---
product_id: 507592482
title: "Casting Natural Gloss 3.23 Brown Chocolate: A no-ammonia, glossy hair colour lasting 32 washes. Up to 3x glossier, 4x silkier, healthier hair with a luscious Brown Chocolate."
brand: "l'oreal paris"
price: "3329 kr"
currency: ISK
in_stock: true
reviews_count: 8
category: "L'oreal Paris"
url: https://www.desertcart.is/products/507592482-casting-natural-gloss-3-23-brown-chocolate-a-no-ammonia
store_origin: IS
region: Iceland
---

# lasts up to 28 washes 3x glossier finish 90% natural ingredients Casting Natural Gloss 3.23 Brown Chocolate: A no-ammonia, glossy hair colour lasting 32 washes. Up to 3x glossier, 4x silkier, healthier hair with a luscious Brown Chocolate.

**Brand:** l'oreal paris
**Price:** 3329 kr
**Availability:** ✅ In Stock

## Summary

> 🍫 Glossy, guilt-free colour that lasts and loves your hair.

## Quick Answers

- **What is this?** Casting Natural Gloss 3.23 Brown Chocolate: A no-ammonia, glossy hair colour lasting 32 washes. Up to 3x glossier, 4x silkier, healthier hair with a luscious Brown Chocolate. by l'oreal paris
- **How much does it cost?** 3329 kr with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.is](https://www.desertcart.is/products/507592482-casting-natural-gloss-3-23-brown-chocolate-a-no-ammonia)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Long-Lasting Impact:** Enjoy luscious Brown Chocolate tones that stay vibrant for up to 28 washes.
- • **Gentle Yet Effective:** No ammonia, low commitment semi-permanent colour that covers greys seamlessly.
- • **Salon-Quality at Home:** Effortless application with professional results that spark compliments everywhere.
- • **Gloss that Turns Heads:** Experience up to 3x shinier, silkier hair that radiates health and vibrancy.
- • **Nature-Infused Formula:** 90% natural ingredients with a nourishing honey butter mask for deep conditioning.

## Overview

L'Oréal Paris Casting Natural Gloss 3.23 Brown Chocolate is a no-ammonia, semi-permanent hair colour delivering up to 3x glossier, 4x silkier hair with natural-looking coverage that lasts up to 28 washes. Enriched with 90% natural ingredients and a honey butter mask, it nourishes and conditions hair while providing a seamless, healthy shine—perfect for first-time colourers seeking vibrant, salon-quality results at home.

## Description

Product Description Say hello to Casting Natural Gloss! A new addition from the UK’S NO.1 Ammonia brand*. Our new conditioning colour gloss comes in a No Ammonia formula that can last up to 28 washes and results in 3x glossier,shinier, silkier hair**. Casting Natural Gloss is a low commitment semi-permanent hair dye. Give your hair lush, seamless, glossy colour that covers those annoying greys. Casting Natural Gloss has a 90% Natural Ingredient Kit and includes a butter mask with honey to care for your hair whilst you colour. 94% of consumers saw no visible damage*** – provides natural looking results. It conditions and smooths each strand, for hair so healthy it shines and perfect for first time colourers. *2022 NielsenlQ data,value and unit sales, Colourants Client defined, 52 w/e 09/01/22 United Kingdom Total Coverage ** VS uncoloured hair, instrumental test vs before colouration on bleached hair, average natural origin of colouring cream, developer and conditioning formulas ***291.6 consumer agrees out of 307 Ingredients AQUA / WATER • CETEARYL ALCOHOL • ETHANOLAMINE • GLYCERIN • PROPANEDIOL • OLEIC ACID • OLEYL ALCOHOL • TOLUENE-2,5-DIAMINE • COCO-GLUCOSIDE • HYDROXYBENZOMORPHOLINE • m-AMINOPHENOL • 2-AMINO-3-HYDROXYPYRIDINE • ASCORBIC ACID • SODIUM METABISULFITE • HYDROXYETHYL-3,4-METHYLENEDIOXYANILINE HCL • THIOGLYCERIN • MEL / HONEY • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • XANTHAN GUM • TETRASODIUM GLUTAMATE DIACETATE • PARFUM / FRAGRANCE Directions STEP 1 – BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information. STEP 2 – PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product over flowing. STEP 3 – APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly. Manufacturer Contact Information L'Oréal Paris, London, W6 8AZ

Review: Great box dye that I love, but be aware it does lift the colour of your natural hair. - I used this after having highlights for years on my naturally light mousy brown hair. I felt highlighting my hair was very expensive and I never quite got the result I was after. When my roots started to come through after the last highlight session I decided to give this a go. It’s BRILLIANT! I now have the colour I’ve been after all these years at a fraction of the cost. Be aware, it does have a warmth to it and if you don’t want that, DO NOT use it. I really like the warmth, it’s kind of a light apricot or peach, rather than a ginger. I’ve now used it twice, doing it again after the roots began to grow. My roots are warmer than the ends, which is to be expected as the new growth has not been previously bleached, but if your hair is already lightened on the lengths the transition isn’t really noticeable and still looks natural. It did lighten the roots at least a shade or two. So know while it says it washes out after 28 washes, it will still mildly bleach (or at least lift) your natural colour if your colour is lighter than that shown on the box. It’s not simply a temporary stain that will truly wash out - it’s a very mild bleach of hair lift that also deposits what is essentially a toner. The toner part does fade when you wash it, but I only wash my hair once or twice a week tops, so it last well for me. I also have about 40% grey, well my hair is going white rather than grey per se, and for me it doesn’t take hugely to the white - but the white ends up blending perfectly with the light and peach/apricot tones. If I were to describe the colour, I’d personally call it a sandy/taupe blonde with a peach/apricot tone. I absolutely love it. My hair doesn’t feel dry afterwards and as I have fine hair in a bob, one box was plenty of dye, I didn’t need to use it all. For me this has been MUCH better than any box dye that is called permanent, which tends to be too strong and chemically for my fine hair. However, if you’re getting it expecting it to wash out, be ware that while it fades significantly over the washes, please be aware that your hair won’t go back to its original colour, because the dye does lift natural hair at least one or two shades.
Review: Better than in the salon - Title: "Vibrant Hues That Stick Around" I recently tried L'oreal Casting Natural Gloss in 823 Latte Light Blonde , and I'm impressed! The application process was a breeze, and the color payoff exceeded my expectations. The shade was true to the box, providing a bold and vibrant result. What sets this product apart is its longevity. Unlike some semi-permanent colors that fade quickly, this one held up well over several weeks, maintaining its intensity. The formula also left my hair feeling surprisingly soft and conditioned, which is a definite plus. Also, everybody is asking me where did I have my hair done, and they don't believe it when I say it was done at home by me , that has no experience whatsoever. I have attached the before picture and after. Before I have bleached it at home and tried a pink colour in it, still have orange and yellow tones that no toner would get rid of them. This is the only colour I would use from now on. Also it lifts a bit of my natural colour at the root but not too much, just enough to blend it seamlessly.

## Features

- Say hello to Casting Natural Gloss! A new addition from the UK’S NO.1 Ammonia brand*
- The new conditioning colour gloss comes in a No Ammonia formula that can last up to 28 washes and results in 3x glossier,shinier, silkier hair**
- Casting Natural Gloss is a low commitment semi-permanent hair dye. Give your hair lush, seamless, glossy colour that covers those annoying greys
- 90% Natural Ingredient Kit including a butter mask with honey to care for your hair whilst you colour
- Provides natural looking results. It conditions and smooths each strand, for hair so healthy it shines and perfect for first time colourers

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0BRL6FV92 |
| Benefits | Shine Enhancing, Conditioning |
| Best Sellers Rank | 8,752 in Beauty ( See Top 100 in Beauty ) 74 in Semi-Permanent Hair Colour |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Colour | BROWN CHOCOLATE 3.23 |
| Container Type | Tin |
| Customer Reviews | 4.0 out of 5 stars 388 Reviews |
| Hair Color Permanence | Semi-Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Cream |
| Item form | Cream |
| Manufacturer | L'Oréal |
| Manufacturer Contact Information | L'Oréal Paris, London, W6 8AZ |
| Material Features | Ammonia Free, Natural |
| Material Type Free | Ammonia Free |
| Number of Items | 1 |
| Package information | Tin |
| Product benefits | Shine Enhancing, Conditioning |
| Unit Count | 239.0 gram |

## Product Details

- **Colour:** BROWN CHOCOLATE 3.23
- **Package information:** Tin
- **Product benefits:** Conditioning, Shine Enhancing
- **Brand:** L'Oreal Paris
- **Item form:** Cream
- **Hair type:** All
- **Number of items:** 1
- **Unit count:** 239.0 gram
- **Material feature:** Ammonia Free, Natural
- **Material Type Free:** Ammonia Free

## Images

![Casting Natural Gloss 3.23 Brown Chocolate: A no-ammonia, glossy hair colour lasting 32 washes. Up to 3x glossier, 4x silkier, healthier hair with a luscious Brown Chocolate. - Image 1](https://m.media-amazon.com/images/I/71zR2vTLotL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: What is semi-permanent Hair Colour?**
A: Semi-Permanent hair dye is a low commitment way to colour your hair. Casting Natural Gloss will give you natural looking results which will gently fade to your natural tone over 28 shampoos* (lastingness may vary depending on condition of your hair).

**Q: What is included in the box?**
A: Inside a casting natural gloss box you will find: 1X Tube of colourant crème (48ml), 1X Tube of developer crème (72ml), 1X Bottle of conditioner with honey (60ml), 1X Pair of protection gloves & 1X Instruction leaflet.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great box dye that I love, but be aware it does lift the colour of your natural hair.
*by M***Y on 6 June 2025*

I used this after having highlights for years on my naturally light mousy brown hair. I felt highlighting my hair was very expensive and I never quite got the result I was after. When my roots started to come through after the last highlight session I decided to give this a go. It’s BRILLIANT! I now have the colour I’ve been after all these years at a fraction of the cost. Be aware, it does have a warmth to it and if you don’t want that, DO NOT use it. I really like the warmth, it’s kind of a light apricot or peach, rather than a ginger. I’ve now used it twice, doing it again after the roots began to grow. My roots are warmer than the ends, which is to be expected as the new growth has not been previously bleached, but if your hair is already lightened on the lengths the transition isn’t really noticeable and still looks natural. It did lighten the roots at least a shade or two. So know while it says it washes out after 28 washes, it will still mildly bleach (or at least lift) your natural colour if your colour is lighter than that shown on the box. It’s not simply a temporary stain that will truly wash out - it’s a very mild bleach of hair lift that also deposits what is essentially a toner. The toner part does fade when you wash it, but I only wash my hair once or twice a week tops, so it last well for me. I also have about 40% grey, well my hair is going white rather than grey per se, and for me it doesn’t take hugely to the white - but the white ends up blending perfectly with the light and peach/apricot tones. If I were to describe the colour, I’d personally call it a sandy/taupe blonde with a peach/apricot tone. I absolutely love it. My hair doesn’t feel dry afterwards and as I have fine hair in a bob, one box was plenty of dye, I didn’t need to use it all. For me this has been MUCH better than any box dye that is called permanent, which tends to be too strong and chemically for my fine hair. However, if you’re getting it expecting it to wash out, be ware that while it fades significantly over the washes, please be aware that your hair won’t go back to its original colour, because the dye does lift natural hair at least one or two shades.

### ⭐⭐⭐⭐⭐ Better than in the salon
*by L***C on 10 November 2023*

Title: "Vibrant Hues That Stick Around" I recently tried L'oreal Casting Natural Gloss in 823 Latte Light Blonde , and I'm impressed! The application process was a breeze, and the color payoff exceeded my expectations. The shade was true to the box, providing a bold and vibrant result. What sets this product apart is its longevity. Unlike some semi-permanent colors that fade quickly, this one held up well over several weeks, maintaining its intensity. The formula also left my hair feeling surprisingly soft and conditioned, which is a definite plus. Also, everybody is asking me where did I have my hair done, and they don't believe it when I say it was done at home by me , that has no experience whatsoever. I have attached the before picture and after. Before I have bleached it at home and tried a pink colour in it, still have orange and yellow tones that no toner would get rid of them. This is the only colour I would use from now on. Also it lifts a bit of my natural colour at the root but not too much, just enough to blend it seamlessly.

### ⭐⭐⭐⭐ Bit darker
*by M***S on 7 May 2025*

Nice colour but came out much darker than the picture on dark blonde hair

## Frequently Bought Together

- L'Oreal Paris Ammonia Free Semi-Permanent Hair Dye, 323 Brown Chocolate, Glossy Hair Colour, Natural Looking Finish, For up to 28 Shampoos, Casting Natural Gloss, 1 Application
- TRESemme Care & Protect Heat Defence Spray UK’s no. 1 heat defence brand** heat protection up to 230°C* 300 ml

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*Product available on Desertcart Iceland*
*Store origin: IS*
*Last updated: 2026-03-13*