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L'Oréal Paris Superior Preference Dark Auburn is a permanent, ammonia-free hair color delivering long-lasting, vibrant red tones with a unique Fade-Defying Color and Shine System. Its translucent gel formula combined with Care Supreme Conditioning ensures salon-quality shine and healthy hair, all achieved in a quick 30-minute application. Available in over 50 shades, it’s designed for all hair types seeking luminous, fade-resistant color.







| ASIN | B000RDG7DO |
| ASIN | B000RDG7DO |
| Benefits | Long-lasting Color |
| Best Sellers Rank | 338,263 in Beauty ( See Top 100 in Beauty ) 4,089 in Permanent Hair Colour |
| Brand Name | L'Oreal Paris |
| Colour | Red |
| Container Type | Tube |
| Country Of Origin | USA |
| Country of origin | USA |
| Customer Reviews | 4.6 4.6 out of 5 stars (617) |
| Customer reviews | 4.6 4.6 out of 5 stars (617) |
| Delivery information | We cannot deliver certain products outside mainland UK ( Details ). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout. |
| Full Cure Time | 30 Minutes |
| Global Trade Identification Number | 00071249253052 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Is discontinued by manufacturer | No |
| Item Form | Cream |
| Item Weight | 0.24 Grams |
| Item model number | I0026892 |
| Manufacturer | L'Oreal Paris Hair Color |
| Manufacturer | L'Oreal Paris Hair Color |
| Material Features | Ammonia free |
| Material Type Free | Ammonia Free |
| Number of Items | 1 |
| Product Dimensions | 6.1 x 9.14 x 15.75 cm; 0.24 g |
| UPC | 071249253052 |
| Unit Count | 1 count |
P**E
Great colour! great coverage! Great conditioning
Thank goodness L'Oréal have brought my colour back.. so good for my hair, decent amount of lush conditioner. Love it.. beautiful colour, well recommended
R**L
.
Good product , but long delivery
R**A
Hält auch nicht länger als andere Haarfarben, sehr teuer
A**R
I love the color
C**E
Been using this product since 1987. I shall have to shave my head if it's ever discontinued.
A**R
I have used this permanent hair color product for years and can honestly say, it is the best. My natural hair color is white. The dark auburn shade turns out exactly as shown on the box and I receive many compliments about my hair color. It comes with a Shine Protection Conditioner which helps keep the color vibrancy. This conditioner should be used once a week for high impact shine. It has a pleasant floral fragrance.
I**R
This one is easy to use. It doesn't have a strong smell compared to other brands I've tried. It takes about 25 minutes once it's in to work for a first or infrequent time. That's a few minutes less than average. I had 30 and 35 minute wait times with prior brands. It covers greys reasonably well. For me, since I have very dark hair, the greys show up a lighter red than the rest. It's important to remember to get the temples and under the hair, not just the top layer, especially in front. That was the hardest learning curve for me. It does not seep down. Lather it like shampoo and you should be fine. It lasts a good long time. I only need to redo when my hair grows out. The color doesn't fade. It doesn't stain the tub, which was a problem with other brands. It's very easy to clean if it gets on some not fabric item it shouldn't.
Trustpilot
2 weeks ago
2 weeks ago