---
product_id: 496258252
title: "Purple Rice (Labanya) by AAU Select (400)"
brand: "generic"
price: "2389 kr"
currency: ISK
in_stock: true
reviews_count: 8
category: "Generic"
url: https://www.desertcart.is/products/496258252-purple-rice-labanya-by-aau-select-400
store_origin: IS
region: Iceland
---

# High dietary fiber content Low Glycemic Index (GIE) Diabetic-friendly formula Purple Rice (Labanya) by AAU Select (400)

**Brand:** generic
**Price:** 2389 kr
**Availability:** ✅ In Stock

## Summary

> 🍚 Elevate your meals with the superfood rice that’s as smart as your lifestyle!

## Quick Answers

- **What is this?** Purple Rice (Labanya) by AAU Select (400) by generic
- **How much does it cost?** 2389 kr with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.is](https://www.desertcart.is/products/496258252-purple-rice-labanya-by-aau-select-400)

## Best For

- generic enthusiasts

## Why This Product

- Trusted generic brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Effortless Gourmet:** Easy-to-cook, non-sticky texture perfect for kheer, cakes, and sweet rice
- • **Health-First Grain:** Diabetic-friendly purple rice designed for balanced blood sugar support
- • **Fiber-Fueled Energy:** Higher dietary fiber for sustained energy and digestive health
- • **Antioxidant Powerhouse:** Rich in antioxidants to boost your daily wellness routine
- • **Authentic Assam Excellence:** Sourced from AAU’s trusted research center ensuring premium quality

## Overview

Purple Rice (Labanya) by AAU Select is a premium 400g whole grain rice variety developed by Assam Agricultural University. It features a low glycemic index, making it ideal for diabetic-friendly diets, and boasts high antioxidant and dietary fiber content. Its non-sticky, easy-to-cook nature makes it versatile for traditional and modern recipes, backed by authentic research-driven quality from RARS, Titabor.

## Description

A diabetic friendly purple rice variety named Labanya developed from Assam Agricultural University.

Review: Taste, health and happiness - I like the taste of the purple rice. It is having great health benefit. And I was searching for the most authentic source of buying this product. And it is sold by RARS, Titabor , which is a research centre working towards excellence in rice quality. It is good for diabetic patients n also has lot of good properties ...good for making kheer, cakes etc
Review: Useful product🙏 - It is a very good product. And its very much useful for diabetic patients.,you can make cake, till pitha, and sweet rice from this rice.🥰

## Features

- Proven and tested
- Diabetic friendly
- Lower GI
- Easy to cook
- Non Sticky
- High antioxidant
- Aromatic
- Higher Dietary Fibre
- Nutraceutical properties

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0BDZS4YWD |
| Best Sellers Rank | #60,637 in Grocery & Gourmet Foods ( See Top 100 in Grocery & Gourmet Foods ) #1,451 in Rice |
| Brand | Generic |
| Brand Name | Generic |
| Container Type | Bag |
| Country of Origin | India |
| Customer Reviews | 4.2 out of 5 stars 39 Reviews |
| Item Form | Whole |
| Item Package Quantity | 1 |
| Item Type Name | Rice |
| Item Weight | 400 Grams |
| Manufacturer | AAU |
| Net Quantity | 400.0 Grams |
| Number of Pieces | 1 |
| Package Quantity | 1 |
| Packer Contact Information | RARS, AAU |
| Unit Count | 400.0 Grams |

## Product Details

- **Brand:** Generic
- **Item Form:** Whole
- **Item Package Quantity:** 1
- **Item Weight:** 400 Grams
- **Net Quantity:** 400.0 Grams

## Images

![Purple Rice (Labanya) by AAU Select (400) - Image 1](https://m.media-amazon.com/images/I/91KhdeSFG-L.jpg)

## Available Options

This product comes in different **Item Weight** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Taste, health and happiness
*by L***E on 14 July 2023*

I like the taste of the purple rice. It is having great health benefit. And I was searching for the most authentic source of buying this product. And it is sold by RARS, Titabor , which is a research centre working towards excellence in rice quality. It is good for diabetic patients n also has lot of good properties ...good for making kheer, cakes etc

### ⭐⭐⭐⭐ Useful product🙏
*by M***S on 20 June 2023*

It is a very good product. And its very much useful for diabetic patients.,you can make cake, till pitha, and sweet rice from this rice.🥰

### ⭐⭐⭐⭐⭐ Happy and satisfied
*by M***. on 5 July 2023*

Happy and satisfied. Purple rice which takes less time to cook and tastes good. What more can we ask for.....

## Frequently Bought Together

- Purple Rice (Labanya) by AAU Select (400)
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- Organic Delight Organic Manipur Black Rice - USDA Certified Karuppu Kavuni Healthy and Tasty Black Chawal Forbidden Rice Helps in Weight Loss Gluten Free|Diabetic friendly 100% Natural (900 gm)

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**Shop now:** [https://www.desertcart.is/products/496258252-purple-rice-labanya-by-aau-select-400](https://www.desertcart.is/products/496258252-purple-rice-labanya-by-aau-select-400)

---

*Product available on Desertcart Iceland*
*Store origin: IS*
*Last updated: 2026-03-06*