---
product_id: 5399067
title: "Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Lightest Ash Blonde 9.5A, 1 Hair Dye Kit"
brand: "l'oreal paris"
price: "3685 kr"
currency: ISK
in_stock: true
reviews_count: 8
category: "L'oreal Paris"
url: https://www.desertcart.is/products/5399067-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye
store_origin: IS
region: Iceland
---

# Up to 9 weeks fade-defying color Ammonia-free & conditioning with Vitamin E No-drip gel formula for precise application Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Lightest Ash Blonde 9.5A, 1 Hair Dye Kit

**Brand:** l'oreal paris
**Price:** 3685 kr
**Availability:** ✅ In Stock

## Summary

> ✨ Own your glow with fade-defying brilliance!

## Quick Answers

- **What is this?** Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Lightest Ash Blonde 9.5A, 1 Hair Dye Kit by l'oreal paris
- **How much does it cost?** 3685 kr with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.is](https://www.desertcart.is/products/5399067-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Nourishing Care:** Infused with Vitamin E and a UV filter, the Shine Protect Conditioner locks in color and leaves hair silky and resilient.
- • **Gray Coverage Mastery:** Effectively covers stubborn grays while maintaining natural depth and dimension.
- • **Long-Lasting Radiance:** Enjoy vibrant, luminous hair color that stays fresh for up to 9 weeks—no fading, no compromise.
- • **Precision Application:** No-drip gel formula ensures mess-free, salon-quality coverage with every use.
- • **Signature Shade Selection:** Choose from over 50 luminous shades to express your unique style and stand out effortlessly.

## Overview

L'Oreal Paris Superior Preference Permanent Hair Color delivers rich, luminous, and fade-defying color for up to 9 weeks. Featuring a no-drip gel formula and a Vitamin E-infused Shine Protect Conditioner, it offers precise application, excellent gray coverage, and lasting vibrancy in over 50 shades—all ammonia-free for healthier hair.

## Description

Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.

Review: Salon Quality Hair at Home! Perfect, Shiny & Beautiful Color! - L'Oreal Superior Preference Light Amber Brown is one of the best colors I've used & I normally buy the more expensive, salon equivalent brands but never again! This is the 2nd time I've used L'Oreal Superior Preference color, once when I was dark blonde. I just can't get over how soft & unbelievably shiny my hair looks after using the color, plus my hair seems to have more volume! I'm so thrilled with these results! Previously, I'd chose a professional formula in another brand & my hair was not light copper brown but bright fire engine red! Despite using clarifying shampoo till I was waterlogged, I still had bright red clown hair! Not anymore! I'm so thrilled with the not only the excellent coverage for my few stubborn grays but my hair just looks and feels incredible! L'Oreal Superior Preference Light Amber Brown gave me the beautiful, professional looking color I'd been wanting - a nice light brown with just the perfect amount of copper so it looks like my natural hair color. Finally, I can stop hiding under beanies & ball caps! No wonder stylists warn against box colors! I think my hair definitely looks like I had it done in a salon! Oh! Those stubborn gray hairs? Completely vanished!
Review: Covers grey and doesn’t make hair too dark - I am a natural redhead, and even though I have mostly grey hair now, have always had a very hard time finding hair color that wouldn’t make my hair too dark. This is the first product that actually covers the grey and delivers a light reddish blond color. Yay!

## Features

- Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types
- No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating
- Hair Color Kit: Includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair
- L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B004C015LM |
| Best Sellers Rank | #145 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Color |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Color | 9.5A Lightest Ash Blonde |
| Container Type | Box |
| Customer Reviews | 4.5 out of 5 stars 55,091 Reviews |
| Global Trade Identification Number | 00071249253281 |
| Hair Color Permanence | Permanent |
| Hair Type | Normal |
| Item Form | Gel |
| Item Weight | 0.4 Ounces |
| Manufacturer | L'Oreal Paris |
| Material Features | Compostable |
| Material Type Free | Ammonia Free |
| Number of Items | 1 |
| Package Information | Box |
| Product Benefits | Hair Coloring |
| UPC | 071249253281 071249078693 |
| Unit Count | 1 Count |

## Product Details

- **Brand:** L'Oreal Paris
- **Color:** 9.5A Lightest Ash Blonde
- **Item Form:** Gel
- **Package Information:** Box
- **Product Benefits:** Hair Coloring

## Images

![Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Lightest Ash Blonde 9.5A, 1 Hair Dye Kit - Image 1](https://m.media-amazon.com/images/I/818S5zvpldL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: What is L’Oreal Preference haircolor?​**
A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

**Q: What has changed with the new formula?**
A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

**Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?**
A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

**Q: Which L’Oreal Preference shade should I choose?**
A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

**Q: What should I use to maintain my hair color?**
A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Salon Quality Hair at Home! Perfect, Shiny & Beautiful Color!
*by J***G on November 1, 2025*

L'Oreal Superior Preference Light Amber Brown is one of the best colors I've used & I normally buy the more expensive, salon equivalent brands but never again! This is the 2nd time I've used L'Oreal Superior Preference color, once when I was dark blonde. I just can't get over how soft & unbelievably shiny my hair looks after using the color, plus my hair seems to have more volume! I'm so thrilled with these results! Previously, I'd chose a professional formula in another brand & my hair was not light copper brown but bright fire engine red! Despite using clarifying shampoo till I was waterlogged, I still had bright red clown hair! Not anymore! I'm so thrilled with the not only the excellent coverage for my few stubborn grays but my hair just looks and feels incredible! L'Oreal Superior Preference Light Amber Brown gave me the beautiful, professional looking color I'd been wanting - a nice light brown with just the perfect amount of copper so it looks like my natural hair color. Finally, I can stop hiding under beanies & ball caps! No wonder stylists warn against box colors! I think my hair definitely looks like I had it done in a salon! Oh! Those stubborn gray hairs? Completely vanished!

### ⭐⭐⭐⭐⭐ Covers grey and doesn’t make hair too dark
*by L***S on February 19, 2026*

I am a natural redhead, and even though I have mostly grey hair now, have always had a very hard time finding hair color that wouldn’t make my hair too dark. This is the first product that actually covers the grey and delivers a light reddish blond color. Yay!

### ⭐⭐⭐⭐⭐ Fantastic color.
*by B***N on February 20, 2026*

Fantastic color ! Compared to beauty shops $65.00. Color this a pure match. Love the product.

## Frequently Bought Together

- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 9.5A Lightest Ash Blonde, Pack of 1, Hair Dye
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 9A Light Ash Blonde, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
- L'Oreal Paris Magic Root Cover Up Spray For Blondes with Dark Roots, Color Concealer, Ammonia and Peroxide Free, Light Blonde, 2 fl. oz.

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*Product available on Desertcart Iceland*
*Store origin: IS*
*Last updated: 2026-03-05*