---
product_id: 50448534
title: "WELLA Color Touch Emulsion Permanent Hair Colour 4 Percent, 1.101 kg"
brand: "wella"
price: "8099 kr"
currency: ISK
in_stock: true
reviews_count: 8
category: "Wella"
url: https://www.desertcart.is/products/50448534-wella-color-touch-emulsion-permanent-hair-colour-4-percent-1
store_origin: IS
region: Iceland
---

# Up to 24 shampoos fade time 70% grey coverage intensity 1000ml creamy emulsion WELLA Color Touch Emulsion Permanent Hair Colour 4 Percent, 1.101 kg

**Brand:** wella
**Price:** 8099 kr
**Availability:** ✅ In Stock

## Summary

> 🎨 Elevate your hair color game with Wella’s creamy, long-lasting touch!

## Quick Answers

- **What is this?** WELLA Color Touch Emulsion Permanent Hair Colour 4 Percent, 1.101 kg by wella
- **How much does it cost?** 8099 kr with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.is](https://www.desertcart.is/products/50448534-wella-color-touch-emulsion-permanent-hair-colour-4-percent-1)

## Best For

- wella enthusiasts

## Why This Product

- Trusted wella brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Perfect Mix Ratio 1:2:** Optimized developer-to-color blend ensures consistent, salon-quality results every time you color.
- • **Generous 1000ml Volume:** A professional-sized bottle designed to keep your color game strong for multiple applications, saving you time and money.
- • **Softening Cream Formula:** Infused with lanolin and cetearyl alcohol for a gentle, nourishing developer that leaves hair feeling silky and hydrated.
- • **Trusted Professional Brand:** Backed by Coty Inc. and loved by 1,588 users with a 4.8-star rating—join the community of confident colorists.
- • **Intense Demi-Permanent Coverage:** Achieve vibrant color with 70% grey coverage that lasts up to 24 shampoos—perfect for subtle transformation without commitment.

## Overview

WELLA Color Touch Emulsion 4% is a 1000ml professional-grade developer lotion designed for demi-permanent hair color applications. It offers up to 70% grey coverage with a soft, creamy formula that nourishes hair while delivering vibrant, natural-looking color lasting up to 24 shampoos. Ideal for normal hair types, it mixes at a 1:2 ratio with Wella Color Touch dyes and is highly rated for quality and value.

## Description

Product Description Wella professionals color touch Plus is a demi-permanent intensive tint with 70 percent coverage to cover the first grey hair. Lively, intense colour with up to 70 percent grey coverage and natural colouring for women who don't want permanent colouring yet. Washes out after 24 shampoos. Wella Color touch emulsion 4 Percent 1000ml is a particularly soft and cream emulsion. This colour developer is specially made to use with the hair dye from the color touch line. The mixing ratio of this emulsion is 1: 2. Comes in 1000 ml. Ingredients aqua, hydrogen peroxide, cetearyl alcohol, lanolin alcohol, sodium lauryl sulphate, perfume, salicylic acid, phosphoric acid, disodium phosphate, linalool, hexyl cinnamal, etidronic acid, tocopherol Directions 1. Do an allergy test 48 hours before application. 2. Wear gloves and protect the surrounding area with a towel or wipe. 3. Apply the product to dry and unwashed hair. 4. Leave on for as long as specified in the specific product instructions. 5. Rinse the hair thoroughly until the water is no longer foamy. 6. Apply the conditioner provided to seal the colour and keep hair hydrated.

Review: Good developer - A good developer used with Wella toners at a very reasonable price.
Review: Brill - Great value for money

## Features

- Color Touch Developer 4%
- developer lotion
- Intense and opaque tint
- Skin type: normal
- Hair Type: Normal

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B002PIOLHI |
| Benefits | Softening |
| Best Sellers Rank | 6,425 in Beauty ( See Top 100 in Beauty ) 12 in Hair Colouring Tools & Accessories 2,222 in Climate Pledge Friendly: Shop All |
| Brand | Wella |
| Brand Name | Wella |
| Colour | White |
| Container Type | Bottle |
| Customer Reviews | 4.8 out of 5 stars 1,588 Reviews |
| Full Cure Time | 45 Minutes |
| Global Trade Identification Number | 04015600049720, 08005610530918 |
| Hair Color Permanence | Permanent |
| Hair Type | Grey Hair |
| Hair type | Grey Hair |
| Item Form | Cream |
| Item Type Name | Color Touch Emulsion Permanent Hair Colour 4% |
| Item Weight | 0.3 Kilograms |
| Item form | Cream |
| Item height | 29 centimetres |
| Manufacturer | Coty Inc. |
| Material Features | Natural |
| Material Type Free | Peroxide Free |
| Number of Items | 1 |
| Package information | Bottle |
| Product Warranty | 2 year manufacturer |
| Product benefits | Softening |
| Unit Count | 1000.0 millilitre(s) |

## Product Details

- **Colour:** White
- **Package information:** Bottle
- **Product benefits:** Softening
- **Brand:** Wella
- **Item form:** Cream
- **Hair type:** Grey Hair
- **Number of items:** 1
- **Unit count:** 1000.0 millilitre(s)
- **Material feature:** Natural
- **Material Type Free:** Peroxide Free

## Images

![WELLA Color Touch Emulsion Permanent Hair Colour 4 Percent, 1.101 kg - Image 1](https://m.media-amazon.com/images/I/71KkcqaolwL.jpg)

## Questions & Answers

**Q: Does this lift the hair at all? I read that anything over 10 vol lifts, I don’t really want want lift but perhaps it’s not even noticeable? Thanks**
A: No this will not lift you need at least a 9% to lift to go lighter.

**Q: Is the 60mil equivalent to one tube of colour to mix with?**
A: I believe the ratio is 1:2 one part colour and two parts emulsion. So with the tubes I buy that’s usually half a tube.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Good developer
*by L***I on 14 June 2025*

A good developer used with Wella toners at a very reasonable price.

### ⭐⭐⭐⭐⭐ Brill
*by S***Y on 3 November 2024*

Great value for money

### ⭐⭐⭐⭐⭐ Fab
*by M***. on 22 March 2025*

Perfect for my inbetweenys of hair dyeing I use with L’Oréal castings

## Frequently Bought Together

- WELLA Color Touch Emulsion Permanent Hair Colour 4 Percent, 1.101 kg
- Wella Welloxon Perfect 12 Percent 40 Vol Creme Developer,1000 Milliliters

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**Shop now:** [https://www.desertcart.is/products/50448534-wella-color-touch-emulsion-permanent-hair-colour-4-percent-1](https://www.desertcart.is/products/50448534-wella-color-touch-emulsion-permanent-hair-colour-4-percent-1)

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*Product available on Desertcart Iceland*
*Store origin: IS*
*Last updated: 2026-01-22*