
















🦷 Elevate your oral care game with the smartest brush in the room!
The Oral-B iO10 Electric Toothbrush combines cutting-edge AI position detection and real-time feedback via its smart charger to deliver 100% more plaque removal in just one week. Featuring a dentist-inspired round brush head for immediate whitening, 7 customizable modes, and a travel-friendly charging case, it’s engineered for adults seeking a professional, personalized clean every day.





| Units | 1 count |
| Manufacturer contact | Procter & Gamble UK, Weybridge, Surrey, KT13 0XP |
| Country of origin | Germany |
| Brand | Oral-B |
| Format | M10 |
| Age Range Description | Adult |
T**S
Fantastic Toothbrush, But Wifi Setup Was Tricky
I’ve been using the Oral-B iO10 Electric Toothbrush for a few weeks now, and I must say it’s an excellent product. The Cosmic Black design is sleek and modern, and it feels solid and high-quality in hand. The 7 modes offer plenty of options for personalized brushing, and I’ve noticed a significant improvement in my overall oral health since I started using it.The 3 toothbrush heads are great, and the included charging travel case is a fantastic addition, making it easy to take the toothbrush on the go. The head holder is a nice touch, helping keep everything organized.However, I did have some issues with connecting the base to WiFi. It took a bit of trial and error to get it working, and I found that the base didn’t seem to like special characters in my WiFi password. Once I figured that out, the app synced well, and I can now track my brushing habits.One other downside is the price. It’s definitely a premium product, and while I think it’s worth the investment if you want the best, it is quite expensive.Overall, I highly recommend this toothbrush for anyone looking for a top-of-the-line option, but be prepared for a bit of frustration during the WiFi setup. Still, it’s an outstanding product, and I’m very happy with my purchase!
B**D
Best ever
Best toothbrush ever, however, I wouldn't ever pay the manufacturer's recommended retail price.
S**I
A solid electric toothbrush from Oral B.
This is a solid built electric toothbrush and packed with features and options to improve your oral hygiene.I took 1 star off because the charging case did not work and I had to send it off “repair”, this shouldn’t be the case esp buying a NEW product from Oral B, I expected better QC. I was sent a new replacement case. Overall I am happy and recommend it!
G**A
Good but crazy expensive!
I'm happy with the toothbrush but i have to say it is crazy to pay this mo ey for a toothbrush. I paid it £300 on amazon prime day so it was a lot cheaper but still too expensive!I feel crazy that i spent 300 on a toothbrush!The toothbrush works faultlessly and i have noticed the difference compared to my old one.
K**.
Its great
Just the tracking of the inside of the mouth feature didn't work for me. It wasn't functioning correctly. Still great as an electric brush though. I still use it.
M**S
Best oral b yet
Best toothbrush I’ve ever owned teeth feel so clean
G**S
Extremely Disappointed – Not Worth the Hype or Price
I expected so much more from a toothbrush that costs this much. The Oral-B iO 10 is marketed like it's some kind of revolutionary product, but in reality, it's barely an upgrade from the iO 9 — and definitely not worth the extra few hundred pounds.Let’s start with the biggest slap in the face: it came with a U.S.-only charger. Seriously?! I purchased this in the UK, and Oral-B couldn't even be bothered to include the proper UK plug? At this price point, that’s absolutely disgraceful. For a so-called premium device, I shouldn’t have to go hunting for plug adapters or alternative chargers right out of the box. It made the unboxing feel cheap and careless.As for the actual toothbrush? It’s almost identical to the iO 9. The only real difference is a slightly “smarter” charging dock — which, by the way, still takes forever to charge and adds virtually no real value. Who honestly needs a glowing ring on their charging stand when the brushing experience hasn’t improved in any meaningful way?No new brushing modes, no better performance, no wow factor. Just the same thing repackaged with a shinier base and a heavier price tag.For the amount they’re charging, I expected genuine innovation — not this lazy, superficial refresh. If you already have the iO 9, don’t waste your money. And if you’re new to Oral-B, save yourself the frustration and pick something more reasonably priced that actually delivers.Overall, this felt like a blatant cash grab masquerading as a “next-gen” product. Hugely disappointed.
G**S
Amazing product
A bit pricey but great product. Does clean teeth well.
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2 weeks ago
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