How long does this hair colour last?

Preference is a permanent hair dye with up to 8 weeks of fade-defying colour and shine.

Can I use this to cover my grey roots?

Preference provides up to 100% grey coverage. If you hesitate between two shades, choose the lightest between the two. If you have a lot of grey hair, this shade will cover perfectly

How do I choose the right shade?

We suggest you 1) use the full shade matrix above to pick your base colour by deciding how light or dark you prefer 2) pick your reflect by choosing a neutral, cool or warm tone in your colour; avoid going more than 2 levels above your base colour.

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L'Oreal Paris Preference Permanent Luminous Hair Colour, 10.21 Stockholm

Product ID: 50466413

Details

Brand
L'Oreal Paris
Colour
10.21 VERY
Hair type
All
Item form
Gel
Material Type Free
Ammonia Free
Material feature
Natural

⏳Up to 9 weeks colour longevity

🌸Precious flower oils nourish & shine

🎨Permanent, fade-defying colour

4965 kr

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In stock

Sold byAmazon IcelandDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Iceland.

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Description

✨ Own your glow with Stockholm Blonde brilliance!

LONG LASTING VIBRANCY - Colour lock conditioner with UV filter preserves your vibrant shade for up to 9 weeks.
FLAWLESS GREY COVERAGE - Achieve 100% grey coverage with a rich, permanent formula that lasts.
LUMINOUS MULTI TONAL BLONDE - Translucent gel infused with precious flower oils delivers radiant, natural-looking blonde reflects.
NOURISHING GENTLE FORMULA - Enriched with Vitamin E and fade-resistant ingredients for 90% less breakage and nourished hair.
SALON QUALITY AT HOME EXPERIENCE - Non-drip developer cream and shine-protect conditioner ensure professional results without the salon visit.

L'Oreal Paris Preference Permanent Luminous Hair Colour in 10.21 Stockholm offers a premium, permanent hair dye solution with 100% grey coverage and up to 9 weeks of fade-defying, multi-dimensional blonde colour. Its translucent gel formula enriched with precious flower oils and Vitamin E nourishes hair while delivering intense shine and natural tones. The kit includes colourant, developer, conditioner, and gloves for a complete, salon-quality at-home colouring experience.

Specifications

ASIN	B00PL7Q74K
ASIN	B00PL7Q74K
Benefits	Provides permanent colour with optimal coverage of grey hair and a nourishing gel formula with precious flower oils for a radiant result.
Best Sellers Rank	526 in Beauty ( See Top 100 in Beauty ) 12 in Permanent Hair Colour
Brand Name	L'Oreal Paris
Colour	10.21 VERY VERY LIGHT PEARL BLONDE
Container Type	Box
Customer Reviews	4.4 4.4 out of 5 stars (1,263)
Customer reviews	4.4 4.4 out of 5 stars (1,263)
Delivery information	We cannot deliver certain products outside mainland UK ( Details ). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout.
Full Cure Time	30 Minutes
Global Trade Identification Number	03600521044094
Guaranteed software updates until	unknown
Hair Color Permanence	Permanent
Hair Type	All
Is discontinued by manufacturer	No
Item Form	Gel
Item Type Name	10.21 Very Very Light Pearl Blonde, Permanent Hair Colour
Item model number	3600521044100
Language	English
Manufacturer	L'Oréal
Manufacturer	L'Oréal
Manufacturer Part Number	3600521044100
Material Features	Natural
Material Type Free	Ammonia Free, Peroxide Free, Fade Resistant
Model Number	3600521044100
Number of Items	1
Product Dimensions	16.7 x 9.4 x 17.3 cm; 240 g
Recommended Uses For Product	Color your hair and cover grey hair, Hair Coloring, Hair coloring, especially for blonde hair with grey coverage
Set Name	Preference
Suitable Hair Colour	Grey
Unit Count	3 count

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How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

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TrustScore 4.5 | 7,300+ reviews

Anjali K.

The product quality is outstanding. Exactly what I needed for my work.

1 month ago

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The MOLLE sheath is of exceptional quality. Very happy with my purchase.

2 weeks ago

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4965 kr

Duties & taxes included

In stock

Sold byAmazon IcelandDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Iceland.

Secure transaction

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Suresh K.

Very impressed with the quality and fast delivery. Will shop here again.

4 days ago

Neha S.

Excellent communication throughout the order process. Product is perfect.

2 weeks ago

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