light Amber Brown is one of the best colors I've used & I normally buy the more expensive, salon equivalent brands but never again! This is the 2nd time I've used L'Oreal Superior Preference color, once when I was dark blonde. I just can't get over how soft & unbelievably shiny my hair looks after using the color, plus my hair seems to have more volume! I'm so thrilled with these results! Previously, I'd chose a professional formula in another brand & my hair was not light copper brown but bright fire engine red! Despite using clarifying shampoo till I was waterlogged, I still had bright red clown hair! Not anymore! I'm so thrilled with the not only the excellent coverage for my few stubborn grays but my hair just looks and feels incredible! L'Oreal Superior Preference Light Amber Brown gave me the beautiful, professional looking color I'd been wanting - a nice light brown with just the perfect amount of copper so it looks like my natural hair color. Finally, I can stop hiding under beanies & ball caps! No wonder stylists warn against box colors! I think my hair definitely looks like I had it done in a salon! Oh! Those stubborn gray hairs? Completely vanished!

### ⭐⭐⭐⭐⭐ Just Do IT!
*by M***T on February 20, 2026*

I ordered Cool Darkest Brown 3C// I have brown hair with a brassy red/orange color that seems to have gotten more brassy the older I've gotten. This stuff is the perfect color, it takes my hair back to chocolate brown, I am very satisfied I honestly was expecting it to come out darker but it's perfect.

### ⭐⭐⭐⭐⭐ Fantastic color.
*by B***N on February 20, 2026*

Fantastic color ! Compared to beauty shops $65.00. Color this a pure match. Love the product.

## Frequently Bought Together

- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 7A Dark Ash Blonde, Pack of 1, Hair Dye
- L'Oreal Paris Excellence Creme Permanent Hair Color, 6A Light Ash Brown, 100 percent Gray Coverage Hair Dye, Pack of 2
- L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye

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**Shop now:** [https://www.desertcart.is/products/5452467-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye](https://www.desertcart.is/products/5452467-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye)

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*Product available on Desertcart Iceland*
*Store origin: IS*
*Last updated: 2026-03-03*