--- product_id: 50687109 title: "Color Wow Root Cover Up, Award-Winning Instant Root Touch Up Powder, Blonde | Root touch-up powder, instant grey coverage, blends highlights, fuller-looking hairline, water-resistant, sweat resistant" brand: "color wow" price: "11483 kr" currency: ISK in_stock: true category: "Color Wow" url: https://www.desertcart.is/products/50687109-color-wow-root-cover-up-award-winning-instant-root-touch store_origin: IS region: Iceland --- # Lasts until shampooed out Reflective mineral powder for natural multi-dimensional look Water & sweat resistant Color Wow Root Cover Up, Award-Winning Instant Root Touch Up Powder, Blonde | Root touch-up powder, instant grey coverage, blends highlights, fuller-looking hairline, water-resistant, sweat resistant **Brand:** color wow **Price:** 11483 kr **Availability:** ✅ In Stock ## Summary > ✨ Root perfection that lasts till your next shampoo! 💁‍♀️ ## Quick Answers - **What is this?** Color Wow Root Cover Up, Award-Winning Instant Root Touch Up Powder, Blonde | Root touch-up powder, instant grey coverage, blends highlights, fuller-looking hairline, water-resistant, sweat resistant by color wow - **How much does it cost?** 11483 kr with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.is](https://www.desertcart.is/products/50687109-color-wow-root-cover-up-award-winning-instant-root-touch) ## Best For - color wow enthusiasts ## Why This Product - Trusted color wow brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Multi-Use Magic:** Doubles as a brow powder to fill thinning areas effortlessly - • **Sweat & Swim Proof:** Stay flawless all day with water and sweat resistant formula - • **Instant Root Rescue:** Covers greys and blends highlights in seconds for a flawless finish - • **Lightweight & Natural:** No waxes or dyes—won’t stiffen or dull your hair’s natural texture - • **Fuller, Thicker Hairline:** Fills thin spots and disguises exposed scalp for a voluminous look ## Overview Color Wow Root Cover Up is an award-winning, water-resistant root touch-up powder designed to instantly conceal greys and blend highlights. Its reflective mineral formula creates a natural, multi-dimensional finish while filling in thinning areas for a fuller hairline. Safe for swimming and sweating, it doubles as a brow powder and stays lightweight without stiffening or dulling hair. ## Description Color Wow Root Cover Up, Award-Winning Instant Root Touch Up Powder, Blonde | Root touch-up powder, instant grey coverage, blends highlights, fuller-looking hairline, water-resistant, sweat resistant : desertcart.co.uk: Beauty ## Features - Temporary colour stays until shampoo’d out (you can swim in it!) - Instant root touch up fills in thin spots and disguise exposed scalp to create the look of thicker, fuller hair - Reflective mineral powder for a multi-dimensional, natural look - Doubles as a brow powder and helps fill in thinning areas - Stays in place without waxes or dyes; won’t stiffen or dull hair ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B00N514J1M | | ASIN | B00N514J1M | | Benefits | Hair coloring and gray camouflage | | Best Sellers Rank | 18,714 in Beauty ( See Top 100 in Beauty ) 34 in Hair Mascaras | | Brand Name | COLOR WOW | | Colour | Blonde | | Container Type | Box | | Country Of Origin | China | | Country of origin | China | | Customer Reviews | 3.1 3.1 out of 5 stars (1,706) | | Customer reviews | 3.1 3.1 out of 5 stars (1,706) | | Date First Available | 3 Oct. 2014 | | Global Trade Identification Number | 05060150185410 | | Hair Color Permanence | Permanent | | Hair Type | coloured | | Is discontinued by manufacturer | No | | Item Form | Powder | | Item Weight | 2.1 Grams | | Item model number | CW541 | | Language | Italian | | Manufacturer | COLOR WOW | | Manufacturer | COLOR WOW | | Manufacturer Part Number | CW541 | | Material Features | Natural | | Material Type Free | Paraben Free,Sulphate Free,Dye Free,Gluten Free | | Model Number | CW541 | | Number of Items | 1 | | Product Dimensions | 12.45 x 5.4 x 1.4 cm; 2.1 g | | Unit Count | 1 count | ## Product Details - **Brand:** COLOR WOW - **Colour:** Blonde - **Hair type:** coloured - **Item form:** Powder - **Material Type Free:** Paraben Free,Sulphate Free,Dye Free,Gluten Free - **Material feature:** Natural - **Number of items:** 1 - **Package information:** Box - **Product benefits:** Hair coloring and gray camouflage - **Unit count:** 1 count ## Images ![Color Wow Root Cover Up, Award-Winning Instant Root Touch Up Powder, Blonde | Root touch-up powder, instant grey coverage, blends highlights, fuller-looking hairline, water-resistant, sweat resistant - Image 1](https://m.media-amazon.com/images/I/71jW86m3gEL.jpg) ## Questions & Answers **Q: Hi! I want to know haw long does it last one box if you use it ones a week? Tanks** A: I have had my Color Wow Root Cover Up since May, 2014 and use it frequently, maybe once a week, and still have a majority of it left. I love it. It blends in well with my color and I can wait 3 times as long to apply color to my hair by using it. I highly recommend this product. I'm sure the one compact of powdered color will last me a full year if not longer. **Q: Trying to figure out which to get the medium brown or dark brown? Any suggestions on how to choose?** A: I use this to cover silver / grey roots (80% +) in the front of my head. I color to a dark blonde (level 6-7). I opted to go medium brown rather than dark blonde in this product, assuming the very light roots would lighten up the medium brown Color Wow. It is a great match and so happy with my choice; I have extended my root coloring by 2+ weeks using this product. **Q: What are the ingredients in this product? Has it been evaluated for toxicity by a group like Skin Deep?** A: Hello, Thank you for your message. The ingredients are as follows: synthetic Fluorphlogopite, talc, mica, octyldodecyl steroyl stearate, ethylhexyl, palmitate, zinc stearate, silica, zea mays starch, pentaerythrityl tetraisostearate, aluminum starch octenylsuccinate, kaolin, phenoxyethanol, dimethicone, triethoxycaprylysilane, ci77499, ci 77491. **Q: does this wash out of your hair in the rain? How many uses in the compact?** A: My hair hasn't been rained on. It has been snowed on and it didn't rinse out. It completely washes out during a shampoo. I don't know how many uses in the compact. I would think it varies according to how much outgrowth there is My sister has had hers about 6 months & does not have to reorder yet.She uses it about 3 times a week ## Frequently Bought Together - COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula - COLOR WOW Dream Clean Duo - 100% clean, sulfate-free COLOR SECURITY SHAMPOO and weightless COLOR SECURITY CONDITIONER| Achieve Super Glossy, Hydrated Hair --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.is/products/50687109-color-wow-root-cover-up-award-winning-instant-root-touch](https://www.desertcart.is/products/50687109-color-wow-root-cover-up-award-winning-instant-root-touch) --- *Product available on Desertcart Iceland* *Store origin: IS* *Last updated: 2026-08-18*