John Frieda Sheer Blonde Go Blonder Lightening Shampoo, 8.3 Ounces

I am very picky about my hair and go to a hairstylist every six weeks for highlights, touchup and styling. I have dark blonde hair with light blonde highlights, and a darker root base which I covered with a medium golden gloss, but it made my hair a little too dark so I tried this and for two weeks I washed my hair twice a week it raised the level of the darkness and got rid of the gloss, but not in a bright fake way in a very subtle golden shimmering lighter blonde way it was perfect! I use the oil in my hair to keep it moisturized when I tall dry and this work very well. It did not dry my hair out my hair was still soft and very shiny. I also use the matching conditioner and it worked very well. Also, I am picky about my hair care products and only use high-end shampoos and conditioners, but I was very surprised at the gentleness and effectiveness of the claims for this shampoo and conditioner, I do recommend it if you wanna go one level lighter than what you have or to brighten your highlights.

Muy buen shampoo deja el cabello suave

This shampoo is a great affordable price! Thank you Amazon 😊

I don't bother spending money on expensive foils and highlights. This is literally my go to to lighten by blonde hair. I also rotate so use a regular shampoo 2 days, then this lightening shampoo 1 day, then a purple shampoo like once or twice per week etc. My hair has lightened and brightened so much and it looks 100% natural.

I’ve used John Frida products for years, especially those for color treated blonde hair. They are excellent and when I could no longer find them at Walmart, I know where to go Amazon!