Colgate Optic White Stain Fighter with Baking Soda Whitening Toothpaste, Clean Mint Flavor, Removes Surface Stains, Enamel-Safe for Daily Use, Teeth Whitening Toothpaste with Fluoride, 6 Oz Tube

Tried many toothpastes and this is probably my all time favorite. It tastes good and leaves the mouth fresh for hours after using. My mouth feels cleaner when I use this vs other toothpastes and has an ultra clean feel and fresh scent immediately after using. You get a nice sized tube for the value and every time I use it it never disappoints. Whitening factor isn't bad either. I'd recommend it for the effectiveness, scent, quality and freshness.

Amazing stain fighter. One of the best toothpastes around

Don't let the compact size fool you; this product delivers exceptional value, consistently exceeding my expectations. In fact, I've repurchased it three times, a testament to its reliable performance and undeniable quality. What truly sets it apart is its remarkable ability to leave my breath feeling incredibly fresh a sensation that's both immediate and long-lasting. The texture is another standout feature. It's not overly abrasive, but rather a perfectly balanced consistency that provides a satisfying clean without feeling harsh. This makes it a pleasant experience, even for daily use. I appreciate the way it effectively cleanses, leaving a refreshing tingle that signals a thorough clean. For anyone prioritizing long-lasting fresh breath, this product is a game-changer. Furthermore, the small size is a practical advantage. It's ideal for travel or keeping in a purse or pocket. this product offers an impressive combination of value, efficacy, and user-friendly features. It delivers on its promise of fresh breath, and its consistent performance has earned my loyalty. If you're seeking a reliable and effective solution for lasting breath freshness, I highly recommend giving this product a try. You won't be disappointed.

I bought on sale. I honestly don't notice a difference in the color of my teeth. The texture and consistency (stickiness) is about the same as other toothpastes. I did notice that this does get clumpy around the place where the toothpaste comes out. It's a mid size tube, not the biggest/

My favorite toothpaste and I use daily

Verify purchase love this too phase to my go to for my whole family. We love it. We can’t see differences in our teeth shading. I would recommend value for your money. Quick delivery, just as described Ease of use Great Taste

Good price, good quality.

I’ve been using Colgate Optic White for about two weeks now, and I’m genuinely impressed with the results. I drink coffee daily and occasionally red wine, so my teeth were starting to show some mild staining. I didn’t want to spend money on expensive whitening kits, so I decided to give this toothpaste a try—and I’m glad I did. After just 3–4 days of consistent use (morning and night), I started to notice a difference. My teeth looked brighter and felt cleaner. By the end of the first week, even my partner noticed the change without me saying anything. That was the real confirmation that it was working. The flavor is a clean, minty taste—not overpowering—and it leaves my mouth feeling fresh without that gritty texture some whitening toothpastes have. It also hasn’t made my teeth sensitive, which is a huge plus since I’ve had that issue with other whitening products in the past.

I don't really notice any whitening but it definitely maintains the whiteness I have from using other products. Get crest 3D white instead. That one is amazing.